I’m a seasoned social media strategist with over 10 years agency experience. Currently serving as Vice President of Engagement, I lead B2C social media marketing strategy and execution for national and regional brands across industries including consumer goods, luxury, hospitality, and nonprofit.
I specialize in building and scaling digital ecosystems that drive measurable growth through content strategy, influencer partnerships, paid media, PR and community engagement. My expertise has helped brands increase awareness, foster loyal online communities, and deliver ROI across platforms like Meta, Pinterestm, LinkedIn and YouTube.
Key Achievements Include:
• Spearheaded organic and paid social strategies for household brands, leading influencer campaigns and trend-driven content that aligned with brand goals and consistently exceeded KPI benchmarks
• Develop integrated influencer and affiliate programs, including collaborations with celebrities, national creators and micro-communities, ensuring alignment with brand values and campaign objectives
• Led social and PR activations for hospitality and lifestyle ventures, including restaurants, event spaces and luxury , driving local buzz and customer engagement.
• Experience in crisis communications and brand reputation management through PR, community management and proactive audience engagement
• Recognized for data-driven strategy and KPI optimization, balancing creativity with performance insights to deliver tangible business resultsMore...