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Work Background
Raine & Co.Marketing & Sales Strategist | Project Manager
Aug. 2024Vancouver, British Columbia, CanadaAt Raine & Co., our team leads the charge where strategy meets execution, bridging the gap between bold ideas and real business growth. As a fractional marketing project manager and sales strategist, I work directly with founders, creative teams, and CMOs to bring high-impact campaigns and scalable sales systems to life. Whether it’s building out the foundation for an evergreen funnel, refining a spa’s client journey to increase sales, or mapping a referral engine that drives repeat business, our team creates structure that scales. What I bring to each project: ▪️ High-level strategy and tactical delivery ▪️ Team leadership across design, content, and operations ▪️ Support in building funnel strategy and managing execution timelines ▪️ KPI tracking that leads to the right sales and marketing decisions ▪️ Clear, human-first communication that keeps founders focused (and less frazzled) I don’t just 'keep projects on track', I help brands stay aligned with their values while moving toward their goals with clarity and confidence.
SHE GLOBLHead of Partnerships
Mar. 2022 - Aug. 2024REMOTEFor companies that want to unlock the power of a diverse and inclusive workplace, SHE GLOBL equips leaders with culture-building tools, content, and conferences that keep your talent inspired, engaged, and growing all year. SHE GLOBL offerings transform talent by building on a “change agent” mindset. By rooting goals in a mission beyond personal success, our programs promote connection, break down silos and support sustainable culture change.
Anansi ContentAccount Manager
Apr. 2020 - Aug. 2021Vancouver, British Columbia, CanadaConnecting digital agency owners with white label conversion content services that help their projects run smoother. A well-developed and proven process that ensures clients are wowed every time and helps them FINALLY reach their marketing goals.
TH ConsultingSales & Marketing, Operations Consultant
Feb. 2014A Coffee Shop NearbyAs a strategic consultant, I empower small to mid-sized businesses with customized sales, marketing, and operational solutions that fuel real growth. With 3 decades of experience across industries - from boutique agencies to scaling startups - I help founders move from scattered efforts to structured systems that scale revenue and simplify success. My strength lies in creating and executing sales strategies that resonate with decision-makers, build trust, and close with confidence. I’ve led client engagements that uncovered hidden revenue, sharpened messaging, and streamlined operations, turning slow seasons into growth spurts. 🔹 Sales Strategy & Execution ▪️Build structured sales processes (discovery, demos, pricing, negotiation) that consistently convert ▪️Create tailored evaluation plans and business cases for high-level buyers ▪️Drove increased revenue streams for agency clients through focused growth plans 🔹 Pipeline Management & CRM Utilization ▪️ Expert in pipeline management and CRM optimization to boost forecasting and deal velocity ▪️ Execute consultative outreach backed by data to guide prospects through the buyer journey 🔹 Adaptability & Insight ▪️ Thrive in dynamic environments, learning new products, industries, and tools quickly ▪️ Leverage insights from user behavior and trends to inform ongoing strategy 🔹 Cross-Functional Collaboration ▪️ Share valuable feedback with Marketing, Product, and RevOps to align messaging and improve systems ▪️ Team-focused leader who contributes to a strong culture while driving results ▪️ Whether you're hitting a revenue plateau or navigating change, I bring clarity, confidence, and strategic action to help you scale smart. Let’s connect and explore how we can grow your business profitably and sustainably.
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