Ventana ResearchBusiness Program and Research Manager
Apr. 2012 - Jun. 2013Bend, Oregon AreaHired to promote research programs and new business initiatives to key vendors, potential clients and media resources through regular communications. Responsible for day-to-day management of research tasks, including coordination between analysts, research staff, marketing, sales and client services teams.
• Promotion of firm through social media channels, including social media creation, scheduling and response follow-up across Twitter, LinkedIn, Facebook and Google+.
• Using social media metrics to evaluate promotions and engagement across social media channels.
• Promotion and tracking of benchmark and value index research program and service offerings. Oversees client/vendor communications from research kick-off to completion, including research updates, marketing items and deliverables.
• Management of day-to-day tasks between departments, ensuring timely flow of research from design to public release and promotion.
• Production and editing of research prospectuses, client presentations and formal communications.
• Maintenance of firm website through use of content management system. • Planning and logistics for firm events, custom research/video projects and awards submissions.
• Maintaining communications between organization and clients/partners on behalf of company and CEO.