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Work Background
SIMCA - Your Beauty PartnerSales and Marketing Director
Feb. 2024Milano, Lombardia, Italia
SIMCA - Your Beauty PartnerHead of Marketing and Communication
Dec. 2021 - Feb. 2024Milan, Lombardy, Italy
cosnova ItaliaHead of Marketing and Communication
Jan. 2018 - Nov. 2020Milano, Lombardia, Italia
cosnova ItaliaMarketing and Communication Manager
Jan. 2017 - Dec. 2017Marketing: • Protect and enhance brand identity and brand awareness in Italy • Market and competitors analysis • Brands and products presentation to the market • Labelling policy in compliance with national and international regulations • Company and brands websites (translation, localization, update and administration) • Brands social networks in Italian language (strategy and administration) Communication: • Consumers events • Partnerships • Design, proposal and implementation of events at retailers (strategic and in budget) PR: • Management of a classical PR agency as well as a Digital PR agency • Press day • Bloggers event • Partnership with Editors Management team • Budgeting and P&L responsibilities • Quarterly estimates and meetings with the German Board • Yearly planning • Coordination with German headquarters and global strategies
SIMCA - Your Beauty PartnerHead of Marketing, communication and sales
Jan. 2011 - Dec. 2016Milan Area, ItalySales: • Two cosmetic brands to be distributed into the Italian market: essence and Catrice (from 50 to more than 1000 points of sales) • Definition of sales strategy and management of existing clients (from 1 to 18 million €) • Identification and approach to new clients • Contracts signature and implementation of agreements (openings, conditions etc.) • Legal aspects • Sales data analysis • Monthly sales report to the company and to the German owner of the brands • Quarterly estimate of sales and of opening points of sales • Weekly/monthly/yearly planning for product supply and furniture supply for the sale • Goods import from Germany and logistics (warehouse and order picking and shipping) Marketing: • Protect and enhance brand identity in Italy • Brands and products presentation to the market • Labelling policy in compliance with national and international regulations • PR through a PR agency • Website and social networks (translation, localization, update and administration) • Budgeting
Discovery Networks EuropeSales and Sponsorships & Promotion Executive
Jul. 2006 - Nov. 2010Sales (10 mio € in Italy): • External ADV rep management and agents management • Sales packages construction and offer to clients • Information flow between the internal editorial activity and the external sales force • Identification and activation of special initiatives with clients • Response to briefs from clients with special needs Marketing: • Brand partnership
Discovery IncStart-up Sales/Purchase coordinator and office manager
Jun. 2004 - Jul. 2006Start-up: • Set up of utilities and contracts • Selection of suppliers and related orders including external accountancy company and law firm and related first activities • Head-hunting briefs and short-listing • Office management • Budgeting activities • Auditing process and follow-up measures Sales • Market analysis (Satellite TV) + identification of development opportunities • From 2 to 6 channels • Cooperation with sales and research dept. • Company projects Marketing • Editorial marketing and communication with external PR agency • Budgeting activities • Moderate events direct organization • Large events organized with the support of an external events agency
Ladip s.r.l.Head of export and purchase
Jul. 2002 - Jun. 2004Sales • Definition of sales strategy • Identification and approach to new clients and handling of existing clients • Annual negotiations with customers • Order taking and execution • Sales Data analysis to conceive development proposals • Monthly sales reporting • Price positioning checks Marketing • Design of offers and promotions for different markets Buyer • Buyer for foreign customers searching for Italian manufactured goods
Sirena s.r.l.Export Sales Manager
Sep. 1999 - Jun. 2002Sales (mainly Japan, Switzerland, The Caribbean, EU Countries and USA) • Approach to new clients and opening on new markets (apparel chains and boutiques, ie Fornum & Mason dept store in UK, Laurent Effel St Barts) (approx 3 large and 15 smaller clients per year) • Negotiations and contracts signature • Management of existing clients • Order taking and transmitting to the production dept • Planning budget and production estimates • Invoicing, shipping (including custom formalities) • Monthly sales reporting Marketing • Fairs and exhibitions in Italy and abroad • Design and production of marketing material • Press releases
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