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Work Background
BerlinTwinsSenior Digital Product / Project Manager
Aug. 2018Sydney, New South Wales, AustraliaConsultant and contractor for Digital Product / Martech projects (Web / App / CRM) and Growth Marketing. Agile delivery specialist
National Australia BankHead of Digital Product (Adtech/Martech)
Jan. 2017 - Jul. 2018Melbourne, AustraliaThe foundation and lead role at NAB with the remit to leverage 1st, 2nd and 3rd party data ie Personalisation at scale across omni channel customer journeys / locations both owned and paid. The primary objective, to engage with existing and prospective customers via targeted, timely and cost efficient life cycle communication with the result of product sales
NABHead of Digital Analytics and Infrastructure (Acting)
Jan. 2017 - Jan. 2018Melbourne, Victoria, AustraliaDelivery of a self-service data and analytics tool (DOMO) and capability uplift for Marketing and Digital teams including Agencies, with a focus on increased performance through real time analysis and optimization
BerlinTwinsSenior Digital Marketing and Digital Product consultant
Mar. 2016 - Jan. 2017Melbourne, AustraliaVarious consulting engagements (Qantas Group, Red Planet, Jetstar, MYER department stores) for Digital Marketing , Digital transformation strategy and delivery, Digital Product development, Ad/Martech audit and enhancement, Operational modelling and talent hiring, Agile delivery methodology, Vendor selection including change management
Target AustraliaHead of Digital Marketing and Digital Product
Dec. 2014 - Mar. 2016Melbourne, AustraliaAs Head of Digital Marketing for Target my role is to lead the strategy and delivery of all Digital Marketing and Digital Product activity
Self Employed Independent ConsultantDigital Marketing Specialist
Aug. 2012 - Nov. 2012Melbourne, AustraliaFreelance and Contract Digital Marketing Specialist
ColesSenior Digital Lead - Digital Products and Channels
Mar. 2012 - Dec. 2014Melbourne, AustraliaLead the Digital Marketing and Owned product strategy and delivery across all digital channels for Coles Supermarkets
tgarageDirector of Client Services
Mar. 2011 - Sep. 2012Head of Client Services for Tgarage. Tgarage is an engagement agency focussed on creating and building direct, two way consumer dialogue through innovative use of digital and social media technology and integrated communications. Our core offer integrates and leverages the 'real' and 'digital' worlds to drive: 1. Two way consumer dialogue and participation
2. Word of mouth recommendation (advocacy)
3. Meaningful real time insights and research
4. Digital Marketing solutions Clients include Kraft (Vegemite and Cadbury), Coles Myer, Bulla, Tetley, Masterfoods, Novartis (Voltaren), Stanley Black and Decker
The White AgencyGeneral Manager
Mar. 2009 - Mar. 2011Agency Head of Australia’s premier digital marketing agency. The role of GM covers operational, business development, strategic planning, client direction responsibilities for the Melbourne office of the Agency. Clients included Tourism Victoria, Sussan, Smiggle, CommonwealthBank, carsales.com.au, Calibre, PacBrands, Ticketek and Metalicus
Spin CommunicationsHead of Communication
Jan. 2006 - Dec. 2008Relocated from Sydney to Melbourne by the agency, I was charged with heading up the Communications offering of the agency. Three divisions (Digital, Advertising and PR/Events) made up the Communications offering and reported into me. My primary function was to develop the communications strategy for our entire client roster and oversee the implementation of resulting campaigns with the divisional teams. Client roster included Icon Group (Lee Jeans, Wranger Jeans) Portmans, Jacqui E, Mimco, Cotton On, Footlocker, Disney, Buena Vista, AFL (Bigpond), Commonwealth Games (Bigpond), Pulse Pharmacy
Naked CommunicationsHead of Innovation
Jan. 2006 - Dec. 2006Head of Innovation at Naked required the integration of creative ideas developed by the client or lead creative agencies into digital and emerging communication channels. Heading up this division saw me facilitate this process and work with many large brands (coca-cola, ninemsn etc) and their agency partners to develop 360 degree communication solutions for the Australian and New Zealand markets
Spin CommunicationsSenior Account Director
Jan. 2003 - Dec. 2005
Spin CommunicationsDigital Producer
Jan. 2000 - Dec. 2002
Spin CommunicationsAssociate Producer (Digital)
Jan. 1999 - Dec. 2000
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