I’m a seasoned social media strategist with over 10 years agency experience. Currently serving as Vice President of Engagement, I lead B2C social media marketing strategy and execution for national and regional brands across industries including consumer goods, luxury, hospitality, and nonprofit.
I specialize in building and scaling digital ecosystems that drive measurable growth through content strategy, influencer partnerships, paid media, PR and community engagement. My expertise has helped brands increase awareness, foster loyal online communities, and deliver ROI across platforms like Meta, Pinterestm, LinkedIn and YouTube.
Key Achievements Include:
• Spearheaded organic and paid social strategies for household brands, leading influencer campaigns and trend-driven content that aligned with brand goals and consistently exceeded KPI benchmarks
• Develop integrated influencer and affiliate programs, including collaborations with celebrities, national creators and micro-communities, ensuring alignment with brand values and campaign objectives
• Led social and PR activations for hospitality and lifestyle ventures, including restaurants, event spaces and luxury , driving local buzz and customer engagement.
• Experience in crisis communications and brand reputation management through PR, community management and proactive audience engagement
• Recognized for data-driven strategy and KPI optimization, balancing creativity with performance insights to deliver tangible business resultsMore...
Ashley Ince
Client Advisor@DELVE Marketing
Verified
As a Client Advisor at Delve Deeper I oversee performance marketing accounts, building strong client partnerships while driving media strategies that align with cross-channel business goals. Previously, as Senior Client Partner at Perion (Undertone), I spearheaded media planning and strategy across digital display, CTV, video, audio, and DOOH campaigns for high-profile brands such as Lexus, Fidelity, and Disney. I cultivated and expanded client relationships with consistent repeat business, while managing RFP processes for budgets up to $5MM and exceeding revenue targets by 20% YOY. Over three years, I led campaigns that delivered $24MM+ in regional revenue growth, optimized cross-functional collaboration to accelerate campaign execution by 25%, and trained teams on emerging technologies and programmatic solutions. My expertise lies in blending client relationship management with data-driven media planning to deliver impactful, measurable results in competitive digital advertising environments .More...