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Work Background
Akamai TechnologiesSr. Manager, Issues and Reputation Management
Oct. 2020 - Mar. 2024Managed global issues and crisis communications, partnering with executive leadership to ensure message consistency across all stakeholder groups. Leveraged social media platforms for real-time engagement and reputation management. Partnered with HR Communications and DEI teams to assess global, regional, and social issues affecting employees. Led a global cohort to share employee perspectives on geopolitical concerns with the Issues Council, enabling a comprehensive 360-degree evaluation of emerging issues. Developed and executed reputation risk management strategies, integrating corporate communications to protect brand image, mitigate risks, and enhance stakeholder trust.
Western DigitalLeader, Executive and Internal Communications at Western Digital
Jan. 2020 - Oct. 2020• Spearheaded content development for a CEO-branded intranet showcasing an impactful series of stories for a Hispanic Heritage Month series, engineering innovations, and thought leadership.
• Guided executives through a CEO transition by integrating empathy-driven insights into leadership playbooks and communications.
• Authored engaging articles celebrating employee diversity, achieving the highest engagement scores on the company intranet.
Maxar TechnologiesLeader, Internal and Executive Communications
May. 2018 - Jan. 2020• Coached the President and executive team on confidential stakeholder communications while preparing the company for sale and fostering team cohesion.
• As part of the HR team, led employee engagement strategies, communications, and thought leadership during transformative organizational changes.
• Developed communications plans for the company's exit strategy, facilitating SSL’s acquisition by Maxar Technologies and managing 50+ customer communications.
M Squared ConsultingSenior Communications Consultant
Jan. 2015 - Dec. 2016• Led transformative communications program for Cisco WW Sales global restructuring, managing the PMO office.
• Developed social media strategies, managed PR/Media relations, and wrote executive scripts for broadcast and internal meetings. • Achieved consistent, connected communications across all five global regions resulting in successful change management execution.
The Moscone GroupPrincipal Communications Strategist
Oct. 2014 - Jan. 2020• Developed crisis management and executive content strategies for high-profile Silicon Valley clients.
• Provided communications consulting for Cisco, focusing on global sales and HR initiatives.
• Grew a small business from zero to 350+ clients and achieved $20,000 in profits within the first year.
Blue Beyond ConsultingCommunications Consultant
Jan. 2014 - Oct. 2014• Partnered with the Executive Vice President of R&D at Juniper to drive a change management program in response to shareholder threats.
• Managed content for VMware CEO keynote speeches for internal and external audiences.
McAfeeSr. Manager, Executive Communications
Apr. 2010 - Apr. 2013Led the creation and delivery of executive communications platforms for the CIO and CSO, resulting in key placements at top-tier trade shows and events.
• Provided strategic counsel to the CIO staff regarding up-leveling skills, communication styles, and executive presence. • Developed an innovation campaign for 10 new IT platforms and services, enhancing internal brand awareness and presenting it to the board of directors.
CiscoManager, Executive Communications & Public Relations
Nov. 2000 - Apr. 2010• Developed globally relevant sales communications strategy for Cisco IT program, resulting in 500 customer visits and events, impacting global revenues in millions.
• Provided Media/Analyst Relations coaching to Cisco executives in IT and Global Supply Chain.
• Created social media plans and thought leadership content for executives, leading to cover stories in trade publications.
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