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18+ Yrs Experience | Visual Storyteller & Brand Architect | Specialized in US Real Estate & FMCG
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Work Background
GREYANTSChief Creative Officer (CCO)
Mar. 2024IndiaWith over 18 years of global experience in branding and advertising, I lead creative initiatives at Greyants, focusing on innovative design and impactful storytelling. My role involves crafting strategies that resonate across various industries, ensuring brand narratives are compelling and effective.
VISUAL 101 LLCChief Creative Officer (CCO)
Feb. 2012 - Mar. 2023Atlanta, Georgia, United StatesLeveraging 12 years in USA multifamily real estate and 150+ projects, I direct innovative design and visual branding strategies that significantly enhance brand recognition, including winning the dotCOMM Gold (USA) Award for Best Website Design. I excel at translating complex project goals into high-quality, engaging designs across all media, ensuring flawless execution under tight deadlines with advanced Adobe Creative Suite proficiency.
WORKFLOWWW INTERNATIONAL LIMITEDCreative Director
Feb. 2012 - Mar. 2015SingaporeAs Creative Director for myWorkflowww, a Singapore-based company simplifying business processes through cloud automation, I developed and executed innovative print and digital designs, including engaging digital displays and motion graphics. I collaborated closely with clients to refine mockups, ensuring optimal visual impact and brand consistency across all materials. My expertise encompassed producing digital image files compatible with diverse printing methods, meticulously finalizing project details, and organizing assets for efficient workflows, all while maintaining a keen awareness of industry trends.
KRIZA NETWORKSCreative Graphic Designer
Feb. 2010 - Mar. 2014CanadaAs a Senior Graphic Designer at KRIZA NETWORKS (Canada), working remotely for four years (November 2010 - June 2014), I specialized in developing creative designs for digital menu boards and various print materials including brochures, banners, and signs for restaurants and other sectors. I managed the entire design process from concept to completion, presenting mockups to clients, incorporating feedback, and ensuring final project details like image sizes and font selections were perfected. My responsibilities also included creating digital image files for both digital and traditional printing, designing engaging digital displays for online advertising and producing motion graphics and video content for web and applications. I maintained organized design assets and leveraged strong skills in Adobe Creative Suite, graphic design, typography, layout, visual branding, print, and digital design.
PRINT SOLUTION DESIGNSenior Graphic Designer
Feb. 2007 - Mar. 2010New Delhi, Delhi, IndiaAs a Senior Graphic Designer at Print Solutions Design (PSD) in New Delhi, India, I delivered high-quality print solutions for a diverse global clientele. I clarified design requirements through direct client engagement, executing visually compelling designs for brochures, flyers, posters, and promotional materials that enhanced client brand visibility. I optimized cost-efficiency and quality by analyzing printing techniques, created precise print-ready files, and oversaw production with external printers to ensure flawless outputs. My role included rigorous quality control, managing multiple concurrent projects to meet deadlines, and organizing a comprehensive design asset library to streamline workflows and uphold brand standards.
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