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Work Background
Hello LLC: an Engagement AgencyVice President of Engagement
Mar. 2020Chagrin Falls, Ohio, United States
Hello LLC: an Engagement AgencySenior Engagement Manager
Jun. 2016Chagrin Falls
AkhiaAssistant Account Executive
Sep. 2014 - Apr. 2016Hudson, Ohio- Work on three different accounts, interacting with clients daily
- Maintain comprehensive weekly status reports - Write project briefs and manage projects through final art
- Assist in trade show planning, including preparing and managing: e-blasts, media kits, booth appointments, and travel arrangements - Coordinate media mailers to promote and introduce product
- Pitch and coordinate with national, regional and local media contacts to generate positive media coverage in relevant news targets, including newsprint, trade, online and broadcast outlets
- Maintain media lists, and pull editorial calendars while identifying appropriate editorial opportunities - Work with clients to identify and define key messages for campaigns and products
- Compile data and create presentations of monthly and quarterly reports
- Prepare materials for media events to promote products
- Build and distribute internal and external e-blasts
Cleveland BrownsSpecial Events and Fan Experience
Jul. 2014 - Sep. 2014Berea, Ohio- Plan, coordinate, and execute all events for Training Camp 2014
- Serve as a liaison between communication departments at the Cleveland Browns front office - Engage the Cleveland Browns with the fans through community relations events and projects - Media credentials - Assisted in photo shoots for marketing and media purposes - Exhibited exceptional customer service
- Distribute bulk mailings
- Strengthen and build relationships with corporate sponsors
- Editing of website articles
National Student Advertising CompetitionDirector of Public Relations and Promotion
Sep. 2013 - May. 2014Athens, Ohio- Led and directed weekly collaborative meetings
- Established a PR, social media, and advertising plan for Mary Kay Cosmetics - Created promotional events and sponsorships for Mary Kay Cosmetics
Ohio University Student Alumni BoardVice President of Fundraising
Apr. 2013 - May. 2013Athens, Ohio- Plan and coordinate events and activities to raise money for Ohio University SAB
- Connect and strengthen relationships between Ohio University students and alumni
- Manage and delegate tasks to committee members
- Create and design a yearly academic planner
- Conduct weekly committee meetings
- Collaborate with committee members for fundraising ideas
ImPRessionsAccount Executive - The House
Sep. 2012 - May. 2013Ohio University• Lead The House account to establish a strong brand identity within the community by improving consumer impact and loyalty • Planning and implementation of community wide events that hosted over 500 people, awarding winning participants with $100 gift cards
• Executed a social media plan that achieved over 200 impressions within a month of implementation
Cafaro CompanyMarketing/ Public Relations Intern
Jun. 2012 - Aug. 2012Youngstown, Ohio Area• Strategic planning and program development of the Holiday 2012 campaign, consisting of 5 program overviews, events, and timelines for 12 nation wide Cafaro shopping malls - Distributed 11,000 give-a-way bags on Black Friday between 12 malls - Aveda’s sales were increased 61 percent over their goal on Black Friday - Bath & Body Works at Kennedy Mall doubled their Black Friday sales versus 2011, and at Huntington Mall the store became 1st in the region and 10th in the entire company - Victoria’s Secret increased sales on Black Friday within all Cafaro properties. The store at South Hill Mall was a top Victoria’s Secret in the district, which includes Alderwood Mall and Tacoma Mall, and at Meadowbrook Mall the store experienced a 41 percent increase in sales • Consulted in advertising, media planning, and buying • Planned and participated in radio talk shows
at the Eastwood Mall
• Compiled and presented detailed market research in client and corporate meetings
• Wrote conference reports and meeting agendas
Ohio University Intercollegiate Athletics: FootballRecruiting Assistant
Jan. 2011 - May. 2014Athens Ohio- Strengthen relationships between recruits and coaches by coordinating communication through emails and JumpForward - Interact with recruits and their families by providing campus and stadium tours, assisting in official college visits, and answering questions
- Coordinate the schedule among other Recruiting Assistants
- Delegate tasks among co-workers
- Arrange campus visits for home football games
PRSSABoard Member
Sep. 2010 - May. 2014Ohio University- Connect with industry professionals through networking trips and weekly meetings
- Develop professional skills tailored to the Public Relations industry
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