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Work Background
University of Southern CaliforniaSENIOR EXECUTIVE DIRECTOR OF COMMUNICATIONS
Jul. 2022 - Nov. 2024Executed efforts related to integrated messaging strategies that mobilize audiences across digital, print, and experiential platforms. Managed cross-functional creative execution, delivering complex campaigns on time and below budget. Aided institutions through growth, transformation, and crisis with clarity and control. Liaised with executive leadership to craft unifying narratives that align vision, voice, and value. Leveraged data to inform strategy, optimize engagement, and drive measurable outcomes.
• Architected enterprise-level communications to advance institutional priorities and stakeholder alignment.
• Deployed award-winning assets across multiple channels to scale reach and deepen impact.
• Secured $700M+ in philanthropic investment by transforming mission into movement through narrative strategy.
• Delivered high-impact executive communications that shaped perception, built trust, and inspired action.
• Enabled major fundraising and reputation-building for USC’s cornerstone initiatives, including the USC Norris Comprehensive Cancer Center, USC Michelson Center for Convergent Bioscience, and the Keck School of Medicine of USC.
University of Southern CaliforniaSENIOR DIRECTOR OF COMMUNICATIONS
Jul. 2012 - Feb. 2023Los Angeles, California, United StatesDesigned and deployed editorial strategy for USC’s $6B capital campaign, leading a team of three writers to ensure message cohesion across all channels.
• Crafted high-value proposals instrumental in securing $500M+ in philanthropic support.
• Administered high-stakes communications through pivotal moments—elevating donor confidence, sustaining momentum, and reinforcing institutional trust.
University of Southern CaliforniaDIRECTOR OF COMMUNICATIONS AND RESEARCH
Jul. 2002 - Jul. 2012Los Angeles, California, United StatesDeveloped and implemented strategic communication plans to enhance donor engagement and fundraising initiatives. Oversaw research efforts to identify and analyze donor prospects, providing actionable insights for fundraising strategies. Managed internal and external communications, including newsletters, press releases, and digital content to support the university’s philanthropic mission. ● Coordinated with senior leadership to develop and refine messaging for major gift solicitations, stewardship materials, and impact reports.
● Led communications, stewardship, and prospect research departments while overseeing a team of 11+ writers and research analysts to drive strategic initiatives and enhance organizational impact.
AGRIBUYS, online marketplace for perishablesDIRECTOR OF MARKETING AND COMMUNICATIONS
Apr. 2000 - Jul. 2002Los Angeles, California, United States
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