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Work Background
Nottingham SpirkSenior Insights Lead
Jan. 2025
Kraft HeinzConsumer Insights Manager - Agile
Jul. 2022 - Oct. 2023Performed as enterprise resource within the growth organization to advise, consult and execute initiatives cross-functionally Lead and assist on marketing research to inform brand, channel, category and enterprise strategy Manage partnerships with research vendors to augment internal work streams, optimize value of standing vendor / contractual relationships and renegotiate terms for re-signing Facilitate internal strategy workshops, express the voice of consumer and segmentation models as internal qualitative research expert. Plan and craft compelling story of empathy throughout the insights organization to match corporate aspirational pillars
SEEK CompanySenior Research & Innovation Consultant
Sep. 2020 - Aug. 2021
SEEK CompanyResearch & Innovation Consultant
Apr. 2018 - Sep. 2020Cincinnati, OHAs a Research and Innovation Consultant, my responsibilities and experience included: • Designing and facilitating large-scale research experiences down to moderating focus groups
• Understanding the consumer as a person and connecting with them on a personal level to better lead teams through strategic conversations around their target segments
• Working with brand teams to meet a variety of complex objectives
• Analyzing consumer insights to best recommend strategic next steps for client teams and agencies SEEK is a qualitative insights and innovation consultancy, operating as an independent division of Directions Research. We empathically connect brands with the humans they serve transforming the brand-to-consumer relationship into a human-to-human one. We believe that consumers are human first and that innovation begins with a choice to be deeply affected by people. You strengthen your brand when you truly know the people you serve. We build brand advocacy for our clients with our human-centric approach to innovation, activating empathy as an innate problem-solving capability. SEEK’s office is located within Directions’ historic headquarters in Cincinnati, Ohio. We are a curious collective united by our promise to find brilliance. We find it in people and it leads to meaningful innovation.
SEEK CompanyProject Manager
Jan. 2017 - Apr. 2018Cincinnati Area, KYAs a Project Manager at SEEK, I have a very broad range of responsibilities. First and foremost, I sit on a team with qualitative research consultants. Teamwork and collaboration is a huge measure and indicator of success within each project. I provide a strategic and structural viewpoint for new research designs, seeing the whole picture and the pieces. I'm in charge of budgeting and costing new designs while focusing on margin control and also meeting client research objectives. In a given year, I manage all project expenses and am the sole decision-maker behind how research expenses are spent, per project, with goal to increase revenue margins. I am the keeper of project timelines and resource management; develop qualitative questionnaires for each project and manage logistical planning.
CR architecture + designPublic Relations
Mar. 2016 - Jan. 2017Cincinnati Area, OH
SpicefireResource Facilitator
Aug. 2015 - Dec. 2015CincinnatiManage creative team workloads. Create and utilize a standardized resourcing process. Event coordination, management and execution. Copywriting. Social media research and planning. Project management
Peanut Butter & Jelly Co.Project Manager
Sep. 2014 - Mar. 2015• Project Management
Facilitate creative productions, such as experiential campaigns to activate brands and bring them to life in unique settings / Responsible for ongoing status reports, tracking materials, productions and media campaigns over the client’s tenure / Manage press archives / Oversee production of deliverables such as print, signage, and product
• Communications: Public Relations, Copy Editing
Interface with internal and external clients to manage team deliverables, schedule meetings and calls, make travel arrangements and maintain internal alignment / Writing and copyediting to ensure consistency and efficiency of the brand voice / Authored and co-authored press releases for a variety of verticals, including fashion, beauty and bar and restaurant / Appointed meeting scribe to detailed
• Creative Strategy
Conceive, create, and publish content for clients on a variety of platforms including audio, video, web, and print / Collaborate with other strategists to assist clients in naming their products, businesses and buildings
• Data Analysis
Generate actionable insights through quantitative and qualitative information analysis / Determine actionable steps based on collective insights and goals
Wesleyan Senior Film ThesesProducer
Aug. 2013 - Feb. 2014Middletown, CtManaged the production of two senior film theses from development through post production / Both films were awarded departmental “High Honors” / One film awarded the “Comedy Award” / Handled all aspects of production including budgeting, fundraising, team-building, casting, transportation, lodging, legality, location—scouting and securing, and arranging shooting schedules / Managed communication chains with production assistants and sound and lighting teams / Acted as primary contact for directors
Tsao & McKown ArchitectsIntern
Jun. 2013 - Aug. 2013Greater New York City AreaDesigning project publications in InDesign. Editing in AutoCad for filing and project organization. Conducting materials research. Building mockups and models for interiors and Shanghai real estate development teams. Assisting in curation design for gallery installations. Attending client meetings to present project developments and guide design aspects. Product documenting using Photoshop and Adobe Bridge.
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