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Work Background
MERCIERMARKETINGB2B Marketing Consultant
Mar. 2024Vancouver, British Columbia, Canada
WorkleapVice President of Marketing
Apr. 2023 - Mar. 2024Montreal, QCWorkleap develops HR tech and IT tools, including Sharegate, a market-leading Microsoft 365 migration and governance platform. I was responsible for the marketing function, including brand, revenue operations, product marketing, growth, customer marketing, digital experience, content, and community, with a team of 60. I was also a member of the executive leadership team. In just one year, I led the transformation from a demand capture strategy to a more balanced demand generation strategy to ensure more sustainable growth. I cascaded strategy to execution by redesigning and reforming the marketing org, creating new functions (RevOps, Customer Marketing, Community), and rolling out performance management practices. I worked closely with our VP Sales and CX to establish joint full-funnel revenue forecasting, tracking, and reporting mechanisms, and to deliver joint annual revenue plans. I inherited and led the execution of a corporate and product rebrand, consolidating 5 websites and repositioning 5 core products. I also supported M&A due diligence and led marketing integration of an acquired company.
Amazon Web Services (AWS)Head of Product Marketing, Digital Acquisition & Activation, Front-End Web & Mobile
May. 2019 - Mar. 2023Seattle, WA
Amazon Web Services (AWS)Head of Product Marketing, Serverless Application Integration
Jul. 2018 - May. 2019Vancouver, BC
UnbounceVice President of Marketing
Apr. 2016 - Jun. 2018Vancouver, BCUnbounce regularly ranked on the Deloitte Technology Fast 50 and Business in Vancouver Top 100. 2015-18 revenues grew over 2x, reaching $26M. Initially hired as Marketing Director, I was promoted to VP Marketing to lead a team of 20+ across offices in Vancouver, Montreal, and Berlin. My responsibilities included all aspects of brand awareness, user engagement, and product adoption activities, self-serve revenue growth, and lead generation for sales-assisted acquisition. I was a member of the Senior Leadership Team. During my tenure, I helped re-imagine the company’s demand gen engine to drive continued growth within a self-funded culture in an increasingly competitive market. I emphasized ROI, prioritized customer journey experience, and leveraged data to drive innovation.
ColligoDirector of Marketing
Mar. 2014 - Apr. 2016Vancouver, British Columbia, CanadaColligo develops document management tools for Sharepoint and Office 365. During my tenure, I helped the company reach an all-time peak in revenues. I was also instrumental in transitioning our products to a subscription model, growing revenues of one product by 292% in six months. My role was to lead the 5-person marketing team with responsibilities for product marketing, content marketing, lead generation, marketing operations, influencer relations, and analyst relations.
ACTIVE NetworkSenior Marketing Manager, Youth & Education Markets
Jan. 2012 - Feb. 2014Vancouver, BCActive developed participant registration software for a range of industries and use cases. I was brought on board to lead marketing activities of a US$10M SaaS business unit focused on youth and education markets. I solidified our product messaging and rewrote all website content, resulting in a 25% lift in on-site lead conversions. I also set up SEM campaigns, developed and implemented a content strategy, and activated our social channels. My shared team was located in Vancouver, Seattle, San Diego, Dallas, and Beijing.
WiderfunnelAccount Director & Strategist
Jul. 2009 - Dec. 2011Vancouver, BCWiderFunnel is a conversion optimization agency. I helped run A/B/n and multivariate testing projects to optimize campaign landing pages, home pages, user registration flows, checkouts, e-commerce product/category pages, trial onboarding sequences, to name a few. B2C and B2B clients we served included Intel, Intuit, EA Sports, EA The Sims, Hairclub, Favecrafts, SAP Business Objects, W3i, Colonial Candle, eBay and Zoomerang.
undefinedIndependent Marketing Consultant
Jan. 2005 - Dec. 2011Vancouver, BCHelping startups build their marketing foundation.
BarcoMarketing Manager EMEA
Jan. 2003 - Jan. 2005Kuurne, BelgiumBarco is an established Belgian company that specializes in digital imaging and projection technology. In 2005, revenues were EUR 712M. I was responsible for EMEA marketing of the EUR 58M Media & Entertainment division (out-of-home digital signage for entertainment, sports, and retail). My primary focus was lead generation, and sales and channel enablement.
Absolute SoftwareMarketing Manager
Jan. 2000 - Jan. 2002Vancouver, BCAbsolute Software develops enterprise endpoint resiliency solutions to secure devices, data and users. During my stay at Absolute, I went through an IPO, established the product marketing foundation, and helped set up the channel marketing function to onboard systems integrators, OEMs, and resellers. I had overall responsibility for product marketing, channel marketing and demand gen functions.
Creo Products Inc (acquired by Kodak)Head of Marketing Communications & Product Marketing
Jan. 1995 - Jan. 2000Vancouver, British Columbia, CanadaCreo was the global leader of digital prepress equipment and software, acting as a driving force in the digitization of the printing industry. I was in the company during its hyper growth phase, through an IPO, a joint venture with a German partner, and the acquisition of an Israeli competitor. During my tenure, the company grew 10x, from CAD$30M to $300M in revenue. It was acquired for $1.2B in 2005. I was hired as Product Marketing Specialist then took on leadership of worldwide marketing and communications activities across 3 business units and 3 geographies, leading a team of 15 professionals with a budget in excess of CAD$10 million.
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