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Work Background
AccoloCreative Director - Marketing Manager
May. 2011 - May. 2013Larkspur, CA• Creative Director, Designer, Art Director, Producer and Marketing Strategist & Manager for a 2-year long unified marketing campaign "Start recruiting at a hire level" which resulted in 25% year over year growth driving $15 million in sales. • Wrote, designed, developed and managed multi-touch automated marketing campaigns using the RightWave Marketing Automation System (see SilverPop, Eloqua, HubSpot, etc.) to over 300,000 customers on a weekly basis. The campaigns consisted of emails, landing pages, follow up emails, strategic phone calling, Retargeter retargeting banner ads and post campaign performance analysis and refinement. • Developed and managed 3 websites using traditional, Wordpress CMS, Joomla CMS technologies for B2B and B2C audiences including a social network of over 2.5 million job seekers. • Created a series of 12 promotional short films to inform and entertain our clientele including the viral spoof the Kate Upton Mercedes Super Bowl ad, a fully animated intro video using animated characters and voice/facial matching technologies and a spot featuring a Tesla Sport. • Conceived of AmericaWorks™ job campaign • Grew qualified Facebook followers from 0 to 1200+ • Grew LinkedIN followers from 0 to 550+ • Created and managed online mechanism for delivery of monthly Webinars and BrightPapers • Developed online talent-sourcing software called Merlin using javascript and forms through the Socialtext platform • Created and managed social campaigns on Facebook, LinkedIN, Twitter, Youtube • Managed marketing team members, bloggers, developers, interns, offshore / India-based resources • Corporate ID, Brand development, naming for Accolo Cloud Recruiting and HireMojo software and services • Complete print concept, creation, writing, design, production & management for all sales collateral • Key resource for all sales collateral including Powerpoint sales pitch presentations, etc. • Press, PR, Publicity writing and outreach • Had a ton of fun
FundRunnerCreative Director - Senior Designer
Jan. 2001 - Mar. 2007Patrick worked without pause as Marketing Director for the newly formed Financial Interactive, the eventual developers of FundRunner Investor Relationship Management Software. The company specialized in innovative communication and marketing solutions for sophisticated money managers with combined assets under management of over $1 Trillion. FundRunner’s client list read as the who’s who of the world’s largest investment firms, including : Credit Suisse First Boston, Deloitte & Touche, Guggenheim, Goldentree, The Carlyle Group, Bear Stearns, and Wachovia. From nothing, over the course of 5 years, Patrick built a highly memorable and successful all encompassing brand/marketing/advertising multiyear campaign that led to the company’s eventual successful $12 Million buyout by SS&C Technologies of Windsor Connecticut. Patrick then became Director of Advertising for the $500+ Million market cap financial services corporation.
Brainblaze : Fine Advertising & DesignOwner ~ Chief Creative Officer
Apr. 2000San Francisco, California, United StatesBrainBlaze Advertising was established by Patrick in 2000 to be an agency that offers the highest quality marketing communications without a separate charge for ego. Developing technology-driven advertising campaigns for companies like HelioPower, The Oakland Raiders, Safeway, Accolo, KitchenAid, Microsoft, Packet8 and Sodexo is balanced by the desire to identify, grasp and nurture small business people with great vision and an idea that should be evolved with the most compelling, unified images and messages. With a client list of over 150 successful organizations and companies, Brainblaze = Creativity to Burn™
RD/FOX AdvertisingArt Director - Creative Director - Senior Designer
Feb. 1997 - Aug. 2001RD/FOX Advertising, an ad agency located in SOMA San Francisco, then hired Mr. Yore as Senior Art Director and Creative Director. At RD/FOX he developed comprehensive advertising campaigns for high-tech, financial, sports and entertainment clients such as The Oakland Raiders, Brøderbund, iGo.com, Adams Golf, Polycom, Logitech, CLIFF Bars and Williams-Sonoma. Directing sports legends such as Professional Golfer and six-time major winner Nick Faldo and NFL legend John Madden were highlights of his tenure at this late 90’s tech-boom era SF agency.
Ala Carte EntertainmentDirector of Advertising - Senior Designer
Jan. 1993 - Feb. 1995Patrick thrived as Director of Advertising for Ala Carte Entertainment, a Chicago-based company specializing in events, dining, live music and nightlife. Managing and promoting events such as the world touring Jimi Hendrix Exhibition, record release parties for artists like The Smashing Pumpkins & Nirvana, record labels such as WEA & Sony and major live acts was an essential part of his life in Chicago. He provided the creative backbone to help the private company over achieve its annual sales goal of $40 million by 50%, bringing in excess of $60 million in a single year.
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