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Work Background
President
K&G Recruiting DBA Patrice & AssociatesPresident
Aug. 2025United States, LouisvilleRecruiting services
Head of Marketing
TruDataRxHead of Marketing
Dec. 2024 - Aug. 2025United States, NorwichHead of Marketing
Vice President Marketing
AffirmedRx, a Public Benefit CorporationVice President Marketing
Oct. 2021 - Nov. 2024Louisville, Kentucky, United StatesLeads the development of the overall marketing strategy aligned with the company's business objectives: • Collaborates with cross-functional teams to ensure marketing initiatives are integrated into the overall business plan • Conducts market research and analysis to identify trends, competitive landscape and opportunities for growth • Develops and implements a comprehensive marketing plan with clear objectives, target audience identification and key performance indicators (KPIs) • Drives the creation of annual and quarterly marketing plans, ensuring alignment with organizational goals • Supports and contributes to the development of the AffirmedRx long-range plan • Works closely with executive leadership to provide insights and recommendations on market dynamics • Oversees the development and maintenance of the AffirmedRx, PBC brand, ensuring consistency across all channels • Collaborates with creative teams to develop compelling brand messaging and visual elements • Evaluates brand performance, making adjustments to enhance brand equity • Crafts the value articulation of AffirmedRx • Owns consistency and creation of all materials • Leads the development and execution of multi-channel marketing campaigns to drive customer acquisition, retention and loyalty • Manages design partnership vendor relationship • Works closely with Communications/PR team to ensure campaigns are executed effectively and deliver measurable results • Analyzes campaign performance data to optimize future initiatives • Leads digital and print media strategies and execution • Collaborates with all other departments to ensure marketing strategies align with overall business objectives • Provides leadership and mentorship to the marketing team • Fosters a creative, positive, and collaborative work environment, encouraging teamwork, professional growth and knowledge sharing among team members • Manage conference and events schedule for CEO and Sales • Manages branded assets and materials
Director, Marketing and Sales Operations
Stored Value Solutions (SVS)Director, Marketing and Sales Operations
Mar. 2020 - Oct. 2021
Senior National Account Manager
Stored Value Solutions (SVS)Senior National Account Manager
Apr. 2016 - Oct. 2021Louisville, Kentucky AreaResponsible for managing and building stronger relationships for 20 clients, reacting quickly and decisively to resolve customer issues, and training clients on products and services offered. Aiding clients in developing and improving their gift card programs by offering new, innovative ideas. Specific accomplishments include: • Primary senior level contact supporting nine Top 20 clients, including Gap Brands, JCPenney, L.L.Bean, Michaels, and Publix • Ensures collaborative relationships with internal and external stakeholders • Development and execution of a client service delivery strategy for client portfolio by positively and assertively influencing other SVS groups to rally support for client issues • Conducts regularly-scheduled calls, presentations, business cases, and on-site client visits to review strategic business direction and improve account relationship and partnership • Assistance in product development and lifecycle • Coordinates card production, implementation, and reporting activities • Develops and maintains high client satisfaction by keeping client apprised of all critical situations and their status while ensuring resolution and satisfaction • Conducting a large-scale project to enhance and streamline the SVS Work Request process within IT • Cultivates and establishes senior-level relationships by understanding initiatives, industry, and culture • Executes strategic vision of Leadership through building partnerships with cross-functional business units to develop and maintain an efficient client infrastructure and superior internal and external customer service • Reviews and monitors fulfillment of contractual obligations and service level agreements • Mentoring, supervising, and coaching peers within the Client Services team • Presents quarterly business and strategic reviews
Global Marketing Account Manager
AIGGlobal Marketing Account Manager
Mar. 2010 - Apr. 2016Louisville, Kentucky AreaResponsible for managing and building stronger relationships for multi-billion dollar, global retail and OEM clients, reacting quickly and decisively to resolve customer issues, and developing marketing opportunities for clients to grow their warranty and insurance businesses. Implementing, developing, and improving quality warranty programs by offering innovative ideas. Specific accomplishments include: • Managed the largest U.S. warranty program with $500MM annual Gross Written Premium • Worked with cross-functional teams to implement direct marketing programs • Developed automated monthly reconciliation of $35+MM in sales • Implemented customer-focused programs on a global basis for clients such as Best Buy Geek Squad • Managed and expanded innovative brand strategy for the largest US warranty services program • Supervised, coached, and mentored a team - Project Manager, Project Analyst, Reporting Analyst, Business Analyst • Managed projects and served as primary liaison between client and multiple internal groups to ensure clarity of goals, quality, and adherence to deadlines • Researched competitor practices and pricing to ensure product bundles are marketplace competitive • Led business and service delivery operational teams to test and implement new product initiatives • Implemented market-leading, innovative customer offerings and ensured training, operations, and maintenance to support these offerings • Launched targeted aftermarket programs with significant growth goals to increase overall customer revenue and enhance customer brand loyalty • Developed training materials and aids for internal and external audiences • Documented business requirements for ongoing client projects that identify the essential needs, ROI, and detailed workflow • Ensured proper processes for client touch points to deliver marketing, sales, service, and claims satisfaction • Performed data analysis, along with forecasting to aid in execution of strategic initiatives
National Account Manager
Ceridian Stored Value SolutionsNational Account Manager
Apr. 2007 - Mar. 2010Responsible for managing and building stronger relationships for 19+ clients, reacting quickly and decisively to resolve customer issues, and training clients on products and services offered. Aiding clients in developing and improving their gift card programs by offering new, innovative ideas. Specific accomplishments include: • Primary contact for numerous Top 20 clients that contributed over $14MM per year in gross billable fees, including JCPenney and Costco • Business Objects Reporting and Production Projects, appointed as SVS Client Services Team Lead • Nurtured customer habits and clients’ brand strategy to develop transaction-based behaviors through multiple sales channels • Assisted in the roll-out of the Enhanced Analytical Reporting tool, SVS Solutions Series training, and survey development for SVS’s 2009 Client Conference • Interpreted contract pricing for orders, while marketing additional strategies for business expansion • Effectively established and cultivated senior-level relationships • Consistently improved customer satisfaction scores, in particular one client's NPS was 3 in 2009 and 10 in 2010
Sales Relationship Manager
Wells Fargo FinancialSales Relationship Manager
Jun. 2006 - Jul. 2006SALES RELATIONSHIP REPRESENTATIVE 2 June 2006-July 2006 Responsible for generating new business, implementing sales methods, approaches, and targets. Perform high-level relationship management with clients, sales management, while ensuring that product delivery services are satisfactory to the client. Create campaigns to implement strategies/methods increasing efficiency and unit/volume results. Specific accomplishments include: • Performed needs analysis and built customer urgency with current and prospective clients • Focused on generating additional revenues through optimizing business opportunities • Regained seven business relationships that suffered during repricing initiative
Branch Manager
Wells Fargo FinancialBranch Manager
May. 2001 - Jul. 2006BRANCH MANAGER May 2002-June 2006 Responsible for developing and originating loans including subprime mortgage loans, auto loans, unsecured loans, and credit cards for customers with less than perfect credit. Led subprime business development efforts by providing sales production training, marketing assistance, and management oversight to 4-6 credit managers. Maintained relationships with prospective and current customers to increase market share within my assigned territory. Worked with customer base of 2900+. Utilized team building, goal setting, and sales business knowledge to improve associate development. Administered quarterly performance reviews for all direct employees. Specific accomplishments include: • Increased receivables from $4.8MM to $17.95MM • Stimulated growth and cut costs in 2014 by 123K and 136K in 2005 • Reduced the company’s bad debt by 67K with controlled collection account decisions • Led the region in insurance and supplemental policy sales, averaging over 5K per month in premium • Supervised, coached, and mentored a team of six; Two Credit Managers, Assistant Manager, and Office Manager • Divisional sales recognition in April 2005, Wells Fargo Financial “Fast Start” 1st quarter contest • Implemented HR training programs for new managers and AMs
Credit Manager
Wells Fargo FinancialCredit Manager
May. 2001 - May. 2002Responsible for utilizing company-provided sales leads to solicit customers in a variety of financial services products including: unsecured personal loans, real estate loans, and auto loans. Worked with customers on the phone and in person throughout the credit application and approval process. Specific accomplishments include: • Consistently produced top results in unsecured small loans, averaging 30+/month • Gave training presentations to peer group on successful loan techniques • Led the district in insurance and supplemental policy sales • Key contributor to Branch Manager meeting monthly sales goals of $300K+
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