Bark.comInsight & Analytics Manager
May. 2021 - Aug. 2022London, England, United KingdomAnalytics Engineer at Bark, the UK’s largest & fastest growing services marketplace, helping people find the right professional for their project in over 1,000 unique categories.
Bark operates in the UK, US, India, Ireland, Canada, South Africa, Australia and Singapore and is already profitable on its mission to build the Amazon of services. Key achievements and responsibilities:
- Build and maintain data pipelines & business-critical ETL processes
- Reduced line count in primary data pipeline by 37% through refactoring legacy code
- Conduct A/B experiments and hypothesis tests in support of product development efforts
- Designed and executed A/B test of gradient boosting classifier to predict outbound sales conversion vs. legacy manual selection process which resulted in an 86% increase in seller LTV
- Own performance reporting and cross-functional data provision in support of strategic decision-making
- Span insight and data science teams to promote interoperation and integration of data science assets
- Work closely with marketing team to improve CRM processes, deepen customer understanding and optimise content strategy