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Work Background
Leo Burnett MEA (Middle East & Africa)Communication Manager
Sep. 2022Dubai, United Arab Emirates
Momentum WorldwideAccount Manager
Jul. 2021 - Sep. 2022Dubai, United Arab EmiratesClient lead for Yas Island Abu Dhabi - Experience Hub
Beirut LuxuryMarketing and Sales Manager
Jun. 2019 - Jul. 2021Beirut District, Lebanon-Cosmetics, commercial & niche fragrances -Oversee Global, Retail, Digital, Promotional Marketing and CRM. -Develop and Execute all Social Media Campaigns and Initiatives. -Oversee all Public Relations activity. -Determine positioning strategy and manage content for all product/ brand launches. -Establish and nurture relationships with an extensive list of key influencers directly leading to increases in brand visibility. -Develop and Supervise all E-commerce and Retail Strategies and Initiatives.
Momentum WorldwideSenior Account Executive
May. 2018 - Jun. 2019United Arab EmiratesKey accounts: Subway MENA, Abu Dhabi National Insurance Company, Yas Island Abu Dhabi - Ensured day to day liaisons with the clients -Conducting weekly meetings/conference calls with the client -Worked alongside the creative team to meet client requirements -Handled costs, managing budgets & client invoicing -Managed events (from briefing suppliers to onsite implementations to providing stores with permits for each campaign) -Implementation of ATL and BTL campaigns -Handled payments, estimates and client invoices -Handled many TVC’s production & photo shoots
Livingroom CommunicationAccount Executive
Mar. 2017 - Apr. 2018DubaiKey Accounts: Roads & Transportation Authority, Community Development Authority, Dubai Taxi Corporation, Yas Island, Nestle (Nesquik and Nutribites), Majid Al Futtaim (Magic Planet, Lego, Little Explorers, iFly and Wahooo!). -Ability to think critically on client requests and translate client needs through creative materials -Meet and liaise with clients to discuss and identify their advertising requirements -Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget -Present the campaign ideas and budget to the client -Liaise with, and act as the link between, the client and the advertising agency by maintaining regular contact with both to ensure that communication flows effectively -Present creative work to clients for approval or modification -Handle budgets, manage campaign costs and invoice clients -Monitor the effectiveness of campaigns -Undertake administrative tasks -Arrange and attend meetings -Make pitches, along with other agency staff, with the aim of securing new business for the agency. -Implementation of ATL and BTL campaigns -Creating a portfolio of client accounts and monitoring the on-going activities, being the client’s representative at the agency. -Implementing digital marketing activities, working closely with the social media & other departments to align offline and online strategies. -Liaising directly with all suppliers/third parties in order to meet clients’ requirements and deadlines. -Community management to some social media accounts
Livingroom CommunicationIntern
Jun. 2016 - Sep. 2016Dubai, United Arab Emirates
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