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Work Background
AllegiantDigital Marketing Specialist
Jul. 2025Las Vegas, Nevada, United States
TrueBooks CPAMarketing Manager
Oct. 2023 - Jul. 2025Las Vegas, Nevada, United States🏅2024 Inc.5000 Receipt--Ranked #107 of 5000 privately owned companies
● Conduct A/B testing and audience segmentation to improve campaign performance and conversion rates.
● Provide marketing performance insights and reporting to leadership, driving data-driven optimizations.
● Lead integrated marketing strategies, incorporating paid media, content marketing, and lifecycle campaigns.
● Manage all organic social media content across multiple platforms
Marketing, Paid Ads & Copywriting Freelance
Jul. 2023Las Vegas, Nevada, United States● Develop and execute multi-channel marketing campaigns across digital, social, and paid media platforms.
● Oversee content creation, ad placements, and brand positioning to drive engagement and conversions.
● Manage campaign strategy, audience segmentation, and performance tracking, ensuring measurable results.
Pineda CompanyMarketing Manager
Dec. 2022 - Nov. 2023Las Vegas, Nevada, United States● 3.0 ROAS on ads ran for company
● 2x QOQ event ticket sales and revenue from in person sales at events
● Managed all back end CRM strategy, automations, sequences, lead tracking, lead segmentation, lead scoring
● Managed $250K+ per month in digital ad spend, leveraging retargeting, audience segmentation, and A/B testing to maximize conversions with an average of 3.0 ROAS
● Developed and executed go-to-market (GTM) strategies for brand initiatives, new launches, and promotional campaigns.
● Project management of multiple projects at one time
● Partnered with external media agencies and internal teams to execute high-impact campaigns across multiple channels.
● Implemented and executed social and digital marketing strategy, tracking the progress, and reporting data to the executive team
● Oversaw cross-platform advertising campaigns, integrating social, digital, email, and experiential marketing.
● Built out email marketing indoctrination campaigns in order to nurture leads effectively
Henderson Silver KnightsGame Day Marketing Staff
Dec. 2022 - Sep. 2023Assisted in game day marketing activations, including tailgate and in game promotions
AgencyBoxHead of Special Projects
Oct. 2021 - Dec. 2022Las Vegas, Nevada, United States● Led strategic marketing initiatives across digital, social, and paid media platforms, ensuring brand consistency and execution excellence.
● Event coordination, ticket sales and marketing campaigns for a large scale influencer speaking event. This event was held in a major resort setting with over 850 people and talent/speakers with millions of followers on social platforms. (Grow With Video Live)
● Developed and executed programmatic digital ad placements, leveraging audience segmentation
● Spearheaded content development efforts, including ad creatives, video marketing, and email sequences.
● Coordinated with major publications to get articles published for clients
● Coordinate and manage scheduling for Influencers for an A&E tv show premier
● Assist in the fulfillment of services for clients like Press, Websites,SEO, etc. by communicating with vendors and 3rd party agencies
● $800k+ in ad spend across multiple platforms
● Conducted marketing performance analysis, implementing optimizations based on data insights and audience behavior.
● Project manager all projects/major events both companies put on
MonopolizeHead of Special Projects
Sep. 2021 - Jun. 2022Las Vegas, Nevada, United StatesPlease refer to my job description under AgencyBox, as this is the sister company to Monopolize
AgencyBoxAccount Executive
Jun. 2021 - Oct. 2021Las Vegas, Nevada, United States
Las Vegas Lights Football ClubGame Day Assistant
May. 2021 - Aug. 2021Las Vegas, Nevada, United StatesAssisted in game day marketing activations, including tailgate and in game promotions
REQIntern
Feb. 2021 - Jun. 2021Las Vegas, Nevada, United States● Conducted discovery research for website and branding projects
● Drafted content for social media, blogs, emails and websites
● Supported team leads in client meetings, brainstorms, etc
● Assisted in brand management and awareness of clients
● Worked across teams (SEO, Creative, Ads) to support a range of client deliverables
● Conducted discovery research for website and branding projects
University of Nevada-Las VegasAthletics Marketing Intern
Oct. 2019 - Jun. 2020UNLV● Assisted in sports marketing activations, fan engagement strategies, and event promotions.
● Created social media and digital marketing content for university athletics campaigns
● Collaborated with various community organizations and agencies to increase attendance and awareness of UNLV athletic teams
● Supported game day marketing initiatives, ensuring seamless execution of promotions and activations.
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