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Work Background
CodewordSenior Strategist
Jun. 2024 - Feb. 2025Developed creative PR and media strategies, uncovering and refining brand narratives and POVs that elevated client visibility and market positioning. Worked with I&A on a high-level audit of a key consumer tech client’s influencer program, identifying inefficiencies and co-developing a refreshed strategy for enhanced engagement and maximized ROI. Introduced persona research and development into PR and communications strategy, improving targeting and ensuring more resonant messaging across campaigns and further alignment with clients. Developed a creative campaign for a notable AI speech-to-text company, unveiling new positioning to refined audience personas and differentiating them in a competitive market. Monitored broader market trends and their potential impact on clients, developing strategic guidance for navigating sensitive industry challenges. Led the creation of a proactive messaging framework to address consumer anxieties around emerging technology, ensuring transparency and trust ahead of a high-visibility period.
Parasol MarketingConsultant, Partnerships
Mar. 2024Collaborate with the team to develop holistic marketing strategies for luxury hospitality clients, integrating brand partnerships, activations, and media relations to enhance brand visibility. Work closely with leadership to craft strategic partnership opportunities for clients, aligning external collaborations with internal initiatives to create seamless, high-impact campaigns. Contribute to the development of compelling brand narratives and executive-level presentations, ensuring concepts resonate with key stakeholders and support broader business goals. Help strengthen client relationships by identifying opportunities beyond traditional marketing efforts, incorporating insights from hotel operations and sales to drive meaningful results.
Giant PropellerAssociate Director, Brand Marketing & Strategy
Aug. 2023 - Feb. 2024
Giant PropellerSenior Brand Strategy & Marketing Manager
Jul. 2022 - Jul. 2023Tasked with developing foundational brand strategy for all clients, spearheading the development of all marketing campaigns and ensuring all channels are operating with a shared understanding of the vision and direction for each brand. Collaborate with internal teams to analyze quantitative and qualitative data to uncover opportunities, generate insights, and craft and present creative strategies that support the development of brand foundations, campaigns and an overall integrated marketing plan. Collaborating with sales team and internal stakeholders to support prospecting strategy, attracting qualified and diverse leads. Work closely with the Head of Brand to ensure efficiency across the Brand department including Strategy, Marketing and Creative.
Giant PropellerManager, Brand Strategy
Jul. 2021 - Aug. 2022
Bluestar AllianceSenior Brand Manager
Feb. 2020 - Jul. 2021Greater New York City AreaMy responsibilities included managing the Hurley licensing program across 15 different licensee partners and international distributors. Providing trend insight, design input and product approval to ensure that brand right and compelling product came to market. Additionally, I lead sample review and management, assist with production of marketing collateral, and liaise with our E-commerce partners. Responsible for the production and execution of brand strategy, including new category launches. I leveraged long lasting relationships to increase strength of positioning in new categories, capitalizing on the brand's ambassador and athlete roster for marketing initiatives, product lines and story telling. I worked cross functionally with Director of Marketing on marketing initiatives, pitching & securing limited edition product collaborations. I spearheaded the development therein to ensure execution in an impactful, brand-right way. Together we put together strategic and impactful marketing directives to capitalize on new programs. I navigated complex relationships and balanced the opinions and personalities between internal and external stakeholders to ensure that integrity of the brand is protected. I managed the Brand Coordinator, strengthening an understanding of time management, professional communications, and Brand Management.
CAA-GBG Global Brand Management GroupGlobal Brand Manager
Dec. 2018 - Feb. 2020New York, New YorkIn this client facing role on the Corporate Brands Team, I was responsible for producing & executing brand extension strategy and driving revenue growth through long term partnerships, new licensee relationships and strategic collaborations I assisted in budget management, working closely with the finance department to provide color and context on projections, royalty reports and overall client budget goals. I had the privilege of working closely with the sales team and proved instrumental in the negotiation of deal terms on renewals & new agreements that reflected the clients best interests and drove meaningful growth for the company. I managed product development on three key accounts from concept creation through to production, spanning across apparel, health & beauty aides, jewelry, tech accessories and more. I provided guidance on the best use of brand marks and assets, compiled trend forecasting documents and gave key feedback on the quality and execution of samples and packaging. Key initiatives throughout my tenure in this role included impactful collaborations, exciting product launches, and successful onboarding of a new client.
CAA-GBG Global Brand Management GroupBrand Management and Licensing Coordinator
Sep. 2017 - Dec. 2018In this role I was responsible for managing product development on 3 key accounts within CAA-GBG's Corporate Brands Team. I onboarded all new licensees and familiarized them with software, brand attributes and guidelines, and all best practices. I provided trend research and forecasting for all accounts and was responsible for presenting those findings to the board of each client at quarterly or year-end meetings. I put together sales one-sheets and recap decks of recent collaborations, key initiatives or placement highlights. Additionally, I executed all product development and oversaw experiential marketing execution for impactful collaborations across brands. I created meaningful monthly update documents, agendas and recaps to ensure accurate project tracking and movement on all outstanding items of business.
Geneseo School of BusinessSocial Media Marketing Intern
Sep. 2016 - Jan. 2017South Hall, GeneseoI was responsible for updating and managing the School of Business's website and Social Media accounts including, Facebook & Linkedin. I also created visually impactful flyers for events to generate interest and promoted Business School events through social media channels.
Sigma Delta Tau, Gamma Chi ChapterVice President of Philanthropy
Jan. 2016 - Jan. 2017Geneseo, NYAs the first ever VP Philanthropy of the Gamma Chi Chapter, Sigma Delta Tau - I exceeded yearly fundraising goals for all philanthropies supported. I organized, promoted and executed successful events ranging from simple bake sales to auctions, dodgeball tournaments and more. Philanthropies supported included Relay for Life, who honored SDT an award as a result of our outstanding efforts, The Jacquie Hirsch for A.L.L Foundation, Prevent Child Abuse America and JWI.
Small Business Development Center at SUNY GenseoSocial Media and Marketing Intern
Jan. 2015 - Jan. 20171 College Circle, Geneseo, NY 14454 Doty Hall room 119As the Social Media and Marketing Intern for the SBDC at SUNY Geneseo I was responsible for first creating and then managing our Facebook profile to make small business owners aware of workshops, resources and events. I also managed Mailchimp communications as well as crafting newsletters, flyers and print ads for the SBDC as well as local businesses that we were servicing.
Pedigree Ski ShopSales Associate
Oct. 2012 - Sep. 2017Bedford HillsOn the floor retail requires a high level of emotional intelligence and a commitment to a positive disposition and engaged customer service. Throughout my time at Pedigree, I customers with purchasing decisions, finding them items within their budget that were both functional and flattering. This role required a level of merchandising, highlighting new arrivals and core styles in a visually appeasing and impactful way. I provided buying input to my manager on colorways and style selection. Additionally, I retrieved alternate sizes, worked cross functionally with other store locations to secure inventory for customers, labeled mark-downs and rang people out. I traditionally preformed very well on incentive programs and had a higher than typical average ring value.
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