17 years of T-shaped expertise as a trader and strategist, I blend agency and client-side experience with a strong economic and analytical foundation, always focused on the bottom line.
My philosophy? Curiosity drives results. I ask the tough questions to truly understand needs, enabling me to consistently build profit-generating products and deliver optimal, multi-channel solutions for global brands like Red Cross to Rolex and Air France.
For the past five years, I've led and scaled high-performing teams, establishing operational efficiencies, reducing costs, and creating impactful training programs. I thrive in ambiguity, leveraging my networking skills and embracing creative friction to deliver breakthrough solutions across diverse teams and borders.
My deep technical command of the full Google Stack, Xander, TTD, Meta, and LinkedIn business platforms empowers me to not just strategize, but to precisely navigate the complex media landscape.
C-suite executives consistently describe me as a 'solid, charismatic leader' with a 'digital native, transparent approach.' I'm known for driving 'transformation towards efficiency' and a 'tremendous positive attitude,' backed by 'deep know-how in digital and programmatic business cases.'
In essence, I don't just understand digital marketing; I shape it, consistently delivering growth, optimizing spend, building capabilities, and fostering collaboration to drive significant impact.More...