Bruce Macdonald

Chief creative officer @Bruce andrews design

United States🔥 Startup FounderProduct Designer🐦 DesignCMOAdvisorProduct Consultant✨ Business Owner💸 MarketingBusiness Owner💼 C-level ExecutiveArt DirectorBrand Marketing Manager

As Bruce Macdonald, the Chief Creative Officer at Bruce Andrews Design, I have successfully established a luxury furniture brand known for its impeccable craftsmanship and timeless designs. I have led the creation of numerous unique and high-quality furniture pieces, earning recognition in the high-end interior design industry. My commitment to sustainability and ethical manufacturing practices has also set new standards in the industry. I have built strong relationships with artisans and suppliers around the world, ensuring the finest materials are used in our products. My work has been featured in several prestigious design publications, further solidifying our brand's reputation for excellence.

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Network Power<100 people

Roles

🔥100%

Startup Founder

💸100%

Marketing

✔️100%

Geos

🇨🇭100%

Switzerland

Work Background

Bruce Andrews DesignCCO Bruce Andrews

Jan. 2016Evans - defining a brand -producing a brand bible , vision, mission, essence. -who is our competition. -defining a niche in luxury sector. -planning unique designs, to compete or be outstanding. - brand our photography to the bible -brand out and build a website depicting luxury - social media and journals to start out brand recognition. -bringing to market a first collection in highpoint 2016 october - creating an interuptive launch with a panel discussion held by the top SE Designers and magazine editors -bringing to market custom American made fine pieces of furniture all sustainable frames and water feather down inners. -keeping small and lean , with little capital input or investors was a challenge. -source curate and successfully create a teams of fine finishers, framers and upholsterers takes years , which we have achieved. - emotional intelligence ,reinforcing the worth of each segment of skilled players, contributes on how my designs impacts clients. Adds value to our brand - new sourcing is a continua;l creative development and i see it elevating our brand and seperates us as we flourish away from the competition. -aware of budget constraints gives purpose to thinking out the best designs in fewer pieces. -setting structure gives clients comfortable and easy delivery made me find better logistic teams and made me know fully how to be unique and our story of 'why' buy a BA piece. SO structure, clarity,meaning,impact and our story built us to be a company gain a place in the luxury sector. -marketing, advertising and relationships slowly build our presence . - we are in 8 stores , 40 designers projects, five architectural firms projects , done two well known hotels, been able to design a collection for Henredon, and are in 5 showrooms in the USA today. Our second year in business we grew our sales to $350 000.

Bruce Andrews DesignCCO

Jan. 2015 - Dec. 2016

Bruce AndrewsCCO

Feb. 2016AugustaOur discerning patrons seek nothing but the finest in home furnishings, and the best in fine fabrics and trims. Made by skilled master artisans, out of carefully chosen aged solid woods, meticulously planed and gently carved to stand the test of time. Each piece is a masterpiece. Our brand-conscious patrons know the difference when elements of greatness are handcrafted into an unequaled frame. Our personalized hand-crafted embellishments, are reflected in the character of those who create this rare limited edition Bruce Andrews Design masterpiece. Truly designed to embrace the discerning patron’s personal taste.

Privateer HoldingsCreative Director

Sep. 2014 - Dec. 2016Seattle.Joined Privateer Holdings to build a world class creative team that would facilitate branding our B to B & B to C companies, namely -Tilray, Leafly, Marley natural. Our goal : to be the most professional cannabis creative landscape out there, to change perceptions around the historically stigmatized subject fueling political, social injustices and bias. Recruited candidates from the likes of Starbucks, to join a risky venture and build magnificent differentiated globally recognized creative. Responsible for show stopping and eye catching channels of marketing with guidance and leading a team of talented internal creatives . Working with the brand Directors and events planners on data and creative driven decisions to inspire visual impressions in publications, social channels, web indebted all brands. to inspire people to make informed decisions on cannabis at Leafly, to inspire doctors in Canada to prescribe cannabis that cultivates confidence with Tilray .

Privateer HoldingsCreative Director

Jan. 2014 - Dec. 2015

Privateer HoldingsCreative Director

Jan. 2014 - Dec. 2015

Markor \Ethan Allen, ChinaVice President Creative & Brand strategy

Jan. 2013 - Mar. 2014Beijing City, ChinaI was responsible for the Strategy, Budgets, Creative, Events, PR, and Branding of Markor Home and the companies that are affiliated to the mother company. Namely- 'Re:Home', 'YVVY', 'Zest', and our creative strong affiliation of Ethan Allen in our luxury Markor stores. As Advertising President I was responsible for the vision, creative look with our team, structure with my branding managers, Digital and viral briefing. Responsible for all above the line and below the line advertising, with our advertising agencies and PR agencies. Stimulated new design, trends, plus photography for our retail stores and overseas vendors. Oversee my teams implementation of the quarterly marketing schedule, refreshing all the while, the mother brand through research and demographic and psychographics. Plus the correct real estate analysis for new store placements in malls and cities. New Updates outcome, design and the implementation of our other brands, their individual graphic external logo branded images, in store experiences and advertising presence for their specific futures going forward.

Art Van FurnitureCreative Director

Oct. 2004 - Jan. 2013Worked with a stimulating Executive team daily, including the founder \CEO owner, along with COO, the merchants \buyers, and other internal clients, such as visual Display. Creating campaigns and seasonal launches involving all collateral for in store handouts, newspaper, events, E-blasts, Digital interruptive platforms, social media, blogs,Website development, Catalogs and commercials. Creative Ignited eye catching 'Billboard truck graphics' , a moving target of visual display to capture the brands imagination in our guests heart and home. Trends reports and creative ideas bouncing off one another, builds a world class creative team, which I selected.

Meridian AdvertisingCREATIVE DIRECTOR

Apr. 2000 - Sep. 2004A retail advertising agency involved in TV , POP , Catalogs , Layout design of newspaper ROP . In my capacity I worked on , Joe boxer with the Joe Boxer San Francisco based team , Martha Stewart everyday and the Omni media team NYC, along with other fashion brands such as Cathy Ireland, Tahlia and Route 66 for KMART corp .

Target Groupcreative director

Jan. 1999 - Dec. 2002

Target Groupcreative director

Jan. 1999 - Dec. 2002

TargetCreative Project Leader

Jan. 2000 - Dec. 2001launched , inspired and created visual identities for celebrity brands such as Massimo and Nikki Taylor for Liz Claiborne -Target