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Work Background
SMGClient Executive
Mar. 2025
4th & RecklessMarketing & Influencer Executive
Nov. 2023 - Mar. 2025Manchester Area, United KingdomAs a Marketing and Influencer executive I was responsible for driving brand awareness and engagement through strategic influencer partnerships and campaign management. My role within the influencer domain involved leading influencer outreach efforts to identify and collaborate with relevant content creators across various platforms. Within this, I managed and optimized paid campaigns, ensuring seamless execution and alignment with brand objectives, while closely tracking performance and ROI. I also oversaw the allocation of influencer and campaign budgets, ensuring effective use of resources to achieve campaign goals whilst building brand visibility and audience engagement. My role also included helping in the planning and execution of shoots, events, and activations, collaborating with the creative and marketing team to bring brand initiatives to life and subsequently drive optimised awareness to the brand.
TUDORKNIGHT LIMITEDJunior Account Manager
Jun. 2021 - Nov. 2023As a Junior Account Manager in a fast-paced fashion environment, I worked closely with key B2B stakeholders to ensure seamless order management and customer satisfaction. Experienced in critical path and order management within the fashion industry, I’ve successfully overseen the full process from placement to delivery—ensuring accuracy, efficiency, and on-time fulfilment. Skilled in managing multiple customer accounts, I focus on building strong relationships through clear communication and regular client-facing interactions. Highly organised and deadline orientated, I thrive in fast-paced environments and collaborate seamlessly with both internal teams and external partners to deliver high-quality results that customer desires. This role strengthened my ability to thrive under pressure, communicate effectively across a variety of stakeholders, and deliver consistently to meet the demands of the business.
Forever UniqueAssistant Account Manager
Nov. 2020 - Jun. 2021In this role, I worked across key functions of the e-commerce business to drive growth, efficiency, and customer engagement. My responsibilities were to assist internal and external stakeholders across buying, marketing, and merchandising to ensure smooth end-to-end execution of e-commerce initiatives. I also assisted in the negotiation and management of product orders, ensuring timely delivery and alignment with business goals. Within a more creative domain, I drove e-commerce optimisation by enhancing visual merchandising and product copywriting, improving customer experience and conversion rates. I also conducted weekly trend analysis and forecasting, using insights to guide product strategy, inform merchandising decisions, and respond quickly to shifting consumer behaviours.
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