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Work Background
Leverate GroupSEO Manager
Apr. 2024Jakarta, Indonesia- Lead the SEO team - Formulate SEO/ASO/Google Business Profile/GEO strategy for new business pitches - Delivering on-page, off-page and technical SEO implementations - Build new product/service offerings based on SEO skillsets - Manage freelancers and vendors in order to support SEO deliverables - Gather new insights regarding SEO/ASO/Google Business Profile and share it with the team/company - Experiment with new tools and workflows, especially with AI Achievements: - Built E-commerce SEO product and secured a big Indonesian e-commerce client - Improved an insurance client's website traffic by more than 7x in 12 months
GreenparkSEO Associate Manager
Oct. 2022 - Apr. 2024Jakarta, Indonesia● Develop SEO strategy for managed clients, which includes: SEO optimization strategy, organic search opportunity findings, gathering learnings and insights from competitors, website technical audit ● Conduct keyword research and formulate SEO recommendations to support editorial team in developing high quality content ● Supporting Head of Search for developing pitch decks, which includes: website performance data gathering and analyzing, opportunity assessment, competitor analysis, backlink analysis, on-page & technical analysis, Core Web Vitals assessment ● Conduct YouTube optimization and liaise with creative production team to improve client’s YouTube channel performance ● Supporting SEO Specialists’ work in terms of quality checking, sharing & discussion sessions, delegating tasks that can improve the team members’ skills & experiences ● Coordinating with developer team in order to implement website technical improvement
Green Park ContentSenior SEO Specialist
Sep. 2021 - Oct. 2022Jakarta, Indonesia- Supporting content planning by conducting keywords research, content gap analysis and competitor analysis - Conducting on-page optimization by enriching existing landing pages with additional sub-topics and conducting SERP analysis - Tracking organic search performance by monitoring tra¨c and technical performance & monitoring Share of Voice - Performing technical audits to ensure the website is in good health (SEMRush Site Audit, Waterfall test, Core Web Vitals) - Creating monthly performance report to communicate insights, performance and recommendation Supporting creative production team for YouTube Search optimization
Green Park ContentSEO Specialist
Jun. 2021 - Sep. 2021Jakarta, Indonesia- Keywords research for on-page optimization and content creation - On-page optimization for improving tracked keywords performance - Off-page optimization for improving Domain Rating - Monthly reporting to communicate performance, insights and recommendation to clients - Setting and optimizing Google My Business account for a state-owned company client - Technical audit to ensure the website is in good health - Conducting KPI projections to ensure that our goal is appropriately achievableLeading discussion sessions with content writer team to ensure that writers are producing SEO-friendly articles
iProspect IndonesiaSEO Specialist
Jul. 2018 - Jun. 2021Jakarta Selatan, Jakarta, Indonesia- Keywords research for on-page optimization and content creation - On-page optimization for improving tracked keywords performance - Off-page optimization for improving Domain Rating - Monthly reporting to communicate performance, insights and recommendation to clients - Setting and optimizing Google My Business account for a state-owned company client - Technical audit to ensure the website is in good health - Conducting KPI projections to ensure that our goal is appropriately achievableLeading discussion sessions with content writer team to ensure that writers are producing SEO-friendly articles
iProspect ValuklikManagement Trainee - SEO
Apr. 2018 - Jul. 2018Greater Jakarta Area, IndonesiaTasks done: - Keywords research - On-page optimization - Off-page optimization - Editorial planning Tools used: - Google Analytics - Google Search Console - Ahrefs - SEO Powersuite Clients handled: - Convenience stores - Cosmetics - Food processing
Content CollisionContent Writer Intern
Mar. 2018 - Mar. 2018West Jakarta, Jakarta, IndonesiaI interned here for a very short time. The type of work was basically writing articles to be edited and published by the editor. I was introduced to the basics of content writing and SEO here.
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