EmilyAnn Clemons - Sr. Product Marketing Manager, Handshake

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Work Background

HandshakeSenior Product Marketing Manager

Sep. 2024

OktaProduct Marketing Manager

Sep. 2023 - Sep. 2024New York, United StatesBuild and own GTM plans for two of Okta's top differentiator products: Okta Workflows and Forms on our Extensibility platform. - Lead two Tier 1 product launches, creating new messaging and positioning, sales enablement collateral, presenting in enablement sessions, writing copy for campaign assets to drive customer acquisition, and strategize and build adoption and upsell motions. - Lead web page updates for product pages and quarterly Release Overview, also writing video script and blog - Cross-functional partner to product, CS, campaigns, and others to drive product adoption through targeted sales plays, upsell motions, enablement and campaigns for new and existing audiences for both Clouds - Hired and managed summer PMM intern

SalesforceProduct Marketing, Associate Manager

Jan. 2022 - Mar. 2023New York, United StatesSuccessfully matured $80M pipeline as marketing lead for pipe maturation program to support ACV growth for Automation, shaping long-term product strategy and driving new product growth. Executed two successful new product launches: Composer for Salesforce and Salesforce Automation, developing messaging and positioning for IT, Executives and Line of Business audiences. Led pipeline maturity programs, activating GTM motions Led release marketing for new features, including creating feature messaging and positioning, blogs and sales assets, resulting in awareness and adoption of new features. Created product demo video which garnered 1.9K YouTube views. Wrote storyboard, script and coordinated graphics for video designed for IT and business audiences. Led multiple teams, including internal and external agency resources. Executed distribution and promotion plan. Developed and maintained a suite of 30+ marquee assets for Line of Business and IT audiences such as internal enablement, event presentations and scripts, first call decks, sales plays, customer stories, blogs, videos, webinars, demo scripts and kits, and more. Developed market messaging and positioning for software products and enterprise solutions. Created external campaigns, web copy and digital assets to communicate unique value proposition As product spokesperson, presented 6x on stage, driving top-attended event sessions to key audiences of 80+ at industry-leading events such as Dreamforce, TrailblazerDX x2, CONNECT, and demonstrating strong communication and public speaking skills. Recruited external customers for panels. Wrote 8+ customer marketing stories to capture and amplify customer successes, showcasing the value of Composer and Automation to drive customer acquisition and retention. Collaborated with sales teams to define KPIs for pipeline and annual contract value (ACV), ensuring alignment across the organization and driving sales enablement efforts for Composer for Salesforce.

WeWorkSenior Lead, Product Marketing, Sales Enablement

Dec. 2020 - Jan. 2022New York City Metropolitan AreaOn the Product Marketing, Property Strategy team, we craft the message for our products and services, as well as enable our sales team with that message. We think of space as a service and are enabling our sales teams with customer-facing messaging of our products and services and the value they provide to B2B companies. WeWork Culture Ambassador Award Winner “Be Entrepreneurial”, June 2021 Strategize and write engaging customer-focused positioning and messaging to support all digital marketing channels, including website, campaigns, email, social, and sales presentations supporting global sales team in conversations with prospects and customers Create 100+ pieces of sales collateral across diverse business segments, product lines, and markets with focus on consistent product messaging and value propositions to align with different vertical and business objectives Manager of Highspot, leading Sales Enablement platform, for 1K+ users globally, contributing $372M+ influenced revenue and 500+ influenced opportunities Create enablement strategy in partnership with Sales, Product and Marketing enabling sales reps with product selling points, repeatable sales plays, and customer engagement data for more personalized customer conversations Content mapping of customer-facing content to sales cycle to create Sales Plays for core products, implementing a “what to know, say, show and do” template for sales to more efficiently find and pitch accurate product information to customers

WeWorkSenior Associate, Global Sales Enablement

Jul. 2019 - Dec. 2020New York City Metropolitan AreaLaunched Highspot, leading Sales Enablement platform, to global salesforce of 1K+, owned all aspects of testing, piloting, implementation, training, documentation, and backend set up Traveled on month-long global roadshow to headquarters in U.S., EMEA, LATAM, and APAC training 1K+ sales reps how to find, create, deliver and measure efficient, engaging sales pitches with Highspot Trained 200+ marketing managers and leaders how to leverage Highspot analytics to see top performing content, top performing sales reps, and influenced revenue and opportunities with reports Created benchmarks and reporting structure within Highspot to measure user adoption, content usage, engagement, and influenced revenue and opportunities Designed UX for Highspot, from the Homepage to regional 'Spots' and created content architecture with tagging and nomenclature to maximize sales efficiency and productivity, based on sales roundtables and survey data Established global nomenclature and meta-data list structure for content tagging, filtering, and content mapping, enabling tech integrations with Slack, Salesforce, SalesLoft, Gmail, LinkedIn

WeWorkMarketing Associate, Broker Marketing/Field Marketing

Jul. 2018 - Jul. 2019New York City Metropolitan AreaDASH Award (Dedication, Attitude, Spirit & Hustle), recognized as Inspirational and Tenacious teammate within marketing organization, Dec 2018 Coordinated 100+ email invitations in Pardot and Salesforce; created RSVP pages in Splash and invoiced swag to host broker events across U.S. Ensured email communications were set up through Pardot to nurture quality broker leads following local open-house and marketing events Responsible for gathering and organizing data from internal reporting systems (Looker, Salesforce) to enable property marketing initiatives such as broker email blasts, printed materials and digital building brochures Implemented first Global Marketing Newsletter, aggregating updates and insights from all marketing leads to create on-brand, informative newsletter to inform stakeholders in sales, ops, regional marketing, and others about global initiatives and rollouts

Bankrate.comSocial Media Intern

Jun. 2017 - Nov. 2017New York, New YorkBuilt brand image and personality of "The Cashlorette," a financial blogger owned by Bankrate, an online personal finance marketplace. Created published content, brand image and personality. Strategized on social media content collaborating with the video team to create eye-catching and engaging social videos, as well as paid media promotions on Facebook and Instagram, growing ~500 to ~1K+ followers in 2 months. Scheduled social posts through SocialStudio platform for sponsored Facebook and Instagram using A/B testing.

Therapy: An Auburn BoutiqueSocial Media Marketing Intern

Jan. 2017 - May. 2018Auburn, Alabama AreaDuring my last two years at Auburn I interned for a local boutique where learned how to create social media content that connected our brand to local buyers. My favorite part about this experience was the creative freedom I was given. I created daily Instagram Stories and grew our followers while increasing engagement. I stylized photos to showoff the boutique clothing and accessories with styled outfits, clever copy and graphics. The photos and posts told an authentic story, not only through the clothing choices, but by the combination of imagery, copy and storytelling that represented the Therapy Boutique brand. • Created first edition demand-gen email campaign reaching an audience of 2,510+ with 44.9% open rate and 4.9% CTR driving store traffic and increased awareness of new arrivals, giveaways and in-store promotions • Created social media content for Instagram and Snapchat Stories reaching an audience of 2,000+ in the 18-25 demographic • Styled photo shoots to capture specific brand aesthetic, promote specific products, and design layouts for social graphics and email campaigns • Monitored online presence of company's brand to engage with users, strengthen customer relationships and increase retail traffic

Odyssey.Editorial Intern

May. 2016 - Aug. 2016Greater New York City AreaThe purpose of this internship was to take our knowledge and experience with Odyssey and create new Odyssey communities at campuses nationwide. We were given a pipeline of Universities in various geographical locations and it was our responsibility do business development. • Recruited, onboarded, and managed 100 Content Creators, 6 Editor-in-Chiefs to grow and build Odyssey communities at new Universities • Edited and published ~195 pieces of content, bringing in roughly 1 million page views from May – Aug. 2016 • Grew company Snapchat following by 200+ followers • Created editorial schedules, recruited editors-in-chiefs and monitored article readership levels

Odyssey.Editor-in-Chief, Auburn Universtiy

Aug. 2015 - Feb. 2017Auburn, Alabama• Led a team of 40+ student writers, fostering a collaborative and motivated editorial environment. • Edited and published over 30 articles weekly on diverse topics, ensuring high-quality content. • Developed a leadership structure with key roles, enhancing team engagement and productivity.