Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Berwick Insurance GroupMedicare Insurance Broker
Apr. 2023Denver, Colorado, United StatesI'm an independent Medicare Insurance Broker/Agent under the City Insurance Group and Berwick umbrella. My home is Colorado but I am licensed in 20 states and appointed by multiple insurance companies.
Pierson and Associates ConsultingCEO
Jan. 2015Greater Denver AreaManagement Consultant, Brand Positioning Strategist and Organizational Culture Specialist
tuzag, inc.Advisor
Jan. 2013Syracuse, New York AreaMember of the Advisory Board for tuzag, inc.
Clarke Advertising & Public RelationsCEO/Principal
Jan. 2010 - Dec. 2014Florida and Colorado• Repurchased the agency in 2010, resuming the role as strategic leader of the organization, implementing strategy that retained key client relationships and maintaining previous levels of revenue and growth for the company.
• Provide guidance and direction on brand strategy while providing staff training and education on strategy to develop an emotional connection with client brands and products within the target market. • Developed and implement proprietary processes to collect and uncover key brand marketing data and prospect insights to establish and articulate the most effective brand and product positioning to enhance return on investment.
Eric Mower and AssociatesPartner/General Manager - Sarasota Office
Jan. 2008 - Dec. 2010Sarasota, Florida Area• Served as a partner, maintaining comprehensive responsibility for the profit and loss (P&L) of the organization, organizational staff leadership and the development of executive-level staff.
• Successfully negotiated detailed client contracts and compensation agreements in a manner that obtained the best possible pricing for the organization. • Led in terms of client and brand strategic planning and new business development including working in collaboration with other Eric Mower and Associates business partners to uncover additional business opportunities.
Clarke Advertising & Public RelationsCEO/Principal
Jan. 2001 - Dec. 2008Sarasota, Florida Area• Served as a key strategy leader within the organization, having purchased the agency with a business partner.
- Implemented strategy that drove a 15% annual increase in gross income from 2001 – 2008.
- Led the Colorado Golf Association (CGA) through a proprietary brand positioning Market Assessment Process, creating brand identity and a name for the CGA’s golf course property.
- Helped the CGA become recognized as one of the top state golf associations by the United States Golf Association (USGA), being elected to the CGA’s Board of Governors because of the work completed in 2006.
• Led the following companies through the successful proprietary brand position Marketing Assessment Process (MAP), that resulted in:
- ClosetMaid achieving topline sales growth of 146% and status as #1 in the category. - Tervis Tumblers rebranding and marketing communication campaign so successful that client had to discontinue advertising until a new factory could be built to keep up with product demand. • Led detailed negotiations around the successful sale of the agency in 2008, while continuing to provide organizational leadership and direction in addition to stewardship to key client relationships.
Pierson Hawkins AdvertisingCEO & Principal
Oct. 1993 - Jan. 2001Greater Denver AreaWith business partner Brian Hawkins, successfully created a unique, strategically guided advertising agency, specializing a Marketing Assessment Process (M.A.P.) to uncover the “sweet spot” of our clients’ brand position with their target audience customers and consumers. Agency was recognized by peers and industry experts as a top regional creative and strategic advertising agency, one that was also fun to work with and for. • Served as overall business leader, successfully creating a unique, strategically-driven, award-winning advertising agency, recognized by peers and industry experts as a top regional creative and strategic advertising agency. • Led the development, facilitation, staff training and continual refinement of a proprietary brand planning process—the Marketing Assessment Process (M.A.P.), which was used as a primary tool in determining the most effective brand positioning for clients/products in the marketplace.
Intch is a Professional Networking App for the Future of WorkSee more people like Bill on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
189258 people
17
Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc
16
CIO/CTO @ Nysut
21
Education Consultant
20987 people
42
Senior Mining Engineer @ Riot blockchain
62
CEO /Co-founder @ The James Ruff Group/ HardMoney Loans
41
Financial consultant @ Standard capital corporation