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Work Background
Biayna Founder
Jan. 2021As a brand designer with extensive experience in brand identity development and visual storytelling, I combined my professional expertise with my passion for the fashion industry. Over the last two years, I've been designing handbags, managing everything from initial sketches to production, while also building global connections with eco-conscious fashion leaders and suppliers. Simultaneously, I applied my design skills to build Biayna's brand identity. It has been a rewarding journey to create a cohesive visual language for my own brand, establishing strategies and values that resonate with my core beliefs. I have thoroughly enjoyed every aspect of crafting the brand book, including colors, typography, photography, logo design, and all the visual assets for marketing.
BiaynaFounder
Jan. 2021As a brand designer with extensive experience in brand identity development and visual storytelling, I combined my professional expertise with my passion for the fashion industry. Over the last two years, I've been designing handbags, managing everything from initial sketches to production, while also building global connections with eco-conscious fashion leaders and suppliers. Simultaneously, I applied my design skills to build Biayna's brand identity. It has been a rewarding journey to create a cohesive visual language for my own brand, establishing strategies and values that resonate with my core beliefs. I have thoroughly enjoyed every aspect of crafting the brand book, including colors, typography, photography, logo design, and all the visual assets for marketing.
TonalGraphic Designer
Apr. 2019 - Apr. 2020San Francisco Bay AreaTranslating Tonal's goals of healthy and vibrant life into a dynamic and elegant brand. It was a great experience to build and elevate the new brand, strategize the visual collateral in both print and digital. I shaped Tonal's retail branding, posters, signage, ads, and designed campaigns.
HealthTapVisual Designer
Jul. 2018 - Apr. 2019San Francisco Bay AreaHealthtap makes the health care more accessible and affordable for everyone. With the lead designer we designed the new and refreshing brand to be lively, clean and evoke trust. We developed new messaging, typography, photography and colors. I designed a new website and was responsible for the marketing collateral.
YelpGraphic Designer
Jan. 2017 - Jun. 2018It was awesome to be a part of Yelp's marketing team as it was rapidly growing. We designed a new brand guidelines for B-to-B marketing and elevated the brand presence via digital marketing, print pieces, event design and packaging.
Balasanyan Design BureauJunior Graphic Designer
Jan. 2009 - Dec. 2012Web Design, Print Design, Advertising
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