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Work Background
Brown Hound Writing B.V.Director/Lead Instructional Designer/Writer
Sep. 2021Amsterdam, North Holland, Netherlands
Stiefel, a GSK company/RandstadFreelance Content Developer
Nov. 2013 - Jan. 2015RTP, NCCreated content for social media accounts and company website to increase customer engagement. Researched social media trends and developed content curriculum
LenovoTeam Lead, Sales and Product Training
Apr. 2013 - Apr. 2014Morrisville, NCLead diverse team of course developers to produce sales and product training, as well as sales enablement courses, for worldwide internal and external audiences. Responsibilities include meeting with stakeholders, developing relationships with vendors, and maintaining day-to-day operations.
Local Government Federal Credit UnionFreelance Writer
Jan. 2013 - Jan. 2013Raleigh-Durham, North Carolina AreaDeveloped video scripts, Web articles, and e-newsletters to enhance user experience
LenovoSenior Course Developer
Sep. 2010 - Oct. 2021Morrisville, NC• Write and develop product education e-learning courses and sales materials for internal and external global audiences • Develop and maintain department style guide, process documentation, and onboarding materials
Blue Cross Blue Shield of North CarolinaSenior Copywriter
Jul. 2009 - May. 2010• Developed copy promoting BCBSNC’s health plans, products, and services within a unified brand message and style • Deliverables included sales, educational, and promotional materials, as well as various customer experience touch points across print and digital media
Popular MechanicsFreelance Writer
Jan. 2009 - Jan. 2013Created advertorial articles spotlighting Popular Mechanics’ charitable work in rebuilding houses and communities throughout the country. Responsibilities included crafting story concepts, interviewing subjects on location, and incorporating sponsor copy.
MicroMass CommunicationsSenior Content Strategist
Nov. 2002 - Jul. 2009• Collaborated with a team of behavioral, creative, and strategic professionals to weave key behavioral insights and medical research into patient education and support programs for leading pharmaceutical companies • Deliverables included patient education materials on web, print, direct mail, and e-mail, as well as prescribing information documents and research aids
Genova Diagnostics (formerly Great Smokies Diagnostic Lab)Medical Writer/Web Site Project Coordinator
Jan. 1996 - Jan. 2002During my time as a Web Site Project Coordinator, I led a team of five colleagues in developing and managing all Web site tactics and strategies, keeping an eye on the company’s short and long-term goals. Accomplishments: - Doubled site usage over a two-year span by implementing site enhancements, search engine optimization and promotional tacts. - Created the company’s first HTML e-mail newsletter to replace text version. Subscription rate increase by 3000 within the first year. - Implemented Web site usage database to target specific professional audiences. The fun challenge for me in this position was that I had no experience with HTML and Web site management. I developed strong proficiency in HTML and overall web design by taking a class and through crazed curiosity.
Genova DiagnosticsMedical writer
Jan. 1996 - Jan. 2002
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