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Work Background
Publicis GroupeData analyst
May. 2024Colombia
HuntyData Analyst
Jul. 2022 - Jan. 2024ColombiaResponsibilities
● Creation and maintenance of Dashboards and analysis for areas such as Marketing, B2B and B2C in order to convert data into relevant insights that would lead to the correct decision making at the business level and in turn allow to generate new strategies focused on generating successful projects.
● Creation and monitoring of the correct functioning of ETLs in order to have the necessary and properly processed information to generate valuable analysis.
● Development of Artificial Intelligence models with the objective of creating solutions to platform problems based 100% on technological tools.
Achievements
● I designed and developed dashboards and analysis allowing me to present data in an organized and practical way, improving the efficiency of decision making processes by 40%.
● I provided crucial decision support for key areas such as Marketing, B2B and B2C, using my analytical skills to identify meaningful trends and patterns in data, enabling a 25% increase in informed strategic decision making.
● I actively collaborated in the migration of data in an effective and efficient way, decreasing downtime by 30% and reducing the risk of data loss.
● I ensured the timely availability of information for analysis and decision making by creating efficient ETLs, decreasing loading times by 40%, which allowed for faster data updates and greater agility in decision making.
● I developed and proposed Artificial Intelligence models that positively impacted decision making processes, solving multiple platform problems and significantly improving the user experience.
FletX BI Analyst
Jun. 2021 - Jul. 2022Responsibilities
- I conducted in-depth analyses and deep interpretations of crucial company data, providing strategic insights through the creation and presentation of multiple Dashboards.
- Optimization of existing reports to ensure delivery of clear, accurate and valuable information to customers, ensuring effective communication and informed decision making.
- Creation of Dashboards in order to obtain information and performance of each project focusing transversally in the areas of the company.
Achievements
- I demonstrated outstanding proficiency in the use of Tableau and PostgreSQL for data analysis and visualization, enabling a comprehensive and visually impactful understanding of key trends and patterns.
- I synthesized relevant information and transformed it into valuable practical knowledge by identifying and proposing new projects, thus contributing to the company's continuous growth and innovation.
AccentureJr. Data Analyst
Jan. 2021 - May. 2021Bogotá, Distrito Capital, ColombiaResponsibilities
- Use of tools such as Tableau and Power BI to effectively visualize data, facilitating the interpretation and communication of results to stakeholders. These tools helped transform complex data into clear and accessible information, driving informed decision making throughout the organization.
- Creation of statistical models with the objective of predicting customer trends in order to positively impact the business.
Achievements
- I led the development and implementation of a Supervised Machine Learning model, designed to optimize decision-making processes. Using advanced tools such as MYSQL, SAS, SAS Enterprise Miner, R-Studio and Python, I managed to create a highly efficient model that significantly improved operational efficiency.
- I generated and presented practical insights and key performance indicators (KPIs) essential to the success of the project. These insights provided a deep understanding of project performance and served as a guide for future improvement strategies.
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