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Work Background
Danube GroupSocial Media Manager of Vice Chairman, Director & Digital Marketing Executive
Jan. 2023 - May. 2025Dubai, United Arab EmiratesMilano by Danube is a wholesale and retail for sanitaryware, hardware, and electrical items. Responsibilities include: • Develop, implement, and manage social media strategy and define most important social media KPIs. • Develop creative and engaging social media strategies. • Manage and oversee social media content • Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Instagram, Twitter, Pinterest, TikTok, and YouTube, adapting content to suit different channels. • Expand company social media presence into new social media platforms, plus increases presence on existing platforms such as LinkedIn, Facebook, Instagram, Twitter, Pinterest, TikTok, and YouTube. • Create marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedule. • Plan, create, publish, and share new content (including reels, images, videos, etc...) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand. • Collaborate with sales and marketing teams to develop social media campaigns. • Monitoring the company's brand on social media and building brand awareness by engaging relevant influencers. • Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management. • Adheres to the QHSE management system as detailed in the ISO Manual.
Nidhi KumarBusiness Manager
Apr. 2022Dubai, United Arab EmiratesNidhi Kumar (@nidhikumardance), is UAE’s biggest dance YouTuber, social media influencer, actor, model, and choreographer. Responsibilities include - - Social Media & Brand Management : Strategize, manage, and grow all official social media handles (Instagram, YouTube, and TikTok), optimizing content to drive engagement and reach. Maintain a consistent personal brand across platforms in line with audience trends and analytics. - Brand Collaborations & Partnerships : Identify, negotiate, and execute brand deals and sponsorships with regional and international brands across fashion, lifestyle, fintech, and entertainment sectors. Coordinate end-to-end campaign execution to ensure deliverables meet brand and creator expectations. - Production & Content Creation : Oversee all aspects of content production including scripting, shooting, and editing for reels, long-form videos, and brand campaigns. Coordinate with videographers, editors, and stylists to maintain high-quality visual storytelling. - Business Development & Strategy : Spearhead the launch and management of new business verticals under the NKD brand, including NKD Studios, a dance and content creation hub. Ideated and launched the official brand website www.nkdstudios.com, managing its design, content, and ongoing updates. - Project & Campaign Oversight : Lead execution of special projects such as subscription model rollouts, cinematic content (#NKDCinematcUniverse), event appearances, and large-scale wedding content series. Ensure timelines, budgets, and creative quality are consistently met.
Avanti Nagral TeamSocial Media Intern
Jan. 2022 - Jul. 2022Mumbai, Maharashtra, India• Managing social media platforms like TikTok, Snapchat, Moj, Josh, Triller, Roposo, Chingari, and ShareChat for Avanti Nagral (@avantinagral), an Indian content creator.
Eye Studio DubaiContent Creator
Nov. 2021 - Nov. 2021Dubai, United Arab Emirates• Researching and analyzing TikTok trends • Creating content for the company’s TikTok account
Flower Bomb MediaEditorial Intern
Aug. 2021 - May. 2022Los Angeles, California, United States• Writing articles on topics such as fashion, beauty, mindfulness, entrepreneurship, women empowerment, music, and culture.
JAMO MagazineFashion Columnist Intern
Aug. 2021 - Feb. 2022Abu Dhabi, United Arab Emirates• Writing 2 weekly articles on fashion • Position of head columnist for the week twice • Proofreading articles and editing them
PhotoBook MagazineSocial Media Intern
Aug. 2021 - Dec. 2021New York, United States• Managing the influencer account • Daily interactions with influencers on Instagram and TikTok • Sourcing new influencers in the fashion, beauty, lifestyle, sustainability, and LGBTQ+ categories. • Sending out MailChimp mailers twice a month. • Hosting Zoom calls with influencers • Managing the process of delivery for influencer interviews and Instagram reels
Elation YogaWeb Developer
Jul. 2021 - Aug. 2021Dubai, United Arab Emirates• Researching to find a suitable hosting platform, database system, and web development tool. • Creating a WordPress website www.elationyog.com • Creating posters, flyers, and banners for the launch event
Xclusive HRWeb Developer
Apr. 2021 - Jun. 2021Dubai, United Arab Emirates• Researching to find a suitable hosting platform, database system, and web development tool. • Creating an SEO-optimized WordPress website www.xclusivehr.com • Creating posters, flyers, and banners for the launch event and other promotions. • Creating a presence on social media platforms like Instagram, Twitter, Facebook, and LinkedIn for the company. • Creating paid ads to boost the company’s presence online. • Creating reels and posts using Canva and iMovie and Inshot to grow on social media. • Monitor Google Analytics for traffic to the website.
HybellaWebsite Manager
Feb. 2021 - May. 2021Dubai, United Arab Emirates• Manage the company’s WordPress websites for maintenance, updates, and changes. • Create posters, flyers, and banners for any upcoming promotions or sales. • Organize a VIP fashion show at Zabeel Ladies Club during February 2021.
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