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UnileverSenior Designer
Nov. 2024Mumbai, Maharashtra, India
SketchSenior Designer
Nov. 2024Mumbai, Maharashtra, India
MiriCanvasTemplate Designer
Nov. 2024India
Aishwarya GroupHead of Group Design (Brand Communication) Aishwarya Group & Global Beauty Secrets
Sep. 2023 - Aug. 2024Chandigarh, IndiaBrand Identity & Marketing -Responsible for branding, promotional, and packaging design and development. -Designed brand identity for Aishwarya Group and established clear design guidelines. -Developed identities for sub-brands and products to ensure uniformity across platforms. -Launched digital initiatives to drive engagement and improve visibility. -Redesigned website, sub-pages, and various sections to enhance UI/UX and align with overall identity. -Created and strategized a Customer Outreach Program for all stakeholders. -Developed strategies to improve performance and assist field teams and divisions, with a focus on leading brands. Collateral Design -Created online brochures, manuals, product information, social media posts, WhatsApp banners, emails, website banners, videos, corporate newsletters, and website content. -Designed leave-behind-leaflets (LBLs), visual aids, brochures, hardbound books, reminder cards, and print teasers. -Developed packaging for medicine, e-commerce/gift boxes, and custom designs. -Designed main homepage, innovation page, product page, house brands page, multiple QR code landing pages, patient and professional resource websites, e-learning platform, and an internal performance measurement portal. -Created AI art-based narratives and product designs. Management -Led a team of designers with efficient asset turnover for six divisions of Aishwarya Group and Global Beauty Secrets. -Managed design projects from concept to completion, coordinating with internal stakeholders to deliver successfully. -Implemented quality control measures to ensure all design deliverables meet industry standards. -Conducted regular reviews to maintain consistency and improve design quality. -Collaborated with marketing, product development, and sales teams to align design strategies with business objectives. -Promoted continuous learning and skill development within the team.
NyumiGraphic Associate
Jul. 2022 - Jul. 2023Mumbai, Maharashtra, IndiaBranding for new and existing handles and maintaining design hygiene across the platforms. Ideation and strategy to enhance identity & improve performance. Execution of digital collaterals : -Performance advertisements (Designed for all major festive offers, BAU offers, and new launches. Improved performance by 10% in a year) -Social Media (Post, stories, gifs - Transitioned from a cluttered grid to a more simplistic, to-the-point design approach. Designed brand identity for social media platform) -Website Banners (Designed banners for the website, and new product display images for the brand to deliver a clear message regarding brand values, usage, and results) -E-mails (Designed for blog-led, brand tips, wellness, and sale e-mails. Also designed for various customer journeys to enhance identity and experience.) -WhatsApp Banners (To engage and tap into a new consumer base and improve stakeholder engagement) -Marketplaces (Designed banners and product display images for various sites such as Amazon, Nykaa, Flipkart, Root Naturals, Symtten, Vanity Wagon, Recode, etc. Also worked on A+ content & enhanced brand content for Amazon and Nykaa) -Print collaterals (merchandise & packaging- Designed various PR cards and table standees for various events and exhibitions, packaging for a new range, travel pouch, stickers, corporate program kit, and so on) Website improvement and enhanced user experience (UI/UX) (Designed for website improvement and enhanced user experience which involved the execution of a New Brand Collab Page, Loyalty Program, Self Assessment Quiz, Expert consultation, Landing pages, Collection Page updates, Product Display Page updates, and corporate program. It increased the add-to-cart rate by 96 percent)
Vyas Giannetti CreativeCopywriting and Strategy Intern
Dec. 2021 - Feb. 2022Copywriting and ideation for various creatives and trained to enhance the brand experience through extensive research, competition analysis, ideation, and strategy.
Lead EmpathyAdvertising Intern
Oct. 2021 - Nov. 2021Involved in Social Media creatives, Blog and Website content, and Branding Strategy.
82point5Client Servicing Intern
May. 2021 - Jun. 2021Gurugram, Haryana, IndiaDay-to-day management of workflow between departments with additional tasks of ideation and research.
Tejasvi House of DesignHead Designer & Founder
Jul. 2020
Xavier Institute of Management(XIM Bhubaneswar)Graphic Designer
Jul. 2020 - Jul. 2022Bhubaneswar, Odisha, IndiaDuring my Master's program even during pandemic, I had the opportunity to work as a graphic designer, providing comprehensive design services to the university. This role involved multiple facets of design and strategic planning, each contributing to my professional growth and skill set. Branding for Small Businesses: I led a branding project for local small businesses, creating cohesive visual identities that aligned with their core values and target audiences. This included designing logo, business card, and marketing materials. Campaign Strategies for Existing Brands: In collaboration with established brands, I developed strategic campaigns aimed at enhancing their market presence and engagement. This involved extensive research, and creative brainstorming as part of academic learning. Episode Video Shoot and Editing: I coordinated and executed video shoots for episodic content, managing all aspects from pre-production to post-production. This included scriptwriting, directing, filming, and editing, ensuring high-quality output that effectively communicated the intended message. My attention to detail and ability to work under tight deadlines were crucial in delivering polished, professional videos. Photo Shoots: I organised and conducted photo shoots at home. This involved setting up lighting, directing models, and using advanced photography techniques to capture compelling images. Post-production editing further refined the photographs, ensuring they met the highest standards of quality. Leadership and Management: As the coordinator of the university’s Film & Theatre Club, I was responsible for organizing events, managing teams, and overseeing all club activities. Being part of the core team for various university events honed my leadership and management skills, enabling me to handle complex projects and work effectively with diverse groups of people.
National Aluminium Company Limited - NALCOFinance Intern
May. 2017 - Jun. 2017Bhubaneshwar Area, India
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