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Work Background
GitHubSenior Design Lead
Apr. 2022RemoteAs the Senior Design Lead of the Revenue Enablement Team, I collaborate closely with subject matter experts, instructional designers, content developers, creative writers and fellow Hubbers to ensure that the visual design strategy and execution align seamlessly with the learning objectives of each project. My notable achievements include: 1. Designed, creative directed and supervised the implementation of key materials for RKO FY25, delivered to 1,300 Hubbers and with a massive impact throughout the organization. Our focus relied on GitHub’s Revenue Playbooks, Plays, and Motions, vital for executing innovative go-to-market strategies. We produced detailed 60+ page Revenue Playbooks, engaging Narrative Pitch Decks, 40+ slide Workshop Decks, and comprehensive Facilitator Guides. These assets have been instrumental in redefining our sales and customer success strategies, aligning with GitHub’s new sales direction, and empowering our teams towards excellence. 2. In partnership with the Brand Studio Team, I led the branding and visual design for the GitHub Platform Story project, unveiled at the 2023 RKO. This initiative, symbolizing GitHub’s refreshed sales strategy, included contributions to the Copilot segment and delivered transformative materials in its second phase. These included Pitch and vILT decks, Figjam Activity Boards, eLearning Courses, video teasers, and comprehensive guides, all aligning with enterprise needs. Featured in GitHub’s Keynote at Universe 2023 and Galaxy 2024, it’s now the official platform strategy. 3. Spearheaded the Design Leadership for the Customer Success 2022 Onboarding Program, marking the first learning program at GitHub to receive an accolade — the 2023 Brandon Hall Silver Award in Talent Acquisition. For this project, I have created a full library of vILT branded templates and custom assets (vILT presentation template, Figjam session activities), as well as interactive experiences to be delivered as takeaways to Hubbers.
SweetRush Inc.Creative Lead & Incubator Innovator, Flow
Jun. 2021 - Apr. 2022RemoteFlow was a streamlined custom learning team focused on evaluating hypotheses and ideas from a wide range of stakeholders during project production. We used to engage with different levels of the organization to significantly enhance organizational effectiveness and contribute strategically to key initiatives. In my role as Creative Lead, I assumed the responsibilities of Creative Director, Art Director, and Designer for various client and internal projects. Our client portfolio included prestigious entities such as Hilton, Capgemini, Manpower, SHRM, and others.
SweetRush Inc.Creative Solutions Design Lead
Feb. 2019 - Dec. 2021RemoteAt the Creative Solutions Team, I spearheaded the Design for all projects and proposals within SweetRush’s Business Development department. My role encompassed creative direction, design, and execution of award-winning projects, significantly contributing to the company’s success in securing proposals for esteemed clients such as Google, Hilton, Bridgestone, Deloitte, EY. SHRM, Capgemini, CVS, Bayer, JPMorgan, Facebook, Mars, Unilever, Data Catalyst, among others.
JamCo-Founder & Creative Director
Jan. 2018RemoteDesign isn't just our job, it's our jam! We groove to the beat of creativity and innovation, turning your ordinary into extraordinary. At JAM, we believe that your brand deserves a standing ovation. Let's get jammin'! As a Co-Founder of Jam, I have undertaken multiple roles. My responsibilities have included design operations, creative direction, design and execution of projects across a wide range of industries, catering to a diverse clientele that ranges from startups to large corporations. Our notable clients include prestigious names like Hilton, Incremental, Rogo, Alpine Investors, PeopleFirst, Hathor and Cohora. Additionally, we have collaborated with several eLearning companies, such as SweetRush, CoreAxis and Performance Development Group, to design and develop learning programs to their own set of clients.
Garriga de MenezesHead of Innovation
Dec. 2017 - Jun. 2021Rio de JaneiroEducação completa.
Educação para sempre. Da Educação Infantil ao Ensino Médio, o Garriga de Menezes proporciona formação pessoal e acadêmica que prepara o aluno para alcançar sucesso em qualquer carreira escolhida no Ensino Superior. A nossa proposta educacional vem semeando, há diversas gerações, valores fundamentais para uma formação humana, com ética, respeito e honestidade. Comprometido com a qualidade de ensino, o Garriga promove cursos de capacitação para seus professores, estimula a reflexão sobre métodos de ensino e novas práticas educativas e sempre coloca à disposição de seus alunos inovações pedagógicas e tecnológicas, além de oferecer diversos projetos e atividades extracurriculares.
SweetRush Inc.Senior UI Designer
Nov. 2016 - Jan. 2019RemoteAt SweetRush's Production Team, I have designed and executed award-winning eLearning projects for clients like Google, Hilton, Bridgestone, Deloitte, SHRM, Capgemini, CVS, Bayer, JPMorgan, Facebook, Mars, Unilever, Data Catalyst, among many others. SweetRush’s focus on team culture and mastery of performance improvement is reflected in a near-zero turnover of teammates, loyal clients, a 14-year track record of success, and a remarkable portfolio. Our work with clients has earned us gold awards from our peers and high ranking on the top training industry lists. Every solution we deliver is infused with creativity. Instructional creativity allows us to discover effective and unique solutions to our clients’ challenges. Artistic creativity spurs us to create visually exciting, engaging user experiences. Technical creativity allows us to embrace new capabilities and platforms as they emerge, such as gamification and mobile delivery. We apply the creative lens to all things, from project management to how we treat our teammates, clients, and the planet.
The Bridge SocialDesign Consultant
Aug. 2016 - May. 2019RemoteThe Bridge is a private network of global creative and digital people. A new place for outstanding individuals to gather, connect and work. Throughout our engagement, I have worked in digital projects for clients like:
- McKinsey
- Corprensa (Panama)
- Bridget - The Recruitment Chatbot
- The Bridge
- Contrato Express
VestChefPartner, Head of Creative & Content Curator
Aug. 2016 - Aug. 2018Remote
Escola Design ThinkingCourse Coordinator | Mobilize! Strategies for Transformation
Aug. 2015 - Jan. 2019São Paulo Area, BrazilOversee the course curriculum, structure, development and delivery of lessons as well as administrative tasks and staff coordination, providing a remarkable and unique learning experience, counterbalancing theory and practice throughout the course to provide students with a highly creative and collaborative environment where they learn how to build a social movement, engage and mobilize their target audiences.
O Sujeito - Crowdfunding channel for JournalismCo-Founder
Feb. 2014 - Oct. 2015O Sujeito is a crowdfunding channel created to support individuals interested in producing journalistic content by providing access to a network of potential direct founders.
TogetherChief Creative Officer
Jan. 2014 - Jun. 2021RemoteTogether is a startup focused on strategic planning and implementation of mobilization and engagement processes and movements to change society for better. Our focus is on a strategic combination of in-depth data analysis, Business Intelligence, message testing, UX and Design, compelling storytelling, online and offline mobilization tools, and high-impact communication.
NossasHead of Design
Mar. 2012 - Apr. 2014RemoteMeu Rio is an NGO that has emerged to fill a gap that exists between the government of the city of Rio de Janeiro and its residents. The organization fosters people-powered politics at the local level by engaging over one hundred thousand members in decision-making processes in the city and creating new tools for direct participation. As Head of Design at Meu Rio I helped to elaborate, plan and design more than eight web applications. These applications are part of the organization's mobilization toolkit and sum more than 140k users. Also, I was responsible for: - Rebranding Meu Rio, in terms of redefining the brand voice through Design. New typography, color palette, visual elements, application patterns and more.
- Designing (UI & UX) Meu Rio’s platforms, such as Panela de Pressão, Imagine, Multitude, De Guarda, De Guarda No Bondinho, Faça Acontecer and more. - Leading the Design team through several online and offline challenges.
- Creating a maturely evolved company’s branding to reach various mediums.
- Creating storyboard, wireframes and mockups for full online interactions within Meu Rio’s web apps. I'm proud to say that our team achieved great maturity with a constant shipping software pace, high quality products and happy users. All projects at Meu Rio are open source: https://github.com/meurio/ One of the biggest challenge we faced in the tech team was the implementation of a SSO (Single Sign On) solution. We had to came up with a better user experience for the login feature since we have many different applications but the same users database. Now users have to login just once to have access to all Meu Rio's applications. Our platforms led us to win the first Google Social Impact Award in Brasil. -- https://desafiosocial.withgoogle.com/brazil2014
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