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Work Background
New York UniversityEditor for Lumiere | NYU SPS's Literary Magazine Editorial Team
Mar. 20251. Oversee editorial direction and content strategy for Lumiere Magazine, ensuring high-quality literary and creative pieces that align with the magazine’s vision. 2. Edit and curate fiction, nonfiction, and poetry submissions, working closely with writers to refine their work while maintaining artistic integrity. 3. Collaborate with a team of editors and designers to shape engaging issues, ensuring a cohesive voice and compelling storytelling.
Content-WhaleContent Writer
Aug. 2023 - Apr. 2024Mumbai, Maharashtra, IndiaLed content strategy and brand storytelling for the revamp of Aditya Birla Group’s Asian Paints website, ensuring a compelling and cohesive narrative across all pages. 1. Developed website copy that increased user engagement by 35% and boosted time spent on pages by 20%, optimizing content to drive conversions. 2. Conceptualized and directed content themes for lifestyle and home interiors, ensuring alignment with brand positioning, user needs, and SEO best practices. 3. Collaborated with designers, developers, and marketing teams to create a visually engaging and high-impact content experience. 4. Implemented UX-driven content strategies, structuring information for better readability and navigation, leading to an improved user journey. 5. Ensured brand consistency across digital touchpoints, maintaining tone, style, and messaging to strengthen brand identity. 6. Oversaw remote content production workflows, streamlining processes to enhance team efficiency and project execution.
FreelanceSport & Athlete Branding | PR Training for Olympians & International Athletes
Apr. 2023 - Feb. 2024Mumbai, Maharashtra, IndiaDeveloped strategic communication plans for international athletes, ensuring alignment between brand messaging, sponsorship goals, and media outreach while optimizing visibility across digital and traditional platforms. Designed content-driven campaigns to position athletes as thought leaders in their sport, integrating data-driven storytelling, audience insights, and digital engagement strategies to expand their brand presence. Authored compelling feature stories on professional sports platforms, highlighting athlete journeys, achievements, and sponsorship integrations, creating narratives that resonate with global audiences.
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