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Work Background
Westend Shopping CenterHead of Marketing
Jun. 2023 - Jan. 2024Budapest, Budapest, Hungary
QX WORLD LTDMarketing Manager
Jun. 2022 - Jun. 2023Hungary
Indicia WorldwideMarketing Activation Manager
Jan. 2022 - Jun. 2022Budapest, HungaryWorking closely with the studio, and the print team to bring POS campaigns alive for the Hungarian Unilever Team.
Mediator - The Full Service AgencySenior Account Manager
Jul. 2021 - Jan. 2022Budapest, Hungary
TagSenior Account Manager / Brand Lead for Axe,TRESemme, DiG
Jun. 2019 - May. 2021London, United KingdomScope of work: All media including language services and creative solutions ( Unilever was a broadcast heavy account with a significant increase in digital)
Project management from briefing to delivery, leading the client facing communication and organising the work between various stakeholders involved (internally: creative, language, digital, print, CGI, BA, producers plus cient's side: local and global teams, media agency or publishers and creative agencies) Responsible for AXE EU, DiG, TRESEMME and later on for Lipton, Knorr and Ben&Jerry's
Managing a small team of 2-3
TagOn Site Project Manager for Maybelline UK & Ireland and NYX Professional Make-Up UK
Jul. 2018 - Jun. 2019London, United KingdomAccount: L’Oreal UK & Ireland Scope of work: 3D Retail POS Responsible for end to end campaign management process from structural and creative brief through to delivery. Client and supplier relationship management, budgeting Seek out industry development, and product innovations, or improvements in processes
Hogarth WorldwideAccount Manager
Jan. 2017 - Jul. 2018London, United KingdomAccount: Philip Morris International Markets I worked on: UK/Ireland, CZ-SK-HU cluster, Poland and Baltics cluster, Middle East, Austria, Greece, SEE cluster. Project types: Digital and Print, Creative, Broadcast, CGI, Translations, Transcreations, more complex projects where there are more stakeholders involved. Responsible for: the whole process from briefing to delivery, client facing communication. Brand guardian, has to harmonize local market and Brand Building Group marketing plans, brand guidelines. Briefing in and working together with the production HUBs to ensure quality work, deadlines, and budget plans. On production side I worked with Bucharest, Mexico, Brasil and with our local studio in London.
NetPincérSocial Media and Content Manager
May. 2015 - Oct. 2016HungaryPulled off and brainstormed PR campaign materials and relevant events. Lately we were running a very interesting campaign with T-mobile. (See more at Campaigns) Rebuilt the NP profile to be able to almost double engagement on NetPincér facebook profile. (Became a foodpanda SM best practice this year.) Did work out segmentation studies to be able detect key target groups to concentrate on with social media and online campaigns with tailored content. Managed and created content in html for the CRM database, with segmentation and tailored content, based on statistics and AB testing. Produced landing pages for different type of sales and top of mind promotions in html. Handled partner contributions, cross promotions (also became best practice, more country did adapt mechanism) Coordinated advertising on different platforms (mobile, PC, google, facebook etc.) also created the published materials (creatives+content) with my team.
Edited and moderated blog posts in html to create relevant SEO optimized materials. Managed offline marketing campaigns, promotions and partnerships (hostess promotions, festivals). Carried off production of branded materials, installations. Found out creative ideas and executed them (new mechanism for online sweepstakes, built in the page e.g.). Coordinated the operations of different departments & teams on international level to ensure that they all pull in the same direction. (e.g.: SM, SEM, SEO, Mobile SEO
NestléPurina - Marketing Assistant
Jan. 2013 - Apr. 2015HungaryOrganized and managed hostess promotions. Created and managed facebook content for the Mindenem a macskám (My cat is everything to me, FRISKIES) facebook site. Managed to reach twice in 2014 the 1st place( between the hungarian brand related FB pages) in engagement category based on socialbakers results. Best Social Media campaign @Nestlé 2014- won a Gömböc statue (Huninovation Award- Digital) Coordinated and adapted TV campaigns, prints, creatives, PR activities. Prepared and presented trainings about specialized products. Translated veterinary, marketing and business related materials. Managed loyalty programs for super premium brands. Worked together with creative, PR and other kind of agencies. Adapted super creative gerilla promotions. (Of course tailored to Hungarian budget…) Visited distribution channels and checked POS materials and product quality. (Store Check) Ensured marketing materials (POS), creative solutions for better shelf appearance. Liaise with sales team for better business results through detecting new solutions for growing. + Organized team building activities. I was the backup of the Quality Manager of Purina (monitoring quality of product and packaging) Pet Shelter Project with the HEROSZ Budapest - (The campaign HEROSZ HAPPY HOURS won a creative award)
L'OréalReceptionist and Logistics Assistant
Aug. 2011 - Jan. 2013HungaryManaged social audits. Ordered and sorted out stationary. Handled incoming, outgoing posts and phones. Created purchase orders, helped in credit management, and controlling processes. Booked taxi / flight ticket and accommodation for managers. Kept contact with partners. Managed archiving. Full responsibility for the appropriate operation of the reception (backups, holidays etc.) Managed currier company, plan and supervise delivery.
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