A seasoned visual designer with over five years of experience, she combines strategic clarity with aesthetic intelligence to craft design that resonates, performs, and lasts. A postgraduate from Xavier Institute of Management, Bhubaneswar (XIMB), she graduated with a grade of 8.03 and ranked third in her class, specializing in branding and communication design. Her academic journey laid a strong foundation for her intuitive understanding of brand behaviour, audience psychology, and visual coherence.
Her most notable professional experience has been her work with Unilever, where she collaborated on a wide range of homecare brands including Comfort, Surf Excel, Vim, and Domex. Across these global brands, she contributed to the creation of packaging mockups, social media assets, digital campaigns, print materials, and internal communication design—always working within the framework of international brand standards while adapting them to local sensibilities. These projects were executed in collaboration with cross-functional teams under the creative structure of Sketch and IPG Studios.
Her practice spans branding, digital storytelling, UI/UX, and campaign design, built on a foundation of systems thinking and emotional resonance. She’s known for shaping brand identities that are not just visually striking but deeply intentional—anchored in purpose, guided by narrative, and tailored for human experience.
A keen explorer of technology, she incorporates AI-enhanced tools into her workflow to speed up prototyping, push creative boundaries, and unlock new visual possibilities. Her work stands out for its balance—conceptual yet practical, polished yet grounded, artistic yet aligned with business goals.More...