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Work Background
L'OréalArt Director
Nov. 2023New York City Metropolitan Area
Newell BrandsAssociate Manager, Digital Production Artist
Sep. 2019 - Jan. 2023Hoboken, New JerseyPreparing, designing, developing, maintaining, and archiving assets for Ecommerce digital images and video content Retouching, recoloring, and digitally modifying product and lifestyle images for web content Collaborating with internal teams as well as with third parties to deliver content, assets, and specifications for products on various retailer websites Assisting in the end-to-end quality assurance and validation of digital content for brands including Rubbermaid, Coleman, Calphalon, Sharpie, Mr. Coffee, Elmer’s, Paper Mate, Crockpot, Marmot, Graco, ExOfficio, Yankee Candle, and Baby Jogger Designing and maintaining visual consistency for multiple brands Supporting the development of content workflow and approvals in local and global markets Updating and maintaining the digital library structure and metadata, including images, video, and brand assets
POLO RALPH LAURENCreative Brand Director
May. 2018 - Aug. 2019New York, New York, United StatesDeveloping creative ideas that reflect current trends to drive traffic and new audiences with unique, brand-appropriate content Translating the Ralph Lauren philosophy into digital experiences to drive customer acquisition, retention, value, and revenue Coordinating Ecommerce, print, and visual merchandising consistency for in-store, online, social media, and other consumer-facing collateral Partnering with all Polo creative teams for development of global programs and campaigns Conceptualizing 360 degree, multi-channel programs to help support marketing initiatives for Polo brands Translating the Ralph Lauren philosophy into unique digital experiences that drives customer acquisition, retention, value, and revenue
CotyConsulting Production Designer
Jun. 2017 - Apr. 2018New York, New York, United StatesCreating in-store artwork, including packaging and signage for Philosophy, Sally Hansen, and Rimmel Producing and comping displays and signage for global marketing
Kohl's Department StoresConsulting Art Director
Jun. 2016 - Sep. 2016New York, New York, United StatesRebranding and executing packaging for private label brands Jennifer Lopez and Fila Sport Directing and maintaining brand standards for Simply Vera Vera Wang, Lauren Conrad, and Food Network Managing a team of graphic designers to produce packaging, renderings, and presentations
Robert GrahamArt Director
Oct. 2012 - Nov. 2015New York, New York, United StatesRevising and implementing branding standards for Robert Graham apparel and licensee product for advertising, packaging, and Ecommerce Building and leading teams to execute designs for online and in-store needs Producing brand guidelines, packaging, gifts with purchase, signage, and tri-weekly email blasts Collaborating and assisting at photo shoots, seasonal market meetings, and special events
CoachConsulting Digital Designer
Oct. 2010 - Feb. 2011New York, New York, United StatesDesigning and implementing layouts and graphics for Coach.com for US and Japan Creating the visuals design for interactive mobile applications for Coach Japan Coordinating imagery for Coach’s social networking sites
Yves Saint LaurentConsulting Visual Designer
Mar. 2010 - Apr. 2010New York, New York, United StatesPhoto editing to create in-store layouts Color matching photos for special events
CliniqueConsulting Visual Designer
Feb. 2010 - Mar. 2012New York, New York, United StatesCreating visual presentations for global corporate events Editing and color correcting photographs for nation-wide campaigns Designing and prototyping visual displays for all Clinique locations Producing planograms for world-wide campaigns and single store special events
Tricia Foley DesignConsulting Visual Designer
Jun. 2009 - Jan. 2010New York, New York, United StatesDesigning and producing new branding for sales & marketing materials for Hartmann luggage Developing a new homepage and visual branding for Lenox china and tabletop website Coordinating presentation and sales materials for Emeril and Donna Karan Creating the visual identity, photography, calligraphy, and promotional materials for The New General Store
Robert Griffin DesignOwner
Apr. 2008Greater New York City Area
Macy's Merchandising GroupAssociate Graphic Designer
Jun. 2007 - Jun. 2009New York, New York, United StatesDesigning, producing, and coordinating video sideshows for Macy’s Home Fashion Office seasonal trend forecasting presentations Implementing an interactive website for seasonal color and trend Producing seasonal color and trend publications for internal distribution Building presentation boards for trend imagery and color swatches Developing layouts and providing copy for all Fashion Office publications Collecting and cataloging periodicals, a library of images, trend merchandise, and an archive of previous work Researching and reporting trend information Liaison between the Fashion Office and print houses and other presentation resources Scanning, photo retouching, recoloring, and photo restoration Color matching fabric swatches and CAD artwork Creating logotypes for individual trends Maintaining and updating a calendar of events for the department Proofreading for spelling, grammar, and punctuation
Cooper, Robertson & PartnersGraphic Designer
Apr. 2006 - Apr. 2007New York, New York, United StatesDesigning urban development manuals and architectural proposals Creating presentation boards, brochures, postcards, monographs, and promotional mailings Editing, scanning, and retouching photographs Preparing PowerPoint shows including type, images, blueprints, charts, and graphs Supplying calligraphy for special events
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