I am a seasoned marketing professional with extensive experience partnering with brands to execute and manage both online and in-store campaigns. I've lead full-cycle brand campaigns, ensuring creative execution aligns with brand values and business objectives. I collaborate closely with key stakeholders to maintain brand consistency and deliver impactful marketing strategies.
As a Marketing and Influencer Lead for a fashion brand, I spearheaded influencer outreach programs, developed strategic partnerships, and managed brand activations such as launches, pop-ups, and events. I also oversaw PR operations, content and copywriting management, and marketing budgets to optimise ROI.
Passionate about driving brand awareness and engagement, I excel at crafting tailored communication strategies and leveraging data-driven insights to refine campaigns. I’m skilled at managing influencer programs, coordinating cross-functional teams, and delivering integrated marketing solutions that resonate with target audiences.More...