AIGGlobal Marketing Account Manager
Mar. 2010 - Apr. 2016Louisville, Kentucky AreaResponsible for managing and building stronger relationships for multi-billion dollar, global retail and OEM clients, reacting quickly and decisively to resolve customer issues, and developing marketing opportunities for clients to grow their warranty and insurance businesses. Implementing, developing, and improving quality warranty programs by offering innovative ideas. Specific accomplishments include: • Managed the largest U.S. warranty program with $500MM annual Gross Written Premium
• Worked with cross-functional teams to implement direct marketing programs
• Developed automated monthly reconciliation of $35+MM in sales
• Implemented customer-focused programs on a global basis for clients such as Best Buy Geek Squad
• Managed and expanded innovative brand strategy for the largest US warranty services program
• Supervised, coached, and mentored a team - Project Manager, Project Analyst, Reporting Analyst, Business Analyst
• Managed projects and served as primary liaison between client and multiple internal groups to ensure clarity of goals, quality, and adherence to deadlines
• Researched competitor practices and pricing to ensure product bundles are marketplace competitive
• Led business and service delivery operational teams to test and implement new product initiatives
• Implemented market-leading, innovative customer offerings and ensured training, operations, and maintenance to support these offerings
• Launched targeted aftermarket programs with significant growth goals to increase overall customer revenue and enhance customer brand loyalty • Developed training materials and aids for internal and external audiences
• Documented business requirements for ongoing client projects that identify the essential needs, ROI, and detailed workflow
• Ensured proper processes for client touch points to deliver marketing, sales, service, and claims satisfaction
• Performed data analysis, along with forecasting to aid in execution of strategic initiatives