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Work Background
Telekom MalaysiaGM - Head of Digital Business Platform
Oct. 2022Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaLeading digital business portfolios inclusive of E-Commerce Solutions, E-Commerce Listings and Online Marketplace as well as Digital Marketing Solutions and Financial Solutions specially curated for the SME segment. Responsibile to strategize, plan, develop and grow all portfolios. Overlooking the creation of portfolio initiatives business case Accountable for overall portfolios P&L and delivering initiatives according to business goals and AOPs
Touch 'n Go GroupHead of Online Ecosystem (TnGD)
Jan. 2022 - Jun. 2022Role and Responsibilities ● Strategize, plan and execute overall TnG eWallet In App business to achieve aggressive KPIs of Revenue, Monthly Transacted User, Unique Visitor to Monthly Transacted User conversion as well as Multiple Use Cases per Monthly Transacted User ● Manage overall TnG eWallet In App business P&L ● Strategize, plan and manage different businesses under TnG eWallet such as Prepaid, Postpaid and Billing business, Mini Program business as well as the eVoucher Marketplace business ● Synergize partnership with different partners, merchants and ISVs to accelerate speed to market in achieving different business goals
Mudah.my Sdn BhdHead of Property
Mar. 2016 - Feb. 2022Role and Responsibilities ● Strategize, plan, implement and manage the vertical business, which includes building budget, business cases, sensitive analysis, pricing analysis, strategy papers, annual business plan and other business documents to assist the stakeholders in making decision ● Manage vertical sales team to ensure sales is aligned with business goals as well as the organization goals ● Manage vertical product and tech team to ensure product and tech strategy is aligned with business as well as organization goals ● Identify, build, manage partnership relation and execute projects which are vertical related to meet business as well as organization goals ● Work closely with business support departments such as Marketing, Finance and Business Intelligent to ensure vertical business meets business and organization goals Achievements ● Grew Mudah Property revenue at the highest record of 50% YoY, maintaining a double-digit growth rate record on all subsequent years ● Grey Mudah Property ARPU from RM40 to RM62, and now RM88 (as of 2021) ● Grew Mudah Property revenue from RM250k (2016) per month to RM2.2mil (2021) per month with the leanest setup of 1 sales manager and 6 sales personnels ● Successfully rolled out property related products such as loan calculator, one-click filter, new property sub-category, auction property sub-category ● Successfully rolled out sales oriented property agents engagement sessions ● Won Malaysia inaugural affordable homes partnership project with Malaysia renowned affordable homes developer ● Successfully launched Mudah Property as a sister-brand of Mudah.my together with alongside with the launch campaign of Eazy Peazy with Ayda jebat. ● Successfully launched the new Property Vertical homepage with property finding flow redefined ● Media coverage; o https://www.digitalnewsasia.com/business/mudah-property-aims-number-one-property-platform-spot o https://www.borakkita.com/2017/08/mudah-property-sedia-menjadi-platform.html
Mudah.my Sdn BhdBusiness Development Manager
Mar. 2015 - Feb. 2016Mid Valley, Kuala LumpurRole and Responsibilities ● Manage and maintain good relationship with all alliances and/or partners ● Develop business partner strategic plans, building strategic proposals ● Respond to internal and external business proposals ● Seek and explore opportunities to work with potential partners ● Think outside the box for new business or product developments ● Align business development strategies to achieve company goals ● Point of contact for DiGi and Telenor initiatives Achievements ● Successfully rolled out partnership project with GoGet.my for Electronics delivery purposes ● Successfully rolled out partnership project with TheLorry.com for Furnitures and Home Appliances delivery purposes ● Successfully rolled out Mobile Connect (single sign on using mobile phone number) project within the partnership of GSM, CELCOM and Digi
Mudah.my Sdn BhdHead of Content
Feb. 2013 - Dec. 2014Mid Valley, Kuala LumpurRole and Responsibilities ● Head of the largest department within Mudah.my, consisting 42 people ● Key person in generating content strategy ● Manage and monitor content mix and content quality ● Manage and engineer the operational strategy within Mudah.my ● Manage and monitor departmental growth, team development, personal development ● Product owner of content reviewing tool (Control Panel) ● Budget future growth and team spending ● Decision maker on operational glitches/issues ● Owner of Rules for Advertising Achievements ● Grew team from 29 employees to 42 employees ● Structured the entire Content Management team from no structure with structural approach ● Reduced ad rejection rate from 32% to 16% ● Improved ads approval SLA from 40% below 2 hours to 96% below 2 hours ● Improved ad reviewing quality from 80% to 93% ● Successfully launched the consumer-centric engagement calls to boost private ads approval rate. Grew team from a special task force from 1 person to a physical team with 1 team lead and 4 members. Private resubmission rate grew from 11% to 30% and approval rate grew from 20% to 60% ● Lowest employees turnover rate amongst the company; 3 resignations throughout the entire year ● Managed highest record of 1.07 million incoming ads while maintaining 96% SLA ● Represented Mudah.my as a presenter in Schibsted Media annual gathering in Barcelona
Mudah.my Sdn BhdProduct Manager
Nov. 2011 - Jan. 2013Mid Valley, Kuala LumpurRole and Responsibilities ● Analyze, study and improve buyer and seller user journey ● Track and report all changes in weekly basis ● Improve and encourage growth in premium services ● Analyze and generate weekly and monthly report on traffic ● Technical Coordinator for Development team, overlooking the project and product backlog and prioritize change ● C2C advocate speaking on behalf of the consumers to ensure ● Enhance seller experience in Car category ● Perform and organize idea green housing within the entire company to ensure everyone contributes in driving consumer centric products. Achievements ● Documented the 1st ever process flow of the company within a week ● Successfully launched more monetized categories i.e. Motorcycles, Other Vehicles, Other Accessories and Parts, Properties ● Successfully launched improved version of gallery ad. Revenue grew 9% after a week ● Grew revenue from approx. RM26k per day to RM52k per day ● Completed a yearlong Leadership Development Program ● Completed SCRUM training ● Launched 1st round of homepage revamp. Bounce rate dropped from 27% to 21% ● Granted with group travel grant for study trip to Blocket.se (Stockholm, Sweden) and Subito.it (Milan, Italy)
MOL Money OnlinePartnership Manager
Aug. 2011 - Oct. 2011Berjaya Times Square, Kuala LumpurRole and Responsibilities ● Manage and monetize Friendster Hotspots and Friendster iCafe. ● Determine Go To Market strategy especially for Friendster Hotspots ● Develop and maintain good relationship with partners within the Berjaya group Achievements ● Completed rate cards for Friendster Hotspots ● Go To Market strategy approved by CEO
Macro Kiosk BerhadRegional Marketing Alliance - FSI
Feb. 2011 - Jul. 2011Menara Tan & Tan, Kuala LumpurRole and Responsibilities ● Key account servicing in the Financial and Insurance Institutions ● Collect client requirements and propose messaging solutions (one-way and two-way SMS, one-way and two-way MMS, OVS, WAP billing and APPs) to achieve client’s business objectives ● Manage and monitor progress of client’s requirements inclusive of transaction traffic, change request, customizations, keyword applications, short code applications, multiple user accounts monitoring ● Prepare and negotiate quotations and invoicing Achievements ● Managed 16 accounts (local and foreign banks) alone ● Brought in new accounts such as Bank Rakyat, CIMB, Al Rajhi, Citibank, Great Eastern ● Launched multiple customized programs with HSBC, OCBC, Uni Asia, UOB, Kuwait Finance House, Standard Chartered, AmBank ● Successfully assisted UOB in integrating the 3D PIN security implementation
A Chic StoreSelf Employed
Jul. 2009 - Jan. 2011Jaya One, Petaling Jaya
DiGi TelecommunicationsProduct Manager, Postpaid - Acquisition
Nov. 2008 - Jul. 2009Subang Hi-Tech Industrial Park, Shah Alam
DiGi TelecommunicationsProduct Manager, Mobile Internet
Mar. 2008 - Nov. 2008Subang Hi-Tech Industrial Park, Shah Alam
DiGi TelecommunicationsProduct Manager, VAS Marketing
Jan. 2008 - Mar. 2008Subang Hi-Tech Industrial Park, Shah Alam
DiGi TelecommunicationsProduct Manager, VMS (Push Mail, Voice Mail)
Apr. 2007 - Jan. 2008Subang Hi-Tech Industrial Park, Shah AlamAchievements ● Awarded as Employee of The Month for the breakeven of Voicemail product in less than a year of investment
Sirius PR Sdn. Bhd.Senior PR Executive
Nov. 2006 - Mar. 2007Kelana Centrepoint, Kelana Jaya
Indeksmedia Production Sdn. Bhd.Account Services
Aug. 2004 - Feb. 2006Kelana Square, Kelana Jaya
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