Requests
2
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Mozarc MedicalGlobal Marketing Communications Leader
Dec. 2023 - Sep. 2024SwitzerlandFounded and led marketing communications function, developing & implementing the global promotional strategy, aligning to brand strategy, structuring marketing operations, and creating content, campaigns, assets across congress, digital, social, medical education, field sales channels. ▪Enhanced product visibility by launching 110+ new product and support webpages. ▪Led the company's first World Kidney Day campaign, exceeding industry CTR by 10% and engaging 80% of the organization (1500 individuals). ▪Aligned global messaging by creating seven claims matrices and introducing the company’s first scientific events message guide.
Mozarc MedicalMarketing Leader, EMEA (Transitioned from Medtronic Renal Care Solutions, Western Europe)
Apr. 2023 - Dec. 2023Tolochenaz, Vaud, SuisseManaged a regional marketing team of five through Mozarc Medical’s transition from Medtronic, developing and executing an integrated marketing plan & tactics across congress, digital, social, medical education, field sales channels to advance chronic and acute dialysis and renal access initiatives. Member of the EMEA Leadership Team. ▪Secured leadership buy-in, designed, and launched Mozarc Medical’s LinkedIn account, boosting brand awareness and enriching company culture. ▪Exceeded congress KPIs and strengthened KOL engagement by introducing Mozarc Medical EMEA at the European Renal Association (ERA) annual congress through an interactive booth experience and KOL event.
MedtronicMarketing Leader, Renal Care Solutions, Western Europe
Feb. 2021 - Apr. 2023Tolochenaz, Vaud, SuisseCreated and led a regional marketing team of five, developing and executing an integrated marketing plan & tactics for chronic and acute dialysis and renal access. Drove awareness and demand across congress, digital, social, medical education, field sales channels. Member of the Western Europe Leadership Team. ▪Achieved Fiscal Year 22 revenue targets for dialyzers in Q3 through the successful relaunch of the Clearum™ HS Dialyzer. ▪Surpassed sales pipeline goals by spearheading a comprehensive product relaunch, incorporating market research, targeted internal training, an optimized sales playbook with refined value propositions and messaging, and a robust social media and digital campaign.
▪Enhanced new innovation launch readiness and internal efficiencies by creating a product launch framework, securing global alignment, and initiating early phases.
▪Accelerated market readiness for a home dialysis product launch by leading ideation, negotiation, and kick off with healthcare professionals, patients, and a professional organization. ▪Restructured EMEA marketing services (agencies/vendors/technologies/tools), reducing costs by 25%, shifting savings to demand generating initiatives.
▪Earned High Performer Award, Fiscal Year 22.
MedtronicSenior Marketing Manager, Non- Intensive Diabetes Therapies
Jan. 2018 - Feb. 2021Tolochenaz, Canton of Vaud, SwitzerlandLed marketing for the Type 2 Diabetes business unit, crafting and executing integrated marketing strategies and new business models in collaboration with regional and country leaders. International assignment transitioned to a permanent role. ▪Delivered Envision™ Pro launch KPIs across 29 countries by creating an EMEA advisory board, HCP Early Adopters Group, and showcasing at the European Association for the Study of Diabetes (EASD) through an interactive experience. ▪Achieved account adoption target for the iPro2™ App launch in 65 countries. ▪Nominated for Marketing Excellence Award, Fiscal Year 19.
MedtronicGlobal Category Manager, Injection Ports, Diabetes
Jul. 2015 - Jan. 2018Greater Los Angeles AreaLed injection port category through global strategies in upstream and downstream marketing and country launch expansion. ▪Increased market access and improved internal and external operational efficiencies by launching the first non-prescription required product in Europe for the Diabetes Group. ▪Launched a unique omni-channel marketing campaign, exceeding lead targets and industry CTR in the US, then expanding globally. ▪Awarded Top Performer, Fiscal Year 17.
MedtronicInternational Marketing Manager, Diabetes
Sep. 2012 - Nov. 2015Executed market development initiatives and developed business strategies for emerging markets. ▪Drove revenue growth, sales efficiency by leading commercial excellence projects in China, Japan, Russia, India. ▪Spearheaded Korea re-entry strategy driven by market research, field visits, securing senior leadership's 'go' decision for Fiscal Year 14. ▪Identified new market segments, strategies, tactics leading the Emerging markets strategic plan in Fiscal Year 14.
MedtronicSenior Territory Manager, Diabetes
May. 2006 - Sep. 2012Outside Sales representative for insulin pump therapy, personal and professional continuous glucose monitors, and Carelink™ Data Management software, targeting endocrinologists, diabetes educators, primary care physicians, patients and caretakers. ▪Awarded three consecutive Presidents Club wins, Fiscal Years 2010, 2009, 2008. ▪Demonstrated sales leadership as a field sales trainer and selected to the field advisory board
Johnson & JohnsonProfessional Sales Specialist II
Nov. 2002 - May. 2006Outside sales specialist, promoting the One Touch® blood glucose monitor product line, targeting endocrinologists, diabetes educators, primary care physicians, and pharmacists.
Intch is a Professional Networking App for the Future of WorkSee more people like Kellie on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1480213 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
195396 people
15
Operations and project manager
16
Director, User Experience Design @ Cox Automotive Inc.
27
Marketing Manager @ TDS