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Work Background
ServiceNowSenior Director of Design Studio
Jan. 2024Bainbridge Island, Washington, United StatesIn this role, I lead an incredible team of 30+ designers responsible for the aesthetics across the many experiences offered by the ServiceNow platform. By in large, this covers the visual design of our user interfaces, along with specifics such as iconography, theming, illustrations, motion, sound, how our brand is expressed, and many other details that make up our user experience. We also work hand in hand with our technical colleagues to document and publish these aesthetic decisions to our design system, as a way to empower both our internal designers, and customers that build their experiences on top of our platform, Some examples are brands such as Coca-Cola, Nike, 3M, Target, GE and many other large corporations that use our software. Last, but not least, our team also leads the development of internal and external facing product demos, which are ideated in close partnership with other business units and our leadership.
MicrosoftDistinguished Designer
Oct. 2022 - Dec. 2023Bainbridge Island, Washington, United StatesIn this role, I was part of the Microsoft Mesh leadership team, an immersive collaboration platform, which functioned both as a standalone product, and in close integrated with Microsoft Teams across 3D headsets and 2D displays. There, I worked on branding and UX related projects, including exploring the ways in which generative AI technology could be transformative when intersecting with traditional 2D UX, three-dimensional, and immersive experiences.
GoogleDirector of Google Design Outreach
Mar. 2022 - Oct. 2022Bainbridge Island, Washington, United StatesAs a part of the Google Material Design team, I led the Design Outreach team, which played an important role in shaping the understanding and recognition of design efforts within and outside the company. My team was responsible for the redesign, launch and content curation of https://design.google. We also created design experiments aimed at expanding and advancing new ideas as part of Google’s shared design language, as well as highlighting the exceptional design talent at Google through curated storytelling and the promotion of UX and industrial design efforts.
MicrosoftDistinguished Designer
Jul. 2021 - Mar. 2022Greater Seattle AreaAs the leader of a talented team of designers and producers at Microsoft, I directed the advancement of the company’s design language by partnering with product teams and collaborating with designers and studios around the world. Our focus was to enhance the company’s brand expression through product-led initiatives. Among these were projects such as a more modern and innovative illustration system, fostering deeper human connections through new emoji systems and reactions, and empowering customers to express themselves, and personalize their products through exciting new theming and personalization features. Additionally, I continued to direct user-experience films across Microsoft Office, Teams, Dynamics and other product families, and to craft public product stories in partnership with product and marketing teams.
MicrosoftPartner Director of Design at Office
Jan. 2019 - Jul. 2021RedmondAs part of the Microsoft Office design leadership team, I directed a large group of art directors, motion designers, 3D artists, writers, and producers within the Office Shared Design team. This team was responsible for a wide range of horizontal initiatives while also supporting vertical efforts across the broader design organization. In leading this work, we inadvertently expanded and refined Microsoft’s design language, Fluent Design. Our contributions included enhancements to UI components, motion and sound design, illustrations, icons, theming, color systems, and premium content such as fonts, wallpapers, and other imagery. Additionally, our team played a key role in unifying core aspects of the Office suite’s user experience across platforms, including Office.com, Office on Windows, macOS, and iOS. Several team members focused on shaping the design language and collaboration experiences across Microsoft products, including features like commenting and notifications across Office, the new collaboration tool Microsoft Loop, and adaptations of Office for emerging device form factors such as dual-screen devices like Microsoft Surface Duo. Beyond product design, we also crafted design narratives and curated Microsoft Design’s presence on social media, offering insights into our creative process and engaging the broader design community. This content, developed both in-house and in collaboration with design studios and artists worldwide, played a role in evolving Microsoft’s design identity into a more modern and expressive state.
MicrosoftPrincipal Creative Director for Extended Reality and Storytelling at Office
Dec. 2017 - Dec. 2018RedmondIn this role, I led the research of XR experiences in Microsoft’s Office Design Team. My responsibilities included investigations of Office experiences within computer altered reality experiences such as Augmented Reality (AR), Mixed Reality (MR), and Virtual Reality (VR). In addition, I also co-led a massive rebrand effort of Office apps, which resulted in a multi-year effort to revamp of all brand icons across the company, and kickstarted a new video storytelling effort of office products, which ultimately led to how all of Microsoft tells products stories nowadays. That aspect of my role continued throughout subsequent roles, and amounted to personally directing over 30 videos in addition to my day to day responsibilities.
MicrosoftPrincipal Creative Director for Windows Mixed Reality & HoloLens
May. 2013 - Dec. 2017RedmondIn my first role at Microsoft, I led all the aesthetic aspects of Windows Holographic from incubation to the final visual guidelines, which our team used to ship the developer (first) edition of HoloLens. I was also closely involved with the early broad design direction and development of Microsoft’s Virtual Reality experience on Windows 10, from early incubation to final delivery. Both of these efforts involved spearheading a series of unique experiential and aesthetic prototyping efforts, as well as providing creative direction for user interface designs, motion behavior and sound design of the holographic operating system. Ultimately, much of this work ended up greatly defining both the functionality of the OS, as well as the branding cues utilized in communication and storytelling. In addition to my UX design responsibilities, I was also in charge of the creative and production oversight of some of our on-stage appearances during Microsoft keynotes like the Build conference and at external events such as at TED. My responsibilities around external communications included providing direction and production oversight for launch films of our Mixed Reality devices and other storytelling initiatives.
InstrumentCreative Director - Content
May. 2012 - Oct. 2012Portland, Oregon AreaAs a Creative Director, Designer and Illustrator at Instrument, I played an active role in a variety of projects. Additionally, I helped establish a new department that is capable of producing both live-action and animation projects in-house. Some of the clients I worked with include Nike, Google, and Flipboard.
SuperfadCreative Director
Jun. 2010 - May. 2012Portland, Oregon AreaAs a Creative Director at Superfad, I have collaborated with both Seattle and Los Angeles staff of producers, designers and animators to create unique projects for brands such as Google, Nintendo, Coca-Cola, Nike, Cartoon Network and Washington Lottery, as well as independent short stories and title sequences.
Bent Image LabCreative Director / Partner
Jan. 2009 - May. 2010Portland, Oregon AreaAt Bent I designed and directed projects using various animation techniques, which ranged from stop-motion to CG. Some of the clients include T-Mobile, Warner Channel and Modest Mouse.
AppleCreative Director Consultant
Aug. 2008 - Oct. 2008Cupertino, CaliforniaI worked as a Creative Director consultant to work on a campaign at Apple’s headquarters with their internal creative team. (Cannot disclose details due to NDA).
Nervo.tvCreative Director / Founder
Jan. 2007 - Dec. 2008Portland, Oregon AreaAs a founder and Creative Director, I managed a small team of artists and producers to create animated content for brands such as Zune, Adobe, Nike, Dentyne Ice and Sony. I also handled communication with our clients and pursued new business.
Modernista!Creative Director
Nov. 2004 - Dec. 2005Greater Boston AreaI was in charge of the interactive department at Modernista! while also overseeing some broadcast and print projects. I worked with clients such as Hummer, Napster & Budweiser.
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