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Work Background
SC DigitalGeneral Manager
Feb. 2020Portsmouth, New Hampshire, United States
CreativeMind Search MarketingMarketing Coordinator
Feb. 2010 - Oct. 2011South Berwick, MaineCreativeMind Search Marketing is a full service search marketing firm. Services include search engine optimization and social media strategies for small to mid-sized firms. Served as social media and SEO strategist, content creator, and campaign coordinator for both agency and client initiatives. Developed social media plans and competitive SEO strategies for clients in technology, retail, and hospitality. Monitored campaign performance and reported on results.
CalypsoMarketing Director
Jan. 2009 - Jan. 2020Portsmouth, New HampshireCalypso is a strategic brand identity that created marketing strategies that positions companies for growth. Marketing Director (Jan. 2018-Jan. 2020) Associate Marketing Director (April 2017-Dec. 2017) Inbound Manager (2015-April 2017) Digital Media Manager (2013-2015) Digital Media Strategist (2010-2013) PR intern (2009-2010) Advanced to position managing digital communications and marketing strategy for some of Calypso’s largest accounts. Key responsibilities included: ▪Lead development and execution of strategic inbound marketing campaigns, including social media, blogging, search engine optimization (SEO), lead generation, email marketing, and marketing automation. ▪ Managed content and social media strategy for the agency. Develop and maintain annual content calendar. Oversee development of content materials, including blog posts, social media messages, content offers, landing pages, and emails. ▪ Collaborated with internal team members to ensure key messages are communicated externally in an appropriate, timely manner. ▪ Planned communications and marketing strategy to increase awareness and generate new business. Support sales and business development initiatives. Ensured sales and marketing activities aligned to meet strategic objectives.
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