Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
2UDirector, Enterprise Partner Marketing
Apr. 2025City of Cape Town, Western Cape, South AfricaIn my role as Director of Enterprise Partner Marketing, I lead the strategy and delivery of marketing initiatives with our reseller, affiliate, loyalty, and strategic partners across global markets. I focus on driving growth through joint go-to-market campaigns, co-branded promotions, and enablement programmes that extend edX’s reach and deepen learner engagement. A key part of my work is ensuring our partners have the right tools, insights, and resources to successfully position edX in their markets. I also oversee the design and measurement of demand-generation campaigns, reporting on impact across the funnel to demonstrate ROI and inform future strategy. Working closely with product, creative, media, and strategy teams, I ensure our partnerships deliver measurable value while strengthening edX’s presence as a trusted brand in lifelong learning.
BARBRI GlobalAssociate Director, Portfolio Analytics
May. 2023 - Mar. 2025Cape Town, Western Cape, South AfricaI manage key performance marketing indicators across a catalogue of 10x internationally recognised products, in advising stakeholders when and how to optimise campaigns and spend for optimal lead, and revenue generation. In addition I've also built reporting dashboards in PowerBI and am responsible for collecting data from various sources: Amazon, Facebook, Google, Hubspot, LinkedIn, Marketo and Salesforce, in assimilating the entire picture of marketing funnel performance across disparate data sources - informing the business where to get the best ROAS. I also run any ad-hoc strategic research projects, from inception through to delivering final results to stakeholders - always making sure to involve subject matter and business development experts at just the right time.
Pinktuition Consulting CoCareer Development Strategist
Mar. 2023Cape Town, Western Cape, South AfricaThrough my new venture, I help professionals identify key skills and craft personalised career plans, ensuring they stay competitive in a market characterised by rapid technological advancements and automation. Having spent the past 5 years in EdTech studying career capital and the future of work, researching the impact of continuous learning and upskilling on career growth within the Executive Education and Micro-Credentials space; my offering includes Resume and LinkedIn profile optimisation, skills assessments, and personalised career advisory services.
2UConsumer Insights & Analytics Manager
Sep. 2022 - Feb. 2023Cape Town, Western Cape, South AfricaThis role required me to focus on the positioning and product health reporting from a Marketing, Revenue, Product, and Consumer perspective for >3000 education products within the Executive Education, Professional Certificate and Open Course product categories. I excelled at cross-product stakeholder management and reporting, creating a best-in-class Tableau dashboard for stakeholders to track and measure how their respective areas are progressing in terms of revenue and conversion metrics, relative to marketing spend and product positioning. I also led reporting and analytics across B2B product Sales, advising global teams on which regions and product categories to focus - with the ultimate goal of driving $2 Million annual growth. In addition, I also managed the geographic pricing strategy and analysis thereof, aiming to provide more accessible formats of our products to consumers in developing markets within India, Africa, Eastern Europe, and Latin America. I was also fortunate to manage both an Intern and a Marketing Analyst during my tenure in this role. This role was dissolved in February 2023 due to 2U x EdX restructure.
2USenior Consumer Insights Analyst
Apr. 2021 - Sep. 2022Woodstock, Cape TownI was the lead on a Stategic Marketing project aimed at using a more data-driven approach in positioning the 220+ Executive Education product catalogue to the consumer to aid decision-making for their needs state within that moment, whilst keeping the business needs and marketing funnel in mind. I worked alongside the Data Science team in building out a CLV (Customer Lifetime Value) and Predictive Analytics Model based on a student's on-course behaviour (estimating a student's probability for repeat / return), succeeding in informing the business where to focus in terms of the most profitable segments, regions, and product verticals. In addition, I consulted with the Performance Marketing and CRO (Conversion Rate Optimisation) teams towards improving our various paid and organic marketing strategies within select regions, by providing more targeted and personalised messaging to identified customer personas and segments. I also ran two waves of localised qual research with a Spanish cohort using an AI chatbot, the insights of which were used for product enhancements.
2UProduct Strategy & Research Analyst
May. 2020 - Apr. 2021Woodstock, Cape TownI worked with world class University and Industry Partners (Oxford, Cambridge, London School of Economics, MIT, The Economist etc.) across product verticals to introduce viable online Executive Education courses to students in 139 countries. I led several product launches for this role, crafting the GTM (go-to-market) strategies, in advising Marketing and Brand Strategy teams on product positioning, and Performance Marketing (paid, organic, social and SEO (search engine optimisation)) teams on where to spend and optimise marketing budgets and keywords / copy towards delivering high-quality leads and conversions.
AckermansMarketing Specialist: Customer Data & Insights
Jun. 2016 - May. 2020Cape TownOver the span of 4 years, I curated and managed the company-wide "know your customer" campaign to 6000 staff across various levels, and African countries, in addition to owning all creative and copywriting duties. I was also the sole Marketing Reporting Analyst, assessing the efficacy of 150+ monthly direct marketing (SMS and Email) campaigns (A\B Testing, CRO, Opens & Clicks, Conversions). I also led 4x major quant-qual Research Projects with external stakeholders informing necessary strategy enhancements within various Core Product caregories across the business. I also owned all operational survey maintenance and analysis. Notable achievements include formulating the first reliable omnichannel ROI measurement within the organisation, reporting on all Marketing Campaigns. I also advised the Digital Marketing team to move to targeted geolocation Social Media campaigns, thereby increasing in-store sales by 120% and improving ROAS.
AckermansFinance: Revenue Clerk
Jun. 2015 - May. 2016Cape Town Area, South Africa
AckermansFinance: Reconciliation Clerk
Dec. 2014 - May. 2015
Namaquas SkaaplandAdmin Manager: Marketing, Finance & PR
Jun. 2011 - Nov. 2014Brackenfell, Cape Town, South AfricaGeneral Admin Financial Management - Debtors and Creditors Management Employee Management - Leave, Wages and Salaries Creating and Implementing comprehensive Induction and Dismissal procedures, effective 01 February 2014 Managing HACCP food-safety system - Maintaining paperwork and overall effectiveness of system Presenting general Marketing and Financial Growth strategies to Management * January 2014 - Completed second HACCP SAFSIS audit for general food safety of the production area and practices; and management of the organisation - Achieved 93% on management and implementation * December 2013 - Completed first HACCP food safety audit - Achieved 86% on management
Access Administrators CCMedical Insurance Assistant
Jun. 2009 - Dec. 2011Durbanville, Cape Town, South AfricaGeneral admin: Answering phones & taking messages Focusing mostly on Medical Insurance, but also worked with Life Insurance and Short-term Insurance Liasing with clients via correspondence (Email, Phone, SMS or in-person), Corresponding with Companies regarding quotations, applications for New Business or general Queries and amendments to existing policies Drafting of Final Will Testament for clients
Intch is a Professional Networking App for the Future of WorkSee more people like Christyl on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1477544 people
17
Property practitioner and business owner @ Engel & Völkers
16
PR - Writer - Marketing
15
Marketing specialist @ 247 Digital
334266 people
15
Marketing specialist @ 247 Digital
38
Entrepreneur / 3x Tech Startup / Marketing and Growth @ Morlean Trading Group
21
Digital Copywriter @ Freelance