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Work Background
VP Marketing
Events.comVP Marketing
Mar. 2020San Diego, California, United States
Online Marketing Manager
Events.comOnline Marketing Manager
Mar. 2019 - Mar. 2020Greater San Diego Area• Manage day-to-day marketing activities for clients across multiple channels, including Google Search, Google Display, Facebook, and Instagram, including campaign planning, implementation, budget management, performance review, and optimization of all paid marketing campaigns. • Work in collaboration with visual designer to manage website, blog, landing pages and optimize user experience. • Train and manage a high-performing marketing team of marketing fulfillment managers, and various contractors.
Marketing Manager
Jennifer Adams Brands, Inc.Marketing Manager
Jan. 2018 - Feb. 2019•Manage all cross-channel digital marketing, social media, creative and branding strategy and execution. •Deliver critical brand measures and marketing programs to achieve sales goals for both existing and new products. •Work with the product development team to market new product offerings and create GTM work back timelines for launch. •Develop and maintain dashboards in order to track progress for all KPIs and manage budget •Manage team of creatives including graphic design, videography and outsourced copywriters.
Social Marketing Manager
PinterestSocial Marketing Manager
Feb. 2017 - Jan. 2018San Francisco Bay AreaTransformed Pinterest's social marketing and content programming by establishing a robust foundation on brand channels and the blog. Orchestrated paid media strategy and managed campaigns across Facebook, Instagram, and Pinterest, emphasizing optimization, analysis, and iterative improvements. Pioneered cross-platform storytelling, integrating data analysis and trend forecasting. Initiated and managed a co-marketing program with key media partners and influencers, ensuring impactful relationship management and content programming.
Social Analytics Manager
PinterestSocial Analytics Manager
May. 2016 - Feb. 2017San Francisco Bay AreaLed the standardization of metrics, data, UTM tracking, internal tools, and dashboards, elevating Pinterest's analytical capabilities. Oversaw the brand's presence across all social channels and shared expertise with global teams. Directed in-house ad buying and digital campaigns on platforms such as Facebook, Twitter, and Pinterest, contributing to a comprehensive and data-driven social media strategy.
Social Media Community Manager
OracleSocial Media Community Manager
Jul. 2014 - May. 2016San Francisco Bay AreaI orchestrated dynamic campaigns on Facebook, LinkedIn, Twitter, Google Plus, and Instagram for Oracle Marketing Cloud. Collaborating across teams, I ensured a unified brand message. Additionally, I played a key role in analyzing social media performance, providing insights for strategy refinement and optimizing content to enhance our online presence.
Marketing Intern: Corporate Communications
Calvin Klein Inc.Marketing Intern: Corporate Communications
Jun. 2013 - Aug. 2013New York, New YorkSupported Corporate Communications team with daily responsibilities. Extended my assistance to the director of social media to prepare strategies for fashion week and social channels. Created the internal weekly global press report in conjunction with the international offices for distribution to Calvin Klein, Inc, licensees, and agencies. Assisted in editing/writing business contracts for celebrity influencer partnerships. Provided assistance to the Director of Social Media; created social media strategy Powerpoint presentations for fashion week; Started the official Calvin Klein Instagram and involved in the brainstorming process for the #mycalvins social campaign.
Marketing Intern at The CW Television Network
Warner Bros. Entertainment Group of CompaniesMarketing Intern at The CW Television Network
Jun. 2012 - Aug. 2012Burbank, CAHands-on experience in all aspects of marketing: observed and participated in marketing strategy sessions for fall series, both newly launched and renewals; worked on fall campaigns, primarily online and social media strategy, promotions, strategic corporate partnerships, event planning and execution.
Intern for Food & Wine Magazine
Time Inc.Intern for Food & Wine Magazine
Jun. 2011 - Sep. 2011Los Angeles, CAAssisted style editor, Jessica Romm on Los Angeles area photo-shoots.
Intern for Lucky Magazine
Conde NastIntern for Lucky Magazine
Jun. 2011 - Aug. 2011Los Angeles, CAAccompanied West Coast Style Editor, Marlien Rentmeester to various photo-shoots and assisted with on-set styling; assisted in editing and proofreading style articles.
Day Camp Counselor
St. Matthew's SchoolDay Camp Counselor
Jun. 2007 - Aug. 2010Pacific Palisades, CADay Camp counselor for 3 consecutive summers. Worked with kids ages 7-11; Lifeguard & CPR certification.
VP of Marketing
Events.comVP of Marketing
San Diego, California, United States

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