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Work Background
Contemporary IstanbulHead of Communications
Apr. 2025Istanbul, Türkiye
2Sisters ProjectFounder
Dec. 2014 - Jun. 2025Istanbul, Turkey2Sisters Project believes in Celebrity and Influencer Marketing which helps brands to create value for all communication projects focusing on leveraging the power of celebrities and influencers. - Conducted and executed projects and partnerships with celebrities and influencers. - Organized curated shopping and pop-up events bringing the targeted customers by effectively using the social and tradional media - Collaborated and launched events with prestigious Turkish and international fashion and lifestyle brands.
BT Moda İletişimBrand Director
Feb. 2012 - Apr. 2014Istanbul, Turkey- Managed strategic projects/partnerhips and marketing function for BT Moda ( which is Turkey's foremost fashion blog and social media account), - Helped build the brand image for the company, - Coordinated press relations in connection with the PR agency, - Lead event management.
AkbankCorporate Social Responsibility Manager
Oct. 2007 - Jun. 2009Istanbul, Turkey- Integrated corporate social responsibility principles to all levels of business culture to achieve sustainable development, - Managed CSR projects and sponsorships, lead the Salvador Dali sponsorship with Sakıp Sabancı Museum. - Conducted researches regarding CSR and reputation management, - Coordinated reputation management and sustainability action plan through the related departments.
Turk Ekonomi BankasıManager, Corporate Communications Department
Aug. 2005 - Sep. 2007- Planned and organized marketing activities and communication for Credit Cards, Consumer, Commercial, Asset Management, Private Banking & Insurance- adding value to the brand by creating awareness, seeking new customers and increasing brand loyalty, - Managed the rebranding after the joint venture with BNP Paribas, building the new brand identity -brand positioning, new branch concept, new product launches/ relaunches, brochures, posters, stationery revisions. - Coordinated all media planning and buying for all product groups and TEB affiliates - Liased with research agencies to conduct researches.
CitibankAssistant manager, Marketing Services Department
Jan. 2000 - Jan. 2005Nov 2002 - August 2005 - Managed marketing campaigns, - Led marketing strategies in achieving targets on loyalty, acquisition, cross-sell and launching new products and services, - Interacted with Advertising Agency, BTL workshops, printshops, web design agencies sharing project briefs, following up on creative/campaign development including copy revision and brief development, - Allocated and controlled the marketing and media buying budgets, - Coordinated relationships with research agencies and following up on research activities, - Developped alliances with relevant brands, adding value to Citibank’s segment propositions. Jan 2002 - Nov 2002, Citibank Consumer Banking Head Office , Istanbul Marketing Assistant, Consumer Banking Head Office - Assisted the organization and execution of micromarketing activites, sponsorships, third party tie-ups to create brand awareness and to increase brand loyalty, - Assisted tracking and follow-up marketing leads through interaction with the branches, - Supported the generating of new marketing leads to branches, - Prepared detailed budgets and reports of each micromarketing activity,
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