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Work Background
Braun VenturesBusiness Owner
Feb. 2025I partner with businesses at all stages to optimize their product and operations strategies. Whether you're a startup seeking rapid growth, a mid-size company improving efficiency, or an enterprise driving innovation, I bring practical solutions to complex challenges.
My expertise includes: - Product Strategy: Building customer-centric roadmaps and implementing data-driven frameworks - Operations Excellence: Designing scalable systems and processes that adapt to your growth - Strategic Planning: Setting actionable metrics and developing clear paths to achieve business goals Drawing from my experience with both high-growth startups and established companies, I provide hands-on support to transform your vision into measurable results. Let's optimize your business for sustainable success.
headversitySr Product Manager, Growth
Dec. 2023 - Jul. 2025• Promoted to spearhead growth initiatives, first initiative resulting in a 13% increase in trial adoption and accelerated sales cycles through the implementation of a dedicated trial domain and tailored communications.
• Developed and implemented comprehensive strategies for user onboarding, retention, and engagement, addressing both B2B clients and B2C end-users.
• Optimized upsell processes, contributing to two consecutive quarters of zero churn and driving a 33% increase in upsell growth for one-third of our book of business.
• Redesigned reporting systems and buyer interactions to enhance B2B client satisfaction and demonstrate clear ROI.
• Assumed product marketing responsibilities, including managing website rebuild and optimization, creating sales and customer support enablement materials, and leading go-to-market strategies and product launches.
headversitySr Product Manager
Aug. 2022 - Jul. 2025• Pioneered the establishment of the organization's inaugural Product Department, assuming the role of the first Product Manager.
• Launched new product CERT 0 to 1, achieving rapid market penetration with 20 new customers and $300,000 in ARR within its inaugural quarter (Merger & Acquisition) • Positioned the product as a cornerstone of our retention and upsell strategy.
• Transitioned from prioritizing Daily Active Users (DAU) to Monthly Active Users (MAU) and Weekly Active Users (WAU) metrics, broadening our perspective on user engagement trends.
• Emphasized the significance of user engagement on the admin experience, leveraging user behavior insights to illustrate the tangible impact of product usage on efficiency improvements and overall satisfaction.
• Conducted bi-weekly training sessions for customer success, sales, and marketing teams, enhancing cross-functional alignment and product knowledge.
EgnyteSMB Account Executive | Product Leader
May. 2021 - Aug. 2022Egnyte (SaaS), the unified content security, compliance, and collaboration solution for multi-cloud businesses, has again been named as the top-rated “Data Security Software” company in G2’s Summer 2021 Grid Report. Egnyte was also rated as a “Leader” in three other categories: Cloud Content Collaboration, Data Governance and Encryption Key Management.
Coding DojoLead Program Manager | Product Manager
Jun. 2019 - May. 2021Greater Seattle Area(EdTech) Directed product strategy and delivery for product valued $5M+ across North America, South America, and Europe. Led cross-functional teams across engineering, design, and marketing to improve customer journey within enrollment process. Defined success metrics and measured product performance. Identified new opportunities for product roadmap features based on A/B testing. Collaborated with design, marketing, content management, development, and support teams to ensure successful product launch. Top Achievements - Increased client enrollments by 25% by identifying client pain points across user journey - Grew revenue by $590K within 3 months by implementing product features that address customer pain points - Increased customer base by 58% by successfully launching MVP product Key Products - Launched hiring portal MVP product to secure third party funding contract renewal - Redesigned career services product to include data and auditing features
Summit Group Solutions, LLCAccount Manager | Product Manager
Oct. 2017 - May. 2019Bellevue, WA(IT Consulting & Staffing) Managed products valued up to $5M for clients with $29B in revenue like Starbucks. Identified areas of improvement and gathered requirements from business stakeholders while working closely with CEO and CFO to maintain roadmap alignment. Top Achievements - Impacted 73% of clients and achieved CFO and CEO buy-in by launching digital portal to streamline recruitment - Accelerated new hire onboarding by 75% by measuring impact of deliverables on an on-going basis using KPI’s
Crossfit IssaquahProduct Manager
Oct. 2015 - Aug. 2018Issaquah, WA(Health& Fitness eCommerce) Managed scrum team and stakeholders to shape vision and strategy for 15+ products from the ground up. Clarified sprint goal, definition of done, and empowered teams to define the ‘what’ after establishing the ‘how’. Facilitated customer feedback sessions to gain a deeper understanding of pain points. Top Achievements - Achieved 80% up-sell conversion rate by identifying new opportunities for product roadmap
Washington Interscholastic Activities AssociationInternship
Mar. 2015 - Jun. 2015- Worked WIAA/Dairy Farmers of Washington/Les Schwab 3A/4A Boys/Girls State Basketball and 3A/4A Boys Soccer State Championships - Conducted a Live Chat during the tournaments, updated the Association’s three social media platforms (Instagram, Facebook, Twitter), updated onsite and online brackets and coordinated half-time entertainment activities
- Assisted in creating the Winter season sponsor reports.
- Updated official State Tournament Programs using Adobe InDesign
- Created and managed web content on the WIAA website
- Created PA Scripts for the Spring State Championships
- Assisted in historical record keeping in programs and on the website
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