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Work Background
The Coca-Cola CompanyShort Term Assignment (Maternity Cover) in End-To-End Strategy Team
Jun. 2023 - Dec. 2023DubaiMaternity Cover within the End-to-End Strategy Team of The Coca-Cola Company for EME Region.
EssenceMediacom MENAEME Regional Strategy Lead - The Coca-Cola Company Brands & Amazon
Mar. 2023Dubai
UM WorldwideAsc. Strategy Director of Qatar & Lower Gulf
Nov. 2021 - Mar. 2023Doha, Qatar•Responsible for Lower Gulf countries (Qatar, Kuwait, Bahrain) •Working closely with Vodafone, Supreme Committee (FIFA World Cup 2022), Qatar Foundation, HEC Paris, Qatar Football Association, Alshaya Group (Shake Shack, H&M, Starbucks, M.A.C, Boots etc), Americana Group (Hardees, TGIF..) and so on. •Leads on new business pitches as well existing client’s strategy deliverables. •Responsible for integrated media strategy process development, from defining the business problem, unearthing consumers’ insights, developing strategic frameworks, holding ideation sessions and allocating channels and measurement. •Deliver business-changing hypotheses and insights that help UM existing and potential clients evolve in the current communications market. •Advise the clients on complex strategic business and brand planning •Work with partner agencies on integration •Work with regional strategy team as well as local office planning team as part of an overall integrated team •Drive usage of key planning tools •Understands clients overall business and marketing objectives displaying a sound knowledge of all media, including offline & Online, working efficiently as part of an overall integrated team •Pro-actively seek creative media opportunities appropriate to specific clients
HepsiburadaInfluencer Marketing Manager
Feb. 2021 - Nov. 2021• Influencer Marketing • Content Marketing • Leading Influencer Marketing Team of 8 people • Creating a long term influencer marketing strategy for Hepsiburada and responsible of the internal developments inline with the sectorel and global trends • Creating Influencer Marketing strategies for all social media channels (Instagram, Tiktok, Youtube, Twitch) • Responsible of daily operations, influencer relations, content management of both affiliate and special deal influencers • Matching influencers with related theme or recommending content and product list (SKU's & brands) for their social media sharings • Managing monthly update & briefing meetings & trainings with influencer community • Establishing media network and building relationships for related projects
HepsiburadaMarketing & Media Strategy Manager
Mar. 2020 - Feb. 2021Istanbul, TurkeyMarketing & Communication Strategies in detail; • Using the analytical insights to create actionable strategies that will help increase teams effectiveness against marketing goals • Present findings and insights in a consultative way and collaborate with the relevant internal teams (Media, Design, UX, Category, Site..) in order to provide complete solution • Tracking local and global competitors • Understanding the consumer insights and their decision journey within each category • Creating connection architecture and defining required touchpoints/media channels for integrated marketing communication • Responsible of creating media or brand strategy both in category level or Hepsiburada's products (e.g: private labels, Hepsixpress, Hepsiglobal, HepsiPay..) • Following up macro and micro trends about media & communications, technology, consumer, cultural or category-focused to take related actions for future efforts • Following up weekly trending SKU's or brands from various sources for related actions • Creating themes and contents for monthly communication plan in editorial , deciding on media touchpoints (offline & online channels and influencers) for each themes and providing creative inputs.
GoogleCertified #IamRemarkable Facilitator - Volunteer
Feb. 2020 - Nov. 2021İstanbul#IamRemarkable is a Google initiative empowering women and other underrepresented groups to celebrate their achievements in the workplace and beyond Many of us struggle when it comes to talking about our own accomplishments. Cultural and gender modesty norms as well as impostor syndrome can prevent anyone from acknowledging their remarkable attributes and expressing their achievements. Responsible of voluntarily running 90 minute workshop as a facilitator where participants will learn the importance of self-promotion in their personal and professional life and be equipped with tools to develop this skill. Participants will be invited to challenge the social perception around self-promotion.
MindshareStrategy Business Planning Manager
Apr. 2018 - Mar. 2020Istanbul, Turkey
MindshareSenior Strategu Executive
Dec. 2016 - Apr. 2018Istanbul, TurkeySince I joined to Mindshare team, I’ve developed myself at Brand Management, Social Media Management besides my main "Strategy" role about deciding on campaigns' target audiences, creating media strategy and communication planning •Supporting all Mindshare’s client teams such as Koç Group, Unilever, Nestlé, Lipton Ice Tea, Kimberly Clark, Fox, BP-Castrol, Vodafone, Nike, Volvo, Ferrero with strategic approach. •Developing integrated marketing campaigns by defining the audiences and considering all online and offline channels •Creating media strategy, media budget and consumer journey with the implications of brands’ business plans. Working on the positioning of the brands, defining canvas model and brand equity •As country lead of Mindshare’s "Loop" Tool, monitoring the campaigns in real-time to learn strategic outputs and immediately take related actions during the campaigns. (My experiences so far: Fox Tv Serial - Çoban Yıldızı, #konuşalımartık by Lipton, Yapı Kredi #GaryileMetin, Omo #AnıBiriktir, Vodafone Red – Fi serial launch, Estee-Lauder – Mothers’ Day etc) •Responsible of the Brand Management for Mindshare itself. •Management of social media accounts and official website of Mindshare (Facebook, Twitter, Instagram, Linkedin) Organizing the internal events, trainings, workshops and leading •Being part of the ‘Great Place To Work’ team who try to make workplace greater by finding ideas and implementing them. •Being selected for attending to local and global sectoral festivals (such as Cannes Lions) to present Mindshare Turkey and following up the trends to feed the clients. •Being good at designing presentations and presenting! •Writer and editor of monthly letter which includes media related news in data, technology, consumer and innovation categories to catch up with the trends and to feed both internal teams and our clients (Adaptive Letter, POVs).
CaratConsumer Insight & Strategy Specialist
Mar. 2015 - Dec. 2016Istanbul, TurkeyDeveloping Integrated Marketing strategies by considering communication architecture and ecosystem for Coca-Cola Company brands (Coca-Cola, Coke Zero, Fanta, Cappy, Fuse Tea, Burn, Sprite, Doğadan, Damla) Here my responsibilities listed in order to 360 IMC campaigns: • Understanding the brand/communication objectives and defining KPIs relatively brand's needs. • Analyzing and following up the market, culture, consumer and media to keep up the date and position the brand at the right place.• Following researches and revealing strategical views out of them to enhance marketing and media goals of the company. • Due to driven insights, defining the most valuable target audience vis sectoral analysis tools and understanding their needs/motivations, insights and media habits • Creating Media Strategy • Deciding on communication roles within consumer journey & connection architecture• Allocating media budget split & phasing the media investment weekly via tools • Briefing 3rd partners (creative, digital, PR agencies or media houses/channels) about the media strategy • Building creative media projects • Post campaign tracking (Ad & Brand Awareness scores of TV communication, Brand KPIs, Sales) in order to develop further learnings • Managing applications for awards (Crystal Apple, Felis etc) by considering strategy and insight of the campaign Achievements: Understanding the business plans, objectives of a brand Generating a related media strategy ( connections architecture) with right target audience, right insights and media touchpoints Having a full command of sectorel tools (TGI, CCS, CCV, Adobe Photoshop, Microsoft Office) Interpreting the reports or given datas, creating a story Establishing third party relations Strong communication skills Colloborative team works Independent self-starter and self-planner
CaratJunior Strategist
Oct. 2013 - Mar. 2015Istanbul, TurkeyDeveloping 360 marketing strategies by considering communication architecture and ecosystem for Coca-Cola Company brands (Coca-Cola, Coke Zero, Fanta, Cappy, Fuse Tea, Burn, Sprite, Doğadan, Damla) Here my responsibilities listed in order due to 360 IMC campaigns: • Deep diving to brand/communication objectives • Understanding market/brand background • Creating right target audience via TGI or CCS (Carat’s tool) • Understanding their needs/motivations, insights and media habits • Assisting media/connection strategy • Assisting communication roles & Connection Architecture • Defining communication roles within consumer journey • Building creative projects (especially media wised projects as a media agency) • Post campaign tracking (Ad & Brand Awareness scores of TV communication,Brand KPIs, Sales) in order to develop further learnings • Managing applications for awards (Crystal Apple, Felis etc) by considering strategy and insight of the campaign • Support new business teams in terms of target audience, consumer insight and media strategy
ZarakolPR Intern
Jan. 2013 - Feb. 2013-Creating PR projects for the brands of Mey İçki Company -Following up and reporting media news of our brands and competitive brands -Organized Istanblue Vodka Blue Night Fest -Preperations for Kayra Restaurant week -Yeni Rakı Spirit of Turkey project -Smirnoff – Gecenin Işıltısı Benim project -Main brands of the company: Yeni Rakı, Kulüp Rakı, İstanblue Vodka, Kayra Şarap, Binboa Vodka, Smirnoff Vodka, Johnie Walker etc.
Walt Disney WorldInternational College Program Attendant
Jun. 2011 - Sep. 2011Orlando, Florida, ABDWorking in guest relations in Walt Disney World in order to provide guests’happiness by solving their problems and guiding them in need.
Neilson Active HolidaysWatersports Instructor
Jun. 2010 - Sep. 2010Foça, Hotel Club PhokaiaGiving sailing and windsurfing lectures to British guests as a watersports instructor.
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