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Work Background
La French Tech BeijingVice President
May. 2021 - May. 2024Beijing, ChinaLa French Tech is a government-backed movement bolstering France as one of the world leaders to create and scale tech champions. It is a free network that opens to anyone interested in tech with the main goal to help, support, and connect members locally as internationally as well to grab the community together. La French Tech Beijing is a free network that promotes technology & innovation cooperation between France and China. We create bridges between French, Chinese & international tech communities. As VP Communication for French Tech Beijing I... ✪ Manage all communication channels in and out of China ✪ Participate in strategic development of French Tech Beijing ✪ Promote events and partnerships ✪ Digital Marketing ✪ Content Creation
The World of ChineseGlobal Marketing Director
Feb. 2021 - Jan. 2024Beijing, ChinaAs a Global Marketing Director, I manage brand development and strategy The World of Chinese. Among a range of functions, I develop digital advertising campaigns, outreach to distributors, and manage a team dedicated to increasing our reader base. I created inbound and outbound marketing strategies for WeChat, Weibo, Facebook, Instagram, Twitter, and YouTube. I also ensure optimization of content for search engines. Additionally, I supervise website development and online promotions. Finally, I take care of product development and managing the growth of our e-commerce product base and sales. A few key achievements in this role include: ✪ Build TWOC’s reach, impact, and reputation, and contribute to annual operational and financial goals ✪ Launched several marketing campaigns on Google Ads and major social media platforms (Facebook, Instagram, LinkedIn) and performed market research with Google Analytics. ✪ Completely re-branded the company to help it reach its goals of getting more sales leads. ✪ Established the brand plan and strategy and worked with a designer to refresh the entire company image. ✪ Create, develop, and execute an overarching marketing strategy to promote TWOC’s brand identity both online and offline. ✪ Trained staff and editors to become independent in their SEO efforts to drive higher organic traffic. ✪ Developed the e-commerce solution for online advertising ✪ Identify new audiences for TWOC and helm the expansion of the reach of products including our print and digital magazine, website, books, and social media ✪ Represent TWOC at industry events and foster partnerships with other media and publishing organizations ✪ Provide internal reports on marketing strategy, metrics, and achievements
ZURU Toy CompanySocial Media Manager
Aug. 2019 - Aug. 2020Shenzhen, Guangdong, ChinaAs Social Media & Influencer Manager I led a diverse and innovative marketing team in developing and executing competitive social media strategies and marketing platforms for over twelve major brands across eight markets. Among other functions I performed market, competitor, and platform analysis to develop strategy objectives, standards, and metrics. I compiled and submitted reports and updates on campaigns and return on investment (ROI) for senior leaders. I also collaborated with Communications Managers to plan the budget and develop the strategy for paid activation. A few key achievements in this role include: ✪ Created successful social media and influencer engagement campaigns aligned with business, marketing, and social media KPIs. ✪ Built strategic Key Opinion Leader (KOL) marketing relations and promoted the company social media presence. ✪ Planned, implemented, and delivered multiple campaigns across markets in Australia, Canada, New Zealand, the United Kingdom, and the United States. ✪ Led multiple campaigns with a budget of $1.5M that delivered actual, tangible results. ✪ Worked on 12 different brands at the same time and managed several massive social media platforms. ✪ Decreased overall costs for advertising campaigns by 40%. ✪ Coordinated and facilitated the annual influencer relations program to establish brand goals and help achieve marketing and advertising targets. ✪ Delivered content strategy and planning with precise targeting that yielded amazing results and a great ROI.
Crelong MediaCEO & Digital Strategist
Mar. 2018Beijing City, ChinaAs a Senior Digital Marketing Strategist, I manage brand development and strategy design for digital and social media platforms. Among a range of functions, I develop advertising campaigns for specific targeted audiences. I create inbound and outbound marketing strategies for WeChat, Weibo, Facebook, Instagram, and YouTube. I also ensure the optimization of content for search engines. Additionally, I supervise website development and online promotions. A few key achievements in this role include: ✪ Helped define and build the brand image to increase customer awareness. ✪ Launched several marketing campaigns on Google Ads and major social media platforms (Facebook, Instagram, LinkedIn) and performed market research with Google Analytics. ✪ Completely re-branded multiple companies to help them reach their goals of getting more sales leads. ✪ Established the brand plan and strategy and worked with a designer to refresh the entire company image. ✪ Wrote useful content and used the advertisements to boost the brand in the appropriate audiences. ✪ Trained clients to become independent in their marketing efforts. ✪ Developed e-commerce solutions for online advertising and WeChat social media and mobile payment app.
We Are Growth HackDigital & Social Media Manager
Feb. 2018 - Aug. 2019Hong KongAs Digital and Social Media Manager I worked with the marketing team to develop and launch digital and social media advertising campaigns. Among other functions I developed marketing content for media platforms and blogs. I also optimized all content for search engines. A few key achievements in this role include: ✪ Built and maintained effective KOL marketing relations. ✪ Gained valuable marketing experience working with a high-performance marketing team. ✪ Created successful social media and influencer engagement campaigns aligned with business, marketing, and social media KPIs with a high ROI focused on conversions. ✪ Wrote highly engaged SEO optimized content for multiple industries driven by in-depth research and analysis to generate leads and sales.
Crelong MediaContent Manager
Dec. 2017 - Mar. 2018Beijing, ChinaAs Content and Blog Writer I authored and edited marketing content for digital and social media platforms and blogs. Among other functions I developed content specific to targeted industries to maximize sales leads for various companies. A few key achievements in this role include: ✪ Wrote SEO-oriented articles that delivered a high organic reach. ✪ Diffused the articles on multiple platforms including Facebook, LinkedIn, WeChat, and Weibo. ✪ Helped increase the number of online leads by over 400%.
Hostelling International - CanadaBusiness Development Manager
Apr. 2014 - Jun. 2017Montreal, Canada AreaAs Business Development Manager I managed the marketing strategy and operations for the Membership Program as well as built the HI trademark with multiple partnerships. With our partners, we help the next generations discover the world and get a better understanding of it so they can build on it and make it better. ✪ Google Analytics
✪ Marketing Strategy
✪ Business and organisational change strategy
✪ Public Relations
✪ Business Development
✪ Partnership Development B2B
✪ Data analysis and creating new benchmarks (KPIs)
✪ CRM Implementation (Surgar CRM) & trainings
✪ Building incentive programs
✪ Media relations
✪ Market Analysis
✪ Business Development Consulting for the direction
✪ Building new tools to better promote and sell our membership
Fondation Tourisme Jeunesse - Hostelling InternationalManaging Director
Apr. 2014 - Jun. 2017Région de Montréal, Canada
La Coopérative intra entrepreneurialeCo-Founder & CMO
Sep. 2012 - Sep. 2014Montreal, Canada Area
AEPC-HEC MontréalPresident
Sep. 2012 - Mar. 2014HEC Montréal
CIA Services MécaniquesSenior Managing Director
Jan. 2011 - Mar. 2014Laval, Québec
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