CovalentProduct Data Analyst
Jan. 2024 - Sep. 2024Vancouver, British Columbia, Canada• Developed and maintained self-serve dashboards and visualizations in Tableau and Hex to track critical KPIs (such as MRR, Churn and Funnel metrics) using SQL and Python enabling data-driven decisions across cross-functional teams • Worked closely with C-suite executives, contributing data insights that shaped product strategy, including a data driven proposal for a new tiered, trial-based pricing model that boosted Goldrush API’s monthly MRR by 15% in 2 months • Developed statistical and revenue models, conducted RFM, Regression and Cohort funnel Analysis, implemented A/B testing and growth experiments to drive data-driven decisions and boost revenue growth for Goldrush API • Collaborated with the Customer Relations team to engage with key customers, perform product demos, and conduct market research to identify customer pain points, prioritize feature request, ultimately improving customer satisfaction • Designed and implemented dynamic Token AirDrop allocation model, introducing a rewards system for asset holders that successfully distributed $100,000 USD in rewards and resulting 12% increase in token engagement within 48 hrs • Partnered with engineering to research LLMs, design, and launch features like a No-code AI Query Writer using OpenAI API, leveraging NLP capabilities to transform natural language into accurate queries and deliver analytical data insights from the data, driving 10% increase in product adoption, especially among non-technical users • Collaborated with product, engineering, and business teams to design data-driven solutions, automate reporting, and enhance analytics adoption, including implementing data-driven email marketing automation with Loops API.