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Work Background
Revolve Imports (Pty) LtdDirector
Aug. 2023 - Mar. 2025City of Johannesburg, Gauteng, South AfricaResponsible for the daily running of the business: - Managing the finances, book- keeping, marketing and sales of the products - Sourcing and procuring products attractive for online retail sales - Managing the importation and logistics around those orders - Building and maintaining relationships with customers and online stores - Managing online Marketplace listings, stock holding of each product, delivery to online stores and customers
Calasca TradingHead of Procurement
Sep. 2015 - Jan. 2023City of Johannesburg, Gauteng, South Africa- Directed the creation and expansion of product ranges and brands for the business and clients, leveraging deep expertise in online retail, pricing, and positioning to accelerate revenue conversion. - Solely owned purchasing budgets and category forecasts, reviewing monthly to ensure optimal stock for key deals and refreshed product mixes. - Built and managed end-to-end supplier relationships, negotiating pricing, terms, and quality standards. - Possess extensive product knowledge, including safety certifications in the South African market. - Oversaw the full product lifecycle—from sample to final delivery—including design enhancements, naming, SKU/barcode setup, packaging, manuals, imagery, and marketing. - Managed logistics with freight forwarders and trade finance partners, ensuring timely shipments and accurate tariffing. Partnered with buyers at Takealot, OneDayOnly, Superbalist, Leroy Merlin, and Makro to align procurement strategies and product selection. - Drove inventory optimisation, identifying growth lines, clearing slow-moving stock, and using BI analytics for data-driven decisions. - Costed freight quotations to maximise margins. - Grew “white label” and “in-house” brands across Homeware, Kitchenware, Kids/Toys, Baby, Outdoor, Luggage, and Pet, transforming Fine Living into a market leader and building Jeronimo into a top Takealot search term—its “My First Sewing Machine” was the #1 toy on Black Friday 2018. - Enhanced operations by implementing GS1 Barcodes for global product registration. - Highly Skilled trend-hunter, sourcing ahead of market curves through trade show attendance (Canton, Mega Show HK, NY Toy Fair, Ambiante) and social/competitor analysis. - Recognised as a strong leader—setting deadlines, driving task completion, motivating teams, resolving conflicts, and developing team capability.
Grabit OnlineSenior Buyer
Sep. 2014 - Aug. 2015City of Johannesburg, Gauteng, South Africa- Responsible for sourcing product locally relating to the categories serviced by the online store: Homeware, Kitchen, Beauty, Lifestyle, Pet, Toys, Tech & Gadgets - Calculate costings for all quotations - Responsible for placing timely orders with suppliers based on sales - Conducting “cost & compares” to ensure the best price from suppliers, and maintaining competitiveness in the market - Creating a pipeline of product offerings (source, select, and cost) for two daily mailers, and oversee design team’s execution of the mailers - Monitoring trends - Creating strategic concepts to increase volume and stock turn - Establish and build close working relationships with local suppliers
Label Lexicon DistributionFounder
Aug. 2011 - Sep. 2014City of Johannesburg, Gauteng, South AfricaAfter completing studies in the UK I returned to South Africa to assist the owner of Fine Cotton – distributor for high-end U.S, clothing brand, Velvet (Jan- July 2011). Inspired by what I had learned through this experience, Label Lexicon Distribution was created. I began the business in 2011 and went on to procure contracts for sole distribution of exclusive international fashion brands for women and children. These products were distributed to multiple retailers in Johannesburg and Cape Town – including, independent boutiques, online stores, and chain stores such as Kids Emporium. Brands Included: - Wing Paris (French) -Petra Meirin (German) -Pop Cutie (Danish) -Caco Design (Italian) -Be Only – French brand of Wellington boots for Woman and Kids Experience attained: - Attending leading international fashion trade shows to procure established brands - Negotiating contracts for distribution - Costing of quotations and price negotiation - Understanding of customs duties relative to article and country of origin - Negotiating terms and arranging shipments with freight forwarders - Building strong relationship with the brands and store owners -Creating strategies for sales and marketing specific to the product/customer - Re-designing the brands' product catalogues to better suit the South African market - Selection of product to import – decisions made on range and depth - Researching all retail channels that would be suitable for the individual brands - Quality control and re-packaging of goods once landed - Timely, efficient delivery to retailers - Handling the financial Accounts of all related transactions - Determining strategies to assist stores in moving through their stock
All Saints London (Covent Garden)Accessories Sale Specialist
Apr. 2010 - Oct. 2010London Area, United Kingdom- Responsible for merchandising of accessories throughout the store - Working closely with visual merchandisers - Liaising with stockroom coordinators in order to maintain and replenish accessory stock levels - Preparing accessory stock for monthly stock take - Determining best sellers to showcase - Constructing detailed product report - Focus on customer service - Operating efficiently in group dynamics - Self-motivated and taking initiative in a fast-paced environment - Online sales via in store ‘pod’ system - Thorough product knowledge - Ensuring monthly sales target with the team for accessories was achieved
WoolworthsIntern
Jan. 2010 - Feb. 2010City of Cape Town, Western Cape, South Africa- Internship under the brand managers for Women’s Fashion; dealing specifically with international brands: Country Road and Trenery. - Forming relationships with buyers - Coordinating garments for photo shoots - Liaising with marketing department - Researching international seasonal trends - Attendance at photo shoots with the expectation to provide in depth feedback - Dealing with production requirements of sample garments.
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