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Work Background
ArcTouchMaster Product Manager
May. 2022BrazilAs an experienced product manager, I excel in using Agile methodologies to develop and deliver user-centric products. I have a strong track record of successfully managing and launching products across diverse industries, including mobile apps, web platforms, and internal projects. Skilled in user research, product strategy, and cross-functional collaboration, I foster productive teams and create roadmaps that drive results. Select Projects:
+One Coca-Cola App: As the Product Manager, I spearheaded the integration of accessibility features within the +One Coca-Cola App, ensuring compliance with WCAG 2.1 AA standards and ADA requirements. Raymond RCS: Developed a tablet and desktop app for Raymond's sales team, enhancing the sales process and improving access to essential content. Koko Signs App: Led the creation of a bilingual mobile app for iOS and Android using Flutter and Contentful, promoting sign language learning and supporting The Gorilla Foundation's mission. High Museum Website: Oversaw the High Museum of Art website redesign, managing project estimations, roadmaps, and supporting the creative team in partnership with AKQA Atlanta. Zoho People Migration: Managed the migration from legacy systems to a new platform, prioritizing stakeholder needs and ensuring seamless adoption and testing. 3M Filtrete: Facilitated brainstorming sessions focused on app improvements, increasing user engagement, and driving sales.
TeraProduct Management Instructor
May. 2022 - Jan. 2024BrazilMentor and Instructor in Product Management courses
AwariProduct Management Instructor
Mar. 2021São Paulo, BrazilMentor and Instructor in Product Management courses
PicPaySenior Product Manager
Oct. 2020 - Mar. 2022São Paulo, BrasilAs the Product Manager for a cutting-edge payments API, I drove the product's vision, strategy, and execution, resulting in a high-quality and user-friendly solution. My key contributions included: * Conducted comprehensive market research and competitor analysis to identify opportunities and inform the product strategy, positioning the API for success in a highly competitive market.
* Effectively managed the entire product development lifecycle, ensuring on-time and within-budget delivery by establishing clear project timelines, efficiently allocating resources, and coordinating cross-functional teams.
* Led a cross-disciplinary team of engineers, architects, and designers to develop a robust, scalable, and secure API, prioritizing user experience and adhering to stringent technical requirements and security standards.
* Collaborated extensively with stakeholders across the organization, fostering strong relationships to align project goals, secure buy-in, and ensure the API met legal, compliance, and business requirements.
* Closely monitored key performance indicators (KPIs), including uptime, response time, and transaction volumes, to identify areas for improvement and drive data-informed decision-making.
* Fostered a culture of innovation and continuous improvement, proactively researching and adopting emerging technologies and industry best practices to enhance the API's functionality and performance.
* Achieved a successful API launch that delivered a seamless and secure payments experience for clients, reduced friction in the payments process, and significantly contributed to business growth and increased market share. In this role, I leveraged my leadership, technical expertise, and strategic thinking to deliver a payments API that met client needs, elevated user experience, and drove tangible business results.
SumUpSenior Product Manager
Mar. 2020 - Aug. 2020São Paulo, BrazilAs a Product Manager for a global "Refer a Friend" product, my primary role is to drive product success by understanding client and company needs and delivering innovative solutions. My day-to-day responsibilities encompass: * Analyzing product performance metrics to identify trends, opportunities, and areas for improvement, ensuring data-driven decision-making.
* Cultivating strong relationships with global teams, collaborating effectively to identify and address regional market needs, and facilitating knowledge sharing across the organization.
* Developing and proposing creative solutions and experiments to enhance product features and performance, fostering a culture of continuous improvement and innovation.
* Coordinating with the Marketing team to design targeted campaigns, leveraging insights to optimize product positioning and drive user engagement.
* Setting the strategic direction and defining Objectives and Key Results (OKRs) to align team efforts and prioritize initiatives that support product growth.
* Planning and managing agile development sprints, ensuring the delivery of high-quality features that address user needs and provide tangible value to clients. In this role, I utilize my analytical skills, collaborative mindset, and strategic thinking to effectively drive product success, enhance user experience, and achieve sustainable growth in a global market.
Yara InternationalSenior Digital Product Specialist
Aug. 2018 - Mar. 2020Brazil and ColombiaAs a Product Specialist, I contributed to an international project aimed at supporting small coffee producers in enhancing their processes and selling coffee globally through the creation of a Coffee Marketplace. My key responsibilities included:
* Conducting on-site discovery visits in Colombia and Norway, engaging with coffee producers to identify pain points, opportunities, and best practices.
* Transforming insights into actionable strategies, and defining the Minimum Viable Product (MVP), roadmap, and daily tasks for the development team to ensure alignment with stakeholder needs and project objectives. In addition to this, I worked on Ayra, a recommendation product designed to cater to various crops in Brazil, Argentina, and the USA. My role encompassed: * Collaborating with agronomists to develop country-, region-, and crop-specific product combinations, ensuring agronomic and economic viability.
* Ensuring that Ayra delivered tailored nutrition plan calculations and regionalized recommendations to enhance crop yield and promote sustainable farming practices. My involvement in these projects allowed me to apply my expertise in product management, stakeholder engagement, and strategic planning, ultimately driving growth and innovation within the agricultural sector
Lendico BrazilChief Product Officer
Jun. 2017 - Aug. 2018São Paulo Area, BrazilAs the Product Lead, my role revolves around defining the product vision and ensuring seamless collaboration among cross-functional teams, including UX/UI, development, and stakeholders. Key aspects of my responsibilities include:
* Developing a clear product vision and strategy, aligning all company divisions with the shared goals, and addressing internal needs and user expectations.
* Serving as a mediator among research, design, and technology teams, fostering collaboration, innovation, and continuous improvement.
* Providing guidance and support throughout product design, prototyping, and testing, ensuring the implementation of creative ideas and transforming complex challenges into actionable tasks.
* Collaborating with stakeholders to gather requirements, set priorities, and manage project scope, ultimately driving product growth and business success.
* Overseeing product development timelines, coordinating team activities, and ensuring timely delivery of high-quality output in line with established objectives.
In essence, my role is to provide strategic direction, maintain alignment across teams, and cultivate a culture of innovation and collaboration, ultimately leading to the creation of successful products that meet user needs and drive business growth.
Concrete SolutionsProduct Manager /Product Owner
Jul. 2015 - Jun. 2017São Paulo Area, BrazilAs a Mobile Product Manager, my primary responsibility is to develop and enhance mobile products by analyzing market demands, utilizing data from platforms like Analytics and Crashlytics. Key aspects of my role include:
* Optimizing user experience by ensuring adherence to best practices in usability and accessibility.
* Developing detailed product specifications and user stories to guide the development team's activities.
* Aligning product goals with the needs of internal and external stakeholders, fostering innovation, and maintaining a competitive edge.
* Monitoring market trends and competitor insights to inform product development and drive continuous improvement.
* Collaborating with cross-functional teams, such as marketing and development, to address challenges and ensure timely delivery of high-quality products and services. Some notable projects and achievements in my role are: * Led the development and implementation of a custom SDK for push notifications, successfully replacing the traditional SMS system and improving user engagement.
* Oversaw the creation of a mobile application for a leading private bank's stockbroker service, resulting in an estimated 20% increase in daily mobile transactions and reaching over 1000 active users.
* Spearheaded the development of the inaugural mobile application for SBF Company, a prominent sports goods retailer in Brazil, expanding its digital presence and enhancing customer experience.
UUX Ultimate User eXperienceProduct Manager Of Services
Jan. 2013 - Jun. 2015I managed the entire product life cycle from strategic planning to tactical activities, including:
* Specifying market requirements for current and future products;
* Developing solution sets across development through market requirements, product contracts, and positioning;
* Managing and completing iTaaS projects in Brazil, Colombia, Hungary, and Web projects;
* Collaborating with customers to develop project scope of work documents and project plans;
* Leveraging project management skills to manage project roles, identify resource requirements, meet training needs, define project deliverables, and ensure customer satisfaction and reporting structures;
I was also responsible for creating and proposing improvements for all products in Latin America, collaborating with partners and clients to develop new business opportunities, and conducting market analysis. My role was instrumental in driving product strategy, defining market requirements, and delivering high-quality projects that met customer needs and achieved business success.
Terra NetworksDigital Product Manager
Sep. 2010 - Dec. 2012Responsible for the full product development life cycle of the Sundaytv multiplatform product (web, iOS, Android, Connected TVs) for Brazil and Latin America. Key responsibilities included:
* Collaborating with engineers and architects to design the software architecture and ensure technical feasibility of product features;
* Overseeing the development and implementation of the software, including coding, testing, and deployment;
* Leveraging technologies such as cloud computing, microservices, and containerization to optimize the delivery and performance of the SaaS product;
* Monitoring the technical performance of the software, including uptime, response time, and scalability;
* Developing and monitoring product metrics and analyzing results to drive continuous improvement;
* Managing stakeholder demands and ensuring the delivery of a user-centric product that aligns with internal goals
* Conducting market analysis to identify innovations, stay ahead of the competition, and drive profitability and subscriber base growth;
* Leading a multidisciplinary team of architects, designers, and developers, and actively participating in the development process with partners;
* Ensuring compliance with internal and external requirements, including legal and regulatory standards;
* Staying up to date with emerging technologies and industry trends to inform product strategy and development;
Overall, my role was to lead the product team and ensure the delivery of a high-quality, user-centric product that met the needs of our customers and drove business success.
Zap S/A InternetProduct Coordinator
Jun. 2008 - Jun. 2010
WebMotorsProduct Analyst
Mar. 2006 - Jun. 2008
Warner LambertProduct / Commercial Analyst
Jan. 1998 - Nov. 2005São Paulo Area, Brazil
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