Amplify ConsultingFounder / Principal
Jan. 2004 - Dec. 2014GlobalStrategic business management and marketing consultancy, with a focus on strategy and planning, transformation initiatives, international expansion and market-entry, operational design and execution, project feasibility/design and opportunity analysis, business case development, project management, change management, process engineering, org design, sourcing/procurement, stakeholder management, marketing strategies/plans. Project Examples: • Distell: Determined market expansion path for one of Africa’s largest alcoholic beverage producers / distributors (Nederburg Wines, Amarula Cream), including public/private partner and acquisition negotiations that led Ghana’s only remaining publicly held manufacturing facility to agree to open privatization talks with its parliament • Lexmark: Developed business strategy for viability of using APAC tech support centers to sell/upsell, contributing to 12% YOY revenue increase. • Sprint PCS: Doubled sales goals and preempted first-to-market competitor in crowded consumer wireless space through direction and implementation of successful, integrated regional brand introduction and launch • Biofuel Africa / Solar Harvest AS: As field-based consultant for Norwegian biofuel & agr co in Ghana with focus on community development, liaised with govn't agencies, NGOs, tribes and press to combat negative perceptions & deflect smear campaigns, garnered positive press & secured crucial support of Ghana Energy Commission, leading to endorsements, additional private investment & lucrative NGO contract • Downtown Dining Restaurant Group (high-end restaurants in Monterey / Carmel): Served as marketing director for three years, crafting strategy and managing execution of every stripe of marketing, PR, advertising, production, promotion, sponsorship, etc., resulting in >15% revenue increase/venue, 100%-165% promo revenue increase, 3x increase in press coverage, 30% reduction in spending