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Work Background
MultilocalProduct Director
Feb. 2025 - Jul. 2025GlobalDeveloped and executed agile product roadmaps, establishing clear flow paths, history tracking, and status updates. Integrated commercial team feedback into roadmap prioritization, leading bi-monthly review meetings with integrated trackers.
Managed and expanded curated data sets, onboarding new data partners and SSPs, and creating process/info tracking. Streamlined Go-To-Market (GTM) development by establishing a clear process and monthly release agreements with marketing. Developed and delivered ongoing SSP training and functionality updates via internal channels and library, in close collaboration with the Rev Ops team.
GroupMSolutions Partner
May. 2023 - Oct. 2024South Africa- Lead the P&L, positioning and development of a central Programmatic offering to clients (Wavemaker/ Mediacom and Mindshare) - Product development, demonstrating updates in audience focus, use of dynamic creative, new channels and staying at the forefront of pDOOH, addressable TV and other related developments. - Talent development including training and leadership development. Part of the is the largest media and programmatic technology platform in the world, working with more than 3,300 brands and 47 markets. The company belongs to WPP , a global marketing and communication company within which are some of the most important advertising agencies in the world, including: Ogilvy, Mindshare, J. Walter Thompson or Mediacom
GroupMHead of Programmatic at Group M
Sep. 2019 - May. 2023Cape Town, Western Cape, South Africa- Working closely with the central digital team in AdOps, data and visual dashboarding to ensure that data is managed seamlessly through platforms and across agencies. - Leading Ad-Tech development for the South African market and supporting agency teams in consulting their clients.
The Media ShopDisplay Media Trader
Jan. 2019 - Aug. 2019Cape Town Area, South Africa• Managing display campaigns (Google DV 360/ CM)
• Building and implementing KPI based strategies
• Delivering best practice management techniques
• Campaign monitoring, data analysis, optimisation and insights reporting
IncubetaMedia Trader across all paid channels
Jul. 2015 - Dec. 2018Cape Town Area, South AfricaGoogle certifications: DBM Fundamentals
DBM Mobile Fundamentals
DBM TrueView
DBM Studio
Google Web Designer Google Analytics IQ
Adwords Fundamentals Facebook Business Manager
Twitter Business
Linked In Business
Xander • Managing display/search and paid social campaigns across various platforms
• Building and implementing KPI based strategies
•Client training and strategy recommendations
• Delivering best practice management techniques
• Campaign monitoring, data analysis, optimisation and insights reporting
AdmarulaAccount Manager
Dec. 2014 - Jun. 2015Cape TownPerformance Marketing/ Affiliate Marketing on Tradedoubler platform
Saatchi & Saatchi SynergizeAccount Manager
Feb. 2013 - Nov. 2014Cape Town Area, South Africa• Discuss IRMA generated SEO and PPC monthly reports with clients, highlighting key performance indicators and metrics relevant to the account while identifying new growth or traction on targeted keywords and goals
• Prepare presentations and present to clients to demonstrate progress
• Maintain regular contact with clients and provide timely and efficient responses to all customer queries
• Investigate and solve all customer problems, complaints and credit issues by liaising with all internal departments
•Identifying new marketing strategies and areas of growth for clients business to ensure maximum exposure on and off-line
Efficient SelectEA to the CIO
Oct. 2012 - Jan. 2013CT• To liaise with head of marketing of Efficient Group to ensure brand strategy is implemented and followed within Efficient Select • Oversee and ensure that all client communication media is in line with the corporate image and brand strategy
• To ensure that all client communication is continuously evolving and improving by liaising with the Marketing Department in Pretoria as well as the Sales Department on any developments that the clients may require • Responsible for ensuring that deadlines with regard to client communication are met by coordinating processes and liaising with all parties involved
• Assist the CIO with the monthly newsletter commentary by gathering information, doing research, typing and editing the text while ensuring deadlines are met
RisCuraQuantitative Analyst
Oct. 2011 - Sep. 2012Cape TownResponsibilities:
• Create/improve risk models to analyse portfolios using SQL
• Involved in producing cutting edge and independent
research
• Interpretation and analysis of risk and return statistics
• Daily & Monthly data preparation & retrieval
• Report generation – Daily & Monthly
• Report & Compliance checks
• Ad hoc analyses
• System/process optimisation and automation
• Regular client feedbacks/ad hoc analysis
Hercules CapitalJunior Trader
Feb. 2009 - Sep. 2011Port Elizabeth Area, South Africa• Instructing the execution of CFD trades
• Allocation of CFDs, by means of utilizing a formula, to the respective clients
• Daily updating of clients’ open positions and completion of reconciliations to ensure trade validity and balance in accounts
• Daily compilation of Market Review, summarizing the previous days’ movements and identifying potential trade opportunities • Researching, tracking and analysing market conditions in order to make informed decisions
• Developing strategies to maximize and streamline decision-making process
• Generating marketing ideas to increase client base
• Preparation of monthly report for each client, detailing their results
• Preparation of pre-trade log, detailing the trade strategy (eg. entry & exit points)
• Calculating potential profit/loss on open positions & agreeing MTM profit/loss to brokerage house’s daily report • Daily utilization of various trading systems (Metastock, Peregrin & Cadiz)
• Fundamental research on equity currency and bond markets
• Prepare and monitor clients positions, ensuring adequate funding
• Report trades when and as they are executed
• Ensure client accounts are FICA compliant and up to date. • Trading and researching trades for my own personal account
Brandhouse & Phillip MorrisPromoter
Dec. 2006 - Jun. 2007Port Elizabeth Area, South Africa
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